Learning Objectives: At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences.
Overview: A Look at Customer Experiences Inside and Outside of the Industry and What It Means for Medical Affairs
- What does Omnichannel mean?
- Exploring the Vast Number of Omnichannel Experiences Available Today
- Discovering Ways to Deeply Understand your Customers
- Learning How to Create New Experiences Using Self-Service, Bots and Augmented Reality
Not a MAPS Member but Want to View?
Membership is only $250 USD per year ($425 for a 2-year subscription) and includes access to all new live Webinars, all on-demand Webinars (over 50 Webinars and growing each month), discussion forums to share best practices and questions with over 4,000 Medical Affairs professionals from across the globe, copies of past meeting presentations, white papers, standards & guidance tools and templates, and much, much more. Click here for membership details or to sign up: https://medicalaffairs.org/membership/