Insights

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals. 

Strategic Objectives

#1 Develop value-based insights framework for Medical Affairs:

  • Highlight how Insights-related activities add value to the overall MA activities
  • Highlight interconnectedness of all insights-related activities across organization
  • Provide guidance on foundational requirements for insights activities in MA  

#2 Create awareness around insights-related activities in MA:

  • Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
  • Develop supporting materials to communicate the impact and value of insights-related activities  to internal stakeholders 

#3 Develop  Subject Matter Experts  for insights function within Medical Affairs (MA):

  • Ensure continuous education on insights  at the MAPS level  and encourage participation of MAPS members
  • Develop understanding and initiate implementation of appropriate metrics and analytics ​for MA generated insights 

​#4 Monitor development in the  technology area focusing on insights collection, metrics and analytics​: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate)  and inform MAPS membership on new developments

#5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic

Members

April Adams

April Adams

Senior Director for US CV Field Teams

Co-Lead

Bristol Myers Squibb Logo
Sanjay Singhvi

Sanjay Singhvi

Director

Co-Lead

Sanaz Cardoza

Sanaz Cardoza

Senior Director, Medical Affairs
Mallinckrodt Logo
Josh Corriveau

Josh Corriveau

Senior Director, Global Field Medical Excellence
Leo Pharma Logo
Alex Derchak

Alex Derchak

Executive Director - External Engagement
AmgenLogo
Christine Farkas

Christine Farkas

Regional Director
Canna Ghia

Canna Ghia

Therapy Lead, Vaccines
Pfizer Logo
Andrea Heaberlin

Andrea Heaberlin

Regional Liaison Director
AstraZeneca Logo
Brant Jarrett

Brant Jarrett

Sr. Director, Field Medical
Mallinckrodt Logo
Marieke Jonkman

Marieke Jonkman

Medical Science Liaison
medical affairs leadership. logo institute
Enric Sabata Junyent

Enric Sabata Junyent

Global Process Owner for Medical Insights Management
Anthony Page

Anthony Page

Senior Vice President, Insight Analytics
Frank Saracco

Frank Saracco

Associate Director, Insights & Training
astellas.logo
Sonya Schmitt

Sonya Schmitt

Head of Medical Affairs Excellence
 Brad Tumminello

Brad Tumminello

Senior Director, US Medical Science Liaison Lead
Milana Zivkov

Milana Zivkov

Senior Director, Insights and Training Global Lead Medical Communications
astellas.logo

FAWG Overview

Resources Related to Insights

The Metrics Evolution from Taboo to Treasure
This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.
Pharmaceutical teams need a different way to approach working virtually. The secret isn't adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.
MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.
From Data to Action: Closing the Medical Affairs Insight Gap
In this webinar, you will learn how the insight gap impacts various roles and responsibilities within Medical Affairs and how to close it.
The Ghosts of MSL Past, Present and Future
This podcast sponsored by VISFO explores the past, present and future of the Medical Science Liaison role.
Field Medical External Stakeholders: Partnering for Today and Tomorrow - episode 2 Partnering with Patient Advocacy Organizations
This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.
MAPS Global Town Hall featured
This Global Town Hall focuses on the emerging capabilities needs for Medical Affairs teams and the opportunity to drive strategic decisions with Medical Insights.
What is the Insights gap and why should you care
In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.
Digital Analytics and Social Media in External Education
This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.
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