White Paper: Identify Intelligent Communication Strategies in Healthcare through Social Media

Healthcare professionals (HCPs) engage with social media much like any other user. They most often join online communities to read news articles related to their field of medicine, listen to experts, consult with colleagues, research medical developments, and build their professional network. HCPs rely on social media platforms to have their voice heard, whether by debating healthcare policy and practice issues, engaging with the public, educating and interacting with patients, or by simply providing health information to the community.

This White Paper ranks social media platforms, demonstrates how life science companies are adapting to the digital world, defines the digital opinion leader and how to find one, and provides 4 key takeaways that you can start implementing right away.

Download the full white paper below.