Capturing quality and valuable insights is a key strategic imperative for Medical Science Liaisons (MSLs). Following on from the ‘Harnessing Medical Insights to Drive Cross-Functional Strategic Impact’ MAPS webinar in January, the purpose of this webinar is to identify the skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a call with an HCP.
After introducing the audience to the Medical Insights Framework, a process for impactful insight generation, a panel of industry experts and Medical Leaders will discuss the skills they believe are key for effective insights identification and generation – curiosity, questioning and listening. Once an insight has been identified, panelists will review best practices around capturing the insight to ensure strategic impact.
Everyone will leave the webinar better able to:
- Use effective questioning and listening skills to identify and generate quality insights during a discussion with an HCP
- Capture actionable insights that have strategic impact
HOW TO ATTEND
MAPS members: All MAPS members are automatically registered for upcoming webinars and can join via MAPS Connect. Add to your calendar from this page, from our Tuesday “Upcoming Events” newsletter, or from the MAPS LinkedIn Events Page. Then join the webinar via your calendar link or the button that heads this post at the time of the event (you will be prompted to log into MAPS Connect).
Non-members: We invite you to become a member today or purchase access to the on-demand recording.
On-Demand Viewing: This webinar will be posted for on-demand viewing by MAPS members (free) and non-members ($45) to the Content HUB within three business days of the event.