Medical Strategy & Launch Excellence

Focus Area Working Group

The Medical Affairs Professional Society (MAPS) Medical Strategy & Launch Excellence FAWG ensures the highest level of Medical Affairs asset, launch, and organizational strategic plans and planning capabilities..

Activities: 

We will organize Medical Strategy & Launch Excellence MasterClasses and other training for MAPS meetings in the Americas, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the Medical Strategy & Launch Excellence sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Strategy & Launch Excellence Medical Affairs professionals. 

Strategic Objectives

#1 To create a community that advances our role as fully integrated strategic business partners for internal stakeholders.

#2 To develop our medical strategy and launch excellence community within MAPS to become the premier global destination of choice for MA Professionals responsible for leading medical strategy.

#3 To catalyze our individual personal leadership development and professional career advancement.

Members

Simon Kyaga

Simon Kyaga

Global Medical Director, Alzheimer’s Disease, for Europe Canada and Partner Markets (ECP)

Co-Lead

Leah Williams

Leah Williams

Director, Medical Education & Communications

Co-Lead

Safura Babu-Kahn

Safura Babu-Kahn

Senior Director & Transversal Medical Strategy Lead - Neurology
Leona Blustein Binnfeld

Leona Blustein Binnfeld

Senior Director, US Medical Affairs Operation
Cesar Cerezo

Cesar Cerezo

CMO
Sarah Clark

Sarah Clark

Global Head of Medical Affairs and Operations - Biogen Digital Health
Vandana Garg

Vandana Garg

Medical Innovation Director APAC
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Emily Howman

Emily Howman

Medical Strategy Lead
David Kelaher

David Kelaher

Chief Medical Officer
Charlotte Moseley

Charlotte Moseley

Executive Director – Client Engagement
Arron Mungul

Arron Mungul

Director Global Medical Capabilities
Jennifer Pappadakis

Jennifer Pappadakis

VP Medical Affairs
Marija Simin Geertsen

Marija Simin Geertsen

Vice-President, Medical Affairs
Paul Tebbey

Paul Tebbey

Vice-President, Medical Affairs Biosimilars
Troels Wolther

Troels Wolther

Medical Lead Australia & New Zealand
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FAWG Overview

Resources Related to Medical Strategy & Launch Excellence

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Transitioning to Hybrid with an Optimal Content Management Strategy

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Web Portals for a Successful Launch: Value, Approach, and Options
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Web Portals for a Successful Launch: Value, Approach, and Options

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Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs – Episode 2

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

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