Medical Communications

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Medical Communications Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the Medical Communications sector worldwide; to develop our Medical Communications community within MAPS to become the premier global destination of choice for Medical Communications MA Professionals; and to catalyze our individual personal leadership development and professional career advancement. 

Activities: 

We will organize Medical Communications workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the Medical Communications sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Communications Medical Affairs Professionals. 

Strategic Objectives

#1 Elevate and establish the Medical Communications Function as a Strategic Partner in Medical Affairs:

  • Educate on how to develop and communicate the value of an Integrated Medical Communications Strategy and an audience-focused Medical Communications Plan; identify best practices and challenges for the development of both deliverables
  • Enhance understanding of the development and execution of Publications Strategy across all stages of an asset’s lifecycle; explain why and how to add value to publications with audience amplification, visual & interactive data presentations, and publication search optimization
  • Advance understanding of digital strategies and tools that can enhance  Medical Communications-led audience engagement and education

#2 Transform cross-functional collaboration between Medical Communications team and other Medical Affairs teams:

  • Identify best practices for effective collaboration between Medical Communications and Medical Strategy teams
  • Define ways to further strengthen the collaboration between Medical Communications, Insights and Field Medical Affairs teams

Latest Podcast Episode

Description: In this third podcast episode in collaboration with Open Health, MAPS speaks with Jessica Ingram, Managing Director of Learning and Development at Open Health, and two of her team: Briony Frost, Learning Design and Development Specialist, and Jessamy Lowe, Senior Account Handler. Joining Jess, Jessie, and Briony is Seema Haider.

Members

Fatima Ahmad

Fatima Ahmad

Vice President of Medical Affairs

Co-Lead

Renu Juneja

Renu Juneja

Head, Scientific Evidence & Communications, Oncology Medical Affairs

Co-Lead

Janssen.logo

Clare Baker

Clare Baker

Senior Director, Global Medical Operations
Elvira Dsousa

Elvira Dsousa

President
Cactus Communication
Sissy Easo-Joseph

Sissy Easo-Joseph

Director, Scientific Communications
Teva Pharmaceuticals Logo
Brian Falcone

Brian Falcone

Executive Vice President
Oxford PharmaGenesis new
Keith Gaddie

Keith Gaddie

Director, Global Medical Communications
Scott Houck

Scott Houck

Therapeutic Unit Scientific Lead, Oncology
MedThink
Paul O’Grady

Paul O’Grady

Global Scientific Communication Head Oncology
GSK logo
Avishek Pal

Avishek Pal

Scientific Communications Director, Cell & Gene Therapies
Novartis logo
Wes Portegies

Wes Portegies

CEO & Co-Founder
medicalwriters20
Monicca Shanthanelson

Monicca Shanthanelson

VP Global Medical Affairs Consulting
Jennifer Schwinn

Jennifer Schwinn

Director, Worldwide Scientific Publications - Immunology
Bristol Myers Squibb Logo
Paula Soto

Paula Soto

Assoc. Director, Scientific Communications/Publications

FAWG Overview

Resources Related to Medical Communications

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies
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Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
Beyond Content: HCP Communication Preferences in the Virtual Era
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Beyond Content: HCP Communication Preferences in the Virtual Era

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
Bridging the Gap between Art and Science: Best Practices for Creative Collaboration
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Bridging the Gap between Art and Science: Best Practices for Creative Collaboration

This webinar explores how Medical Affairs teams can convey scientific topics visually in a way that maintains credibility and scientific rigor.
Acropolis Medical Affairs Lessons
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Surprising Lessons for Medical Presenters from the Acropolis

Near the end of Jill Donahue's family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.
How to Tell the Difference Between Insights and Observations in Medical Affairs
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How to Tell the Difference Between Insights and Observations in Medical Affairs

In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.
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The Art and Science of Journal Selection

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
Transitioning to Hybrid with an Optimal Content Management Strategy
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Transitioning to Hybrid with an Optimal Content Management Strategy

In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.
scientific communications platforms
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Scientific Communication Platforms for Thought Leader Discovery and Engagement

In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
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Expanding Capabilities in Medical Information

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.
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