MAPS MasterClass Launch Excellence

Become an expert & hone your skills for Pharma, Biotech, Medical & Diagnostic Device launches

Chicago Program: November 15-16, 2021


Immersive, situational-based, two-day training programs at the intermediate / advanced level, focused on key competencies of Medical Affairs that MAPS deems critical for success.

Participants should have some experience in the topic area (e.g., launch excellence) – looking to refine their skills and advance to the next level.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 40-70 maximum per city, and are expecting delegates from approximately 20-25 different companies per city.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

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Medical Affairs Professionals with experience in Launch Excellence ​

Professionals looking to gain local, regional & global market level perspective

Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices​

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A bespoke learning framework created by the largest industry group of Launch Excellence Medicals Affairs experts from across the globe​

A unique opportunity to develop skills that push your organization forward​

Continued, ongoing benefits including access to online learning materials and networking opportunities​

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Unique 2-day program with built-in commute time​

Thought Leader insights and peer-to-peer discussions​

Review case studies in a practical workshop environment​

Interactive, educational setting with tangible applicability for you and your team

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Empower individuals and teams for optimal professional growth​

Share best practice across Leaders within Medical Affairs​

Examine the role of multichannel/omnichannel working within Launch Excellence​

Network with peers ​


After participating in the Launch Excellence MasterClass program, participants should be better able to:

  • Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
  • Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
  • Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
  • Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
  • Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion


Launch Strategy and Execution

  • 10:00 – Welcome & Introductions
  • 10:30 – Topic Overview & Expert Panel Discussion
  • 11:00 – Group Exercises & Case Studies (built-in coffee break)
  • 13:00 – Regroup / Share Key Learnings

Data Gaps and Data Generation Planning

  • 13:30 – Lunch & Networking
  • 14:30 – Topic Overview & Expert Panel Discussion
  • 15:00 – Group Exercises & Case Studies (built-in snack break)
  • 17:00 – Regroup / Share Key Learnings
  • 17:30-18:30 – Networking Reception (Cocktails & Food Stations)

Data Dissemination-Education & Engagement

  • 10:00 – Topic Overview & Expert Panel Discussion
  • 11:00 – Group Exercises & Case Studies (built-in coffee break)
  • 13:00 – Regroup / Share Key Learnings

Organizational Readiness and Capabilities-Tools & Resources

  • 13:30 – Lunch & Networking
  • 14:15 – Topic Overview & Expert Panel Discussion
  • 14:45 – Group Exercises & Case Studies (built-in snack break)
  • 16:45 – Regroup / Share Key Learnings
  • 17:15-17:30 – Closing & What’s Next (Utilizing Your 1-year MAPS Continuous Learning Cohort)


The Drake Oak Brook
2301 York Road, Oak Brook, IL 60523

Accommodations at the negotiated group rate are limited.
Group discounted rate: $169.00 per night.
A reservations link will be posted here in the coming days. Please do not book directly with the hotel.

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.



A special thank you to our experienced leaders from the MasterClass Working Group of the Learning & Development Committee, and the Medical Strategy & Launch Excellence FAWG Members who comprise the Launch Excellence MasterClass Core Planning Team:

Wendy Wells

Wendy Wells

Director, Medical Affairs Training, Apellis Pharmaceuticals, USA

MAPS MasterClass Working Group

Cesar Cerezo

Cesar Cerezo

VP, Global/US Medical Therapeutic Area Head, General Medicine, Amgen, USA

MAPS Strategy & Launch Excellence FAWG

Sarah Clark

Sarah Clark

Head of Field Medical Strategy, Biogen, Switzerland

MAPS Strategy & Launch Excellence FAWG

Arron Mungul

Arron Mungul

Director Medical Capabilities, BMS, UK

MAPS Strategy & Launch Excellence FAWG

Marija Geertsen

Marija Geertsen

VP Medical Affairs, Lundbeck, USA

MAPS Strategy & Launch Excellence FAWG

Lundbeck Logo
David Barwick

David Barwick

Client Solutions Director, Amplity Health, UK

MAPS L&D Committee, MasterClass Working Group

amplity health
Gregory Christopherson

Gregory Christopherson

VP of Medical Affairs, Medline Industries, USA

MAPS MedTech FAWG Co-Lead

Emily Howman

Emily Howman

Medical Strategy Lead, Envision Pharma Group, UK

MAPS Strategy & Launch Excellence FAWG

Emeline Oueda Cruz

Emeline Oueda Cruz

Global Medical Affairs Training Manager, Ipsen, France

MAPS MasterClass Working Group

ipsen logo
Alexander von Faber

Alexander von Faber

Head PDMA Competency Development Roche, Switzerland

MAPS L&D Committee, MasterClass Working Group

Jeff Jordan

Jeff Jordan

Director, Office of Medical Professional Development, Lilly, USA

MAPS MasterClass Working Group

Eli Lilly
Geraint Morgan

Geraint Morgan

Medical Academy Director, Inflammation & Immunology, Global Medical Affairs, Pfizer, UK

MAPS MasterClass Working Group

Pfizer Logo



Members$1,850 USD
(Includes 1 year MAPS membership)
$2,050 USD
Teams of 5 or more registering at the same time10% discount on above pricing

Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>70%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.

A detailed program and instructor list for each city, as well as venue information, will be available here in the coming weeks. As the schedule is designed to allow for commute times for local participants, a limited number of hotel accommodations will be made available to those desiring overnight accommodations, or for those traveling from outside the host city. Accommodation rates and a reservations link will be posted along with the venue information in late June.



MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 6,300 members from 230+ companies, including 21 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.


Introducing “Breakout Pods”

Although we are all excited to resume in-person meetings, we realize that everyone will have different levels of comfort for those initial interactions, and some of you may have corporate policies in place restricting your participation in meetings to less than a certain number of attendees.

To this end, we are pleased to introduce “Breakout Pods” for safe yet effective engagement. While most of the time at MasterClass programs are spent in small group breakouts of 25 people or less, we do reconvene periodically for re-caps and brief plenary-style instruction. If you are not yet comfortable being in a larger group or have aforementioned corporate travel restrictions in place, you may elect to remain in your Breakout Pod for the duration of the MasterClass. We will simply livestream the main room session into your breakout room, and you may still participate in the discussion using the AV technology provided. This will allow you to remain with the same group of 25 (or less) people for the duration of the meeting.

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