Medical Strategy and Launch Excellence

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Medical Strategy and Launch Excellence Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners for internal stakeholders; to develop our medical strategy and launch excellence community within MAPS to become the premier global destination of choice for MA Professionals responsible for leading medical strategy; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize medical strategy and launch excellence workshops for MAPS meetings in North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content for the MAPS online publication, Elevate. Most importantly, we will serve as a supportive resource for all Medical Affairs Professionals.

Latest Podcast Episode

Description:

Understand how the medical affairs strategic planning process can drive decision making throughout the year. Gain insight into the value medical affairs bring across an organization when an effective, collaborative, aligned medical strategy plan is developed

Members

Rebecca (Becky) Harmon

Global Medical Affairs Central Capabilities

Co-Lead

Simon Kyaga

Global Medical Director, Alzheimer’s Disease, for Europe Canada and Partner Markets (ECP)

Co-Lead

Safura Babu-Kahn

Senior Director & Transversal Medical Strategy Lead

Chet Bhatt

Executive Director, Global Medical Operations and Strategic Programs

Cesar Cerezo

Vice President, Global/US Medical Therapeutic Area Head, General Medicine

Sarah Clark

Director, Head of Field Medical Strategy and Execution, Europe, Canada and Partner Markets

Emily Howman

Medical Strategy Lead

David Kelaher

Chief Medical Officer

Charlotte Mosley

Executive Director – Client Engagement

Arron Mungul

Director Medical Capabilities

Jennifer Pappadakis

VP, Global Medical External Affairs

Marija Simin Geertsen

Vice-President, Medical Affairs

Paul Tebbey

Vice-President, Medical Affairs Biosimilars

Amanda Wilhelm

Medical Director

Leah Williams

Director, Medical Education & Communications

Troels Wolther

Executive Medical Director

FAWG Overview

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Strategy and Launch Excellence Updates

4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community

Demonstrate the use of technology to automate part of the MLR Review and Approval process and learn how to provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs.

Support Function to Strategic Pillar Webinar

In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.

Launch Excellence Best Practices For Medical Affairs

In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.

After completing this Webinar, participants will be better able to recognize and avoid pre-launch pitfalls from the perspective of cross-functional partners from Commercial, Market Access, and R&D.

This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions

Standards & Guidance plus downloadable templates for Medical Affairs Launch Excellence

This MAPS podcast describes how cross-functional teams within Medical Affairs can use strategic plans to inform decision making and assess impact of efforts.

Listeners will understand how the Medical Affairs strategic planning process can drive decision making throughout the year.

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