Strategy and Launch Excellence

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Medical Strategy and Launch Excellence Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners for internal stakeholders; to develop our medical strategy and launch excellence community within MAPS to become the premier global destination of choice for MA Professionals responsible for leading medical strategy; and to catalyze our individual personal leadership development and professional career advancement. 

Activities: 

We will organize medical strategy and launch excellence workshops for MAPS meetings in North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content for the MAPS online publication, Elevate. Most importantly, we will serve as a supportive resource for all Medical Affairs Professionals. 

Latest Podcast Episode

Description:

Understand how the medical affairs strategic planning process can drive decision making throughout the year. Gain insight into the value medical affairs bring across an organization when an effective, collaborative, aligned medical strategy plan is developed

Members

Rebecca (Becky) Harmon

Rebecca (Becky) Harmon

Global Medical Affairs Central Capabilities

Co-Lead

Eli Lilly
Simon Kyaga

Simon Kyaga

Global Medical Director, Alzheimer’s Disease, for Europe Canada and Partner Markets (ECP)

Co-Lead

Pete Pliero

Pete Pliero

VP & Head, Medical Affairs Americas
GSK Logo
Leah Williams

Leah Williams

Director, Medical Education & Communications
Charlotte Mosley

Charlotte Mosley

Executive Director – Client Engagement
Safura Babu-Kahn

Safura Babu-Kahn

Senior Director & Transversal Medical Strategy Lead
Jennifer Pappadakis

Jennifer Pappadakis

VP, Global Medical External Affairs
Allegran Logo
Paul Tebbey

Paul Tebbey

Vice-President, Medical Affairs Biosimilars
Amanda Wilhelm

Amanda Wilhelm

Medical Director
Teva Logo
Arron Mungul

Arron Mungul

Director Medical Capabilities
Bristol Myers Squibb Logo
Cesar Cerezo

Cesar Cerezo

Vice President, Global/US Medical Therapeutic Area Head, General Medicine
AmgenLogo
Chet Bhatt

Chet Bhatt

Executive Director, Global Medical Operations and Strategic Programs
Troels Wolther

Troels Wolther

Executive Medical Director
AmgenLogo
Marija Simin Geertsen

Marija Simin Geertsen

Vice-President, Medical Affairs
Lundbeck Logo
Sarah Clark

Sarah Clark

Director, Head of Field Medical Strategy and Execution, Europe, Canada and Partner Markets
Emily Howman

Emily Howman

Medical Strategy Lead
Envision Pharma Group Logo

FAWG Overview

Strategy and Launch Excellence Updates

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Launch Excellence Best Practices for Medical Affairs

In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.
Cross Functional Partners
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Serving as a Trusted Advisor for Cross-Functional Partners to Achieve Synergies

After completing this Webinar, participants will be better able to recognize and avoid pre-launch pitfalls from the perspective of cross-functional partners from Commercial, Market Access, and R&D.
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Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions
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Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 4

This MAPS podcast describes how cross-functional teams within Medical Affairs can use strategic plans to inform decision making and assess impact of efforts.
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Medical Affairs Plans: From Strategic Planning to Measuring Impact – Episode 2

The Series Podcast Objectives are: Podcast objectives include understanding how the medical affairs strategic planning process can drive decision making throughout the year
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PODCAST: Medical Affairs Plans — From Strategic Planning to Measuring Impact

This Medical Affairs Professional Society (MAPS) podcast features medical affairs thought leaders offering insights into the Medical Affairs strategic planning process