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Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process, Skills, And Mindset

April 9 @ 10:00 AM 11:00 AM EST

Join us for this open forum with experts from the MAPS Insights Competency!

***This forum, for a change of pace, will be held online at Riverside.com.

Session Agenda & Objectives:

  • The Execution Gap
    • Observations on why field insights often have low impact on medical strategy
  • Driving High‑Impact Execution in Medical Insight Campaigns
    • Insight management process and framework in real life: What works and what doesn’t
    • Skills and capabilities to achieve high‑quality insights
    • Tools and fit‑for‑purpose technology
  • Measuring Success and Impact of Insight Campaigns
    • Global & local perspectives, quantitative and qualitative metrics
  • Self‑Assessment Checklist and Action Plan
    • How to excel in Insight campaign execution
  • Q&A and Learning Experience Survey

Speakers:

Sian Carr – Global Head of Medical Training and Capabilities, Ipsen

Mariia Chernikova – Global Insights and Analytics Senior Manager, Ipsen

Brant Jarrett – Executive Director Medical Affairs

Enric Sabata Junyent – Customer Facing Insights & Sol. Lead, Boehringer Ingelheim

Tony Page – SVP, Insights, Within3