Insights

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals.

Strategic Objectives

#1 Develop value-based insights framework for Medical Affairs:

Highlight how Insights-related activities add value to the overall MA activities
Highlight interconnectedness of all insights-related activities across organization
Provide guidance on foundational requirements for insights activities in MA

#2 Create awareness around insights-related activities in MA:

Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
Develop supporting materials to communicate the impact and value of insights-related activities to internal stakeholders

#3 Develop Subject Matter Experts for insights function within Medical Affairs (MA):

Ensure continuous education on insights at the MAPS level and encourage participation of MAPS members
Develop understanding and initiate implementation of appropriate metrics and analytics for MA generated insights

#4 Monitor development in the technology area focusing on insights collection, metrics and analytics: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate) and inform MAPS membership on new developments

#5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic

Members

April Adams

Senior Director for US CV Field Teams

Co-Lead

Sanjay Singhvi

Director

Co-Lead

Sanaz Cardoza

Senior Director, Medical Affairs

Josh Corriveau

Senior Director, Global Field Medical Excellence

Alex Derchak

Executive Director - External Engagement

Christine Farkas

Regional Director

Canna Ghia

Therapy Lead, Vaccines

Andrea Heaberlin

Regional Liaison Director

Brant Jarrett

Sr. Director, Field Medical

Marieke Jonkman

Medical Science Liaison

Enric Sabata Junyent

Global Process Owner for Medical Insights Management

Anthony Page

Senior Vice President, Insight Analytics

Frank Saracco

Associate Director, Insights & Training

Sonya Schmitt

Head of Medical Affairs Excellence

Brad Tumminello

Senior Director, US Medical Science Liaison Lead

Milana Zivkov

Senior Director, Insights and Training Global Lead Medical Communications

FAWG Overview

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Resources Related to Insights

The Metrics Evolution from Taboo to Treasure

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.

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MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.

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This Global Town Hall focuses on the emerging capabilities needs for Medical Affairs teams and the opportunity to drive strategic decisions with Medical Insights.

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In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.

Digital Analytics and Social Media in External Education

This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.

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