Moderator: Andrew DeMarco
Speaker: Ryan Irvine
Speaker: Jenny Herritz
Across our industry, we’ve struggled to demonstrate the value of Medical Affairs. We’ve talked about why it’s important and have seen examples of best practices. But operationally, how do you do it? Implementation of a MedAffairs Impact and Performance Program requires the shaping of stakeholder perspectives, process, and technology. It requires overcoming objections and carefully managing implementation from ideation through rollout and adoption.
In this webinar, we’ll share practical techniques for conceptualizing and implementing an Impact and Performance Management Program including:
1. Development of strategic intent
2. The MSL Deployment Plan
3. Configuration of the technology platform
6. Making course corrections
We’ll provide concepts that members of the audience can readily consume and choose what may have value in their organization.