Learning Objectives

1. Discuss how MSL–HCP learning journeys can be personalized by using the scientific narrative as a foundation.
2. Identify and overcome common obstacles to implementing a scientific-narrative-driven engagement model within an omnichannel context.
3. Apply strategies for capturing and using HCP preferences, educational alignment, and content effectiveness to inform future engagements and broader Medical Affairs initiatives.
4. Integrate MSL-led insights into a larger omnichannel ecosystem to enhance the relevance, timeliness, and impact of content delivery.