PXM & the Evolution of Digital Patient Engagement

Interview of and discussion with Joerg Corsten from Roche Pharma, on the status of Patient Experience Management (PXM) in the industry, and how Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

Learning Objectives:

The objective of the course is not only to update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. But also to benefit from real-life experiences inside a big pharma company – including with leading a self-organized enterprise-level team.

Moderator:

Christian Velten

Strategic Lead Digital Customer Experiences

Roche

Speaker:

Joerg Corsten

Senior Digital Innovation and Transformation Director

Roche