Insights

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals.

Members

Milana Zivkov

Senior Director, Insights and Training Global Lead Medical Communications

Lead

Avikk Ghose

CEO and Co-Founder

Anthony Page

CEO

Matthew Mcloughlin

Former Head of Advisory Services

April Adams

Senior Director for Field Medical Affairs

MS & T Consulting LLC

Sanaz Cardoza

Senior Director, Medical Affairs

Josh Corriveau

Field Medical Lead

Brant Jarrett

Sr. Director, Field Medical

Marieke Jonkman

Medical Science Liaison

Omar McMillan

Field Director, Oncology Medical Science Liaison

Canna Ghia

Therapy Lead, Vaccines

Alex Derchak

Executive Director - External Engagement

Frank Saracco

Associate Director, Insights & Training

FAWG Overview

View FAWG Charter

Insights Updates

CONTENT TYPE, Foundational (Intro Level), MAPS Members Only, CAPABILITIES & COMPETENCIES, FOCUS AREA, Content Hub, ACCESS, Customer Engagement & Scientific Comms, Field Medical, Insights, On-Demand Webinars

Building a Framework to Manage MSL Insights

This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.

CONTENT TYPE, MAPS Members Only, COVID-Related, Digital, Content Hub, Field Medical, Insights, On-Demand Webinars

Digital MSL Insights in the Time of COVID-19

This Webinar demonstrates how to generate insights through digitally-based interactions without directly engaging HCPs. We discuss and share various ways that MSLs can generate insights through digital mechanisms, from attending "live" virtually-broadcast panel sessions to following influential KOLs on Twitter.

Elevate Magazine, Open Access, Insights

What can we learn from 2 insight surveys of MAPS membership?

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.

MAPS Members Only, Insights, On-Demand Webinars

Accelerating Insights to Impact: Best Practices for Medical Insights

In this webinar, we advance a set of standards that Medical Affairs leaders can use as a starting point to customize and develop cutting-edge Medical insights processes for their own organizations.

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