Authors
A position paper by the MAPS Medical Communications Focus Area Working Group
Disclaimer: This paper represents the opinions of the authors and not those of their organizations
Key Takeaways:
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This article builds on the 2022 MAPS White Paper introducing Integrated Medical Communications (iMC).
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It explains why a unified approach is critical for delivering a consistent scientific narrative across Medical Affairs.
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The paper provides guidance on iMC development, including team structure, processes, customization, and evolution.
Introduction
This article is a follow-up to the 2022 MAPS White Paper titled Medical Communications Function: Strategic Drivers Of An Integrated Medical Affairs Communications Strategy And Plan, which introduces the concept and rationale for Medical Communications driving the creation of an Integrated Medical Communications Strategy (iMC) to communicate a consistent scientific story across Medical Affairs deliverables. This paper explores why we need an integrated approach and offers guidance on how to develop an iMC, describing team structure, process, customization and insights-driven evolution, as well as potential challenges and/or opportunities.
