Benchmark Review: Launch Readiness and Execution

The 2025 Medical Affairs Launch Readiness & Execution Benchmark Report reveals a pivotal moment for Medical Affairs as it rises to co-lead the next generation of product launches. Drawing on insights from 35 senior leaders across 28 global pharma, biotech, and medtech organizations, MAPS’ latest Benchmark Report uncovers how Medical is being brought earlier into planning, tasked with broader stakeholder engagement, and relied upon to shape strategy and evidence for increasingly complex therapies. Leaders highlight widening responsibilities—spanning payers, patients, and precision-defined populations—while also confronting real barriers like limited digital adoption and cross-functional friction. The report maps out the capability spine Medical teams need to strengthen to thrive under rising expectations, from launch strategy and evidence generation to field insights and expert engagement. Ultimately, it provides a blueprint for how Medical can scale its impact and drive launch excellence in an era defined by scientific complexity and rapid innovation.

Join us for a special LinkedIn Live session where industry leaders in Medical Affairs and Launch Excellence will break down the report’s findings, share real-world perspectives, and challenge the status quo. Don’t miss this chance to hear experts debate what’s coming next—and how Medical teams can prepare to lead.