Insights

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals.

Strategic Objectives

#1 Develop value-based insights framework for Medical Affairs:

Highlight how Insights-related activities add value to the overall MA activities
Highlight interconnectedness of all insights-related activities across organization
Provide guidance on foundational requirements for insights activities in MA

#2 Create awareness around insights-related activities in MA:

Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
Develop supporting materials to communicate the impact and value of insights-related activities to internal stakeholders

#3 Develop Subject Matter Experts for insights function within Medical Affairs (MA):

Ensure continuous education on insights at the MAPS level and encourage participation of MAPS members
Develop understanding and initiate implementation of appropriate metrics and analytics for MA generated insights

#4 Monitor development in the technology area focusing on insights collection, metrics and analytics: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate) and inform MAPS membership on new developments

#5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic

Members

Milana Zivkov

Senior Director, Insights and Training Global Lead Medical Communications

Co-Lead

April Adams

Senior Director for US CV Field Teams

Co-Lead

Sanaz Cardoza

Senior Director, Medical Affairs

Josh Corriveau

Senior Director, Global Field Medical Excellence

Alex Derchak

Executive Director - External Engagement

Christine Farkas

Regional Director

Canna Ghia

Therapy Lead, Vaccines

Andrea Heaberlin

Regional Liaison Director

Brant Jarrett

Sr. Director, Field Medical

Marieke Jonkman

Medical Science Liaison

Enric Sabata Junyent

Global Process Owner for Medical Insights Management

Anthony Page

Senior Vice President, Insight Analytics

Frank Saracco

Associate Director, Insights & Training

Sonya Schmitt

Head of Medical Affairs Excellence

Sanjay Singhvi

Director

Brad Tumminello

Senior Director, US Medical Science Liaison Lead

FAWG Overview

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Resources Related to Insights

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.

How to Tell the Difference Between Insights and Observations in Medical Affairs

In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.

In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.

The Evolving use of Social Media in Medical Affairs IQVIA

This podcast sponsored by IQVIA explores social media for insights and thought leader identification.

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.

IQVIA podcast natural language processing

MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

MAPS speaks with External Education FAWG leaders about their Standards and Guidance resource and about recent changes and future directions of External Education.

Placing more focus on self-development and knowledge acquisition is imperative for Medical Affairs professionals of tomorrow — making proper coaching crucial for MA leaders.

This webinar will feature speakers from Eli Lilly and Company, Gilead, and Pfizer. They will come together to represent their experiences in establishing medical information strategy, content and operations for Emergency Use Authorization (EUA) products for the prevention and treatment of COVID-19.

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