Reimagining the Medical Affairs Operating Model for an AI-Powered Future
October 2 @ 10:00 AM – 11:00 AM EST
In Partnership With:
In the age of AI, Medical Affairs teams are rethinking engagement models, tools, data, and workflows. This session will explore how organizations can modernize Medical Affairs by connecting better data, smarter technology, and more effective processes to support faster, more informed decision-making.
Through perspectives from industry and technology leaders, attendees will gain practical ideas for building a more insight-driven Medical Affairs function in a changing landscape.
Learning Objectives
- Explain how AI is reshaping expectations for Medical Affairs and why modernization requires more than point solutions.
- Share practical examples of where AI unlocks efficiency across MSL, RCM/MLR, and Medical Information functions.
- Describe why strong data foundations are critical for AI-driven insight generation.
Speakers:
Moderator:
Shelby Davidson
Global Account Director,
H1
Speaker:
Zachary Pines
SVP, Senior Medical Strategy Director,
Omnicom Health Medical
Speakers:
Michael Cashman
Managing Director, HLS Go To Market,
Salesforce,
Speaker:
Frank Castora
Product Management Director,
Salesforce
