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Webinars

Check out our On-demand eCADEMY Medical Affairs Webinars below.

May 22, 2020

Converting Challenges Into Opportunities While Building Your Scientific Communication Platform

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. Join us for this Webinar on Converting Challenges Into Opportunities While Building Your SCP.

April 22, 2020

COVID-19 – A MAPS Global Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

May 9, 2020

COVID-19 – A MAPS APAC Region Town Hall: Best Practices & the Future of Medical Affairs

Miss the live town hall? View the on-demand version here as senior leaders from 5 companies across the APAC region discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

April 29, 2020

External Medical Education: Responding to the Challenges of COVID-19 and Planning for the Future

The COVID-19 pandemic is changing the External Education landscape for healthcare stakeholders and creating new challenges for the future. Join an expert panel of industry leaders as they examine the current impact of COVID-19 on External Education programs and review considerations for future planning.

April 8, 2020

Launch Readiness 2020: Ensuring Strategy and Value from Global to Local Perspectives

What is Strategy Related to Launch? Topics addressed in this Webinar include: What is the role for Medical Affairs in launch readiness? Who is part of launch readiness and how is it accomplished? How do local affiliates impact the global strategy? What performance measures (KPIs) can we use to refine strategy?

November 6, 2019

Will Customer Experiences Shape the Future of Medical Affairs?

Understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences.

October 31, 2019

Accelerating Insights to Impact: Best Practices for Medical Insights

In this webinar, we advance a set of standards that Medical Affairs leaders can use as a starting point to customize and develop cutting-edge Medical insights processes for their own organizations.

October 30, 2019

How to Measure the Impact (Contribution) of Medical Affairs to the Organization

Understand the different levels of Medical Affairs (MA) impact and what MA professionals need to do to succeed; Be able to demonstrate and articulate the value of field medical to the organization; understand the importance of quantitative and qualitative field medical metrics in telling this value story

October 20, 2019

Creating an Integrated Core Scientific Framework for Communicating to Diverse External Stakeholders: A Health Science Approach

Evaluate the commonalities and differences in the use, structure and evolution of scientific communications platforms within and between companies; understand how a HealthScience approach can help to integrate insights, communications and evidence generation plans across multiple functions

September 19, 2019

How to Build a Successful Career as a Medical Affairs Professional

“Insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies. The discussion will be broken into three practical sections: 1. How to advance your career in Medical Affairs; 2. What employers look for when hiring; 3. Competencies required for a modern Medical Affairs organization.

September 12, 2019

Medical Affairs Strategic Planning: Providing a Roadmap for Success

An intro to strategic planning principles that can be employed to develop a successful medical plan; understand the value of having a thoughtful Medical plan; identify critical success factors and potential pitfalls in developing a strategic Medical plan; work with the MAPS Standards and Guidance Medical Affairs Strategic Plan template and guide.

September 5, 2019

Understanding AI and ML and Potential Applications For Medical Affairs

Understand the latest technologies—Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and Natural Language Understanding (NLU), and their potential to increase efficiencies, enhance effectiveness and potentially reduce compliance risk.

August 21, 2019

Evolving How Medical Affairs Informs Strategic Planning

Understand how to utilize an informed approach to decision making to drive the strategic planning process; gain insight into the value data can bring to Medical Affairs during strategic planning cycles throughout the year; obtain a working knowledge of how cross-functional teams within Medical Affairs can apply insights gleaned from data to enhance utilization and the impact of efforts

August 14, 2019

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, and Engagement

This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.

July 31, 2019

Building Capabilities for a Future Proof Medical Department

MAPS and McKinsey and Co. leadership discuss questions such as: Where MA capabilities need to be in the future; what are the obstacles to building capabilities more quickly? what behaviors and mindsets need to change besides just learning the knowledge? why is capability building important to MAPS, and what is MAPS doing going forward? How can we address capability gaps as MA professionals and leaders within our own organizations?

May 29, 2019

How Medical Affairs Physicians Can Help to Provide Leadership and Solutions that Will Create a Better, More Sustainable and Higher Value Health System

In this offering, we bring together a roundtable of innovative leaders from the payer, pharmaceutical, medical device, provider (Integrated Delivery Networks) and consumer/purchaser sectors to discuss some of the challenging problems and opportunities in this space.

March 27, 2019

Clinical Statistics for Non-Statisticians (Part 2 of 2)

Part 2 of this series will discuss statistical analysis in clinical trials including null/alternative hypotheses; statistical assumptions (type I error, significance level, type II error, statistical power); hypothesis testing; Statistics used in RCTs, including type of outcome measures, analysis of time-to-event variables (plotting and interpretation of Kaplan-Meier curves).

March 27, 2019

A Global Perspective on Conducting Early Access Programs

Early Access includes a variety of programs by which pharmaceutical companies make investigational therapies available to patients with life-threatening diseases. These patients have either exhausted available treatments or have no approved options. This presentation will review the processes and procedures to consider in the implementation of an Early Access Program and explore the opportunities and challenges posed therein.

October 24, 2018

Clinical Statistics for Non-Statisticians (Part 1 of 2)

Part 1 of this series will: define terminologies in statistics; explain different types of data (quantitative vs. qualitative); describe different ways in presenting summary data (such as proportions, means, medians, range and standard deviation); explain 95% confidence intervals; discuss bivariate analyses and appropriate statistical testing for quantitative and qualitative variables

February 6, 2019

Patient Engagement in Drug Development: An Opportunity for Medical Affairs

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.

October 10, 2018

Value Assessment for Health Technologies – A Primer on Cost-Effectiveness Analysis and Health Technology Assessment

Health technology and value assessment can be conducted using a variety of methods. Dr. Malone will provide an overview of those methods and an introduction on how to interpret the results from cost-effectiveness studies. This webinar will also discuss issues with defining value for health technologies, especially pharmaceuticals.

November 28, 2018

Field Based Medical LCM in the Device and Pharma World

MSLs are becoming more important and playing key roles across the lifecycle in partnership with many others who play important roles. We will describe the landscape, drivers, and opportunities for engaging with customers across the lifecycle and how we socialize learnings across the organization.

October 30, 2018

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP

September 28, 2018

Truth Hunting: Leave No Stone Unturned in Defining Impactful Medical Affairs Strategies

Look beyond the traditional elements of landscape analysis to consider valuable cultural, behavioral, and situational insights; understand the power of truths in defining the meaningful difference your product will make in patients’ lives; understand the key ingredients of a robust and impactful Medical Affairs strategy and how to implement it.

September 18, 2018

“MSLs Rattling the Cage” – break out roles, strategic innovation and building excellence for Field Based Medical

Gain tips and tricks for communicating cross-functionally the value of Field Based Medical; enhance your business acumen and ability to leverage the business through science and effective strategy; learn about demonstration of value and how to measure it and to hire, train and retain towards that goal

September 7, 2018

Medical Device Meritocracy | A Triad of Value

The medical device industry is facing challenging times ahead. A broader set of influencers (regulators, hospital administrators and other value-orientated customers) will see a shift from individual outcomes to a focus on population-led effectiveness and will require the development of comprehensive value propositions for any device or drug.

August 30, 2018

Compliance Considerations in Medical/Commercial Collaborations

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.

August 24, 2018

Digital Opinion Leaders: A Challenging Role in a Changing Environment

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level

July 27, 2018

Real World Data: Unlocking Valuable Insights Throughout the Lifecycle

Real world data (RWD), when captured and analyzed, produces the Real-World Evidence (RWE) that underpins the economic case for innovative medicines. This Webinar aims to provide practical insight into the challenges surrounding RWD and RWE generation with interactive conversation on how individual companies are approaching these challenges.

August 30, 2018

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.

June 29, 2018

Navigating Career Transitions: How to Maximise Your Impact – Without the Burnout

Explore the pitfalls of career transitions, and how to overcome them; look at the key foundations required to make a successful career transition; hear real-life stories, and learn actionable tips, from others who have navigated complex career transitions; explore why health & wellbeing should be a priority on your transition agenda

May 4, 2018

Best Practices for Managing the Life Cycle of an Investigator-Initiated Research (IIR)

This Webinar will discuss the process of investigator initiated research program followed across industry. The process is initiated externally by submission of IIR application via company website followed by internal company review and decision making process. This results in the execution of IIR study contract between the company and the Institution after which the study is initiated by the Investigator.

April 20, 2018

Value Based Contracting & Innovative Payor Engagement for Medical Affairs Professionals, Where is the Market Moving?

This Webinar discusses current trends and anticipated innovations, including the use of outcomes-based agreements; why traditional contracting may not be enough to address the needs of both payers and pharma manufacturers; and insights on the key payer engagement issues you should be considering today to optimize the market success of your products.

March 8, 2018

Patient Centric Real World Data & Evidence Generation

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.

March 1, 2018

Building Agility into Medical Affairs Strategy: Global-Regional-Local Dynamics

Recognize why networking and alignment is key to a successful Medical Affairs strategic plan; discuss the steps involved in strategic planning process and associated tools and templates; describe Global-Regional-Local alignment and implementation… where do you start? Select which functions you include when building your global Medical Affairs strategy.

January 15, 2018

The Power of Purpose

What do you want this year – to make a difference, to love your work, achieve your targets? Identify the one question top Medical Affairs professionals ask each day; describe the evidence that demonstrates what the most successful people focus on; use a template to create your purpose story

June 24, 2018

Now More Than Ever, HEOR Plays a Central Role in Forging the Modern Healthcare Agenda

Examine the current state & future of HEOR data in healthcare decision-making; discuss strategies to build strong relationships with payers, the medical community, and patient advocacy groups; determine the impact and value of evidence-based pricing and payment