Description
The goal of this webinar is to enable MedAffairs Organizations and their MSLs to better align and deliver scientific exchange per new KOL expectations, and provide more value. It will also offer a review of advanced / evolving industry practices on content assembly and approval processes to power modern-day personalizations.
In this webinar, experts will:
- Discuss the continued evolution and increasing importance of MSLs, and how they are uniquely positioned to deliver personalized KOL scientific exchange experiences
- Explore key challenges in achieving optimal personalization, and share how an updated and flexible content assembly framework can activate approved assets with ease
- Review ways to sustain this framework including modern technology support, along with field and MRL (Medical, Regulatory, Legal) design factors to ensure rapid uptake
- Conclude on the importance of KOL-centricity, fit-for-purpose technology, and cross-functional alignment to achieve this new paradigm, delivering effective KOL personalization
