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For all the heartbreak and uncertainty that the COVID-19 pandemic has brought, there is a silver lining in that we have been given an opportunity for true digital transformation. While some late adopters might still pine for more traditional engagements, digital is here to stay, and it is only getting bigger and bolder. Once we change our mindset to think outside the box and explore all the possibilities that it brings, Medical Affairs teams will reap the benefits 100 times over.
Co-Founder & CEO, Impetus DigitalMedical Affairs Professional Society
The Innovate article series highlights the ideas of Medical Affairs thought leaders from across the biopharmaceutical and MedTech industries. To submit your article for consideration, please contact MAPS Communications Director, Garth Sundem.