Case Study: How A Global Pharma Company Targeted a KOL Engagement Strategy Specific to Rheumatology

By leveraging real-time data feed from a variety of sources, pharma companies are more able to anticipate market access issues and develop plans for launching new drugs in key markets. This case study shows how one global pharma company is transforming rheumatology research with innovative approaches to drug development and trial planning, helping them secure a competitive edge in an increasingly complex market.