Insights

Focus Area Working Group

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals. 

Members

Milana Zivkov

Milana Zivkov

Senior Director, Insights and Training Global Lead Medical Communications

Co-Lead

astellas.logo
April Adams

April Adams

Senior Director for Field Medical Affairs

Co-Lead

Bristol Myers Squibb Logo
Sanaz Cardoza

Sanaz Cardoza

Senior Director, Medical Affairs
Mallinckrodt Logo

Josh Corriveau

Josh Corriveau

Field Medical Lead
Leo Pharma Logo
Alex Derchak

Alex Derchak

Executive Director - External Engagement
AmgenLogo
Canna Ghia

Canna Ghia

Therapy Lead, Vaccines
Pfizer Logo
Avikk Ghose

Avikk Ghose

CEO and Co-Founder
Kernel Logo
Andrea Heaberlin

Andrea Heaberlin

Regional Liaison Director
AstraZeneca Logo
Brant Jarrett

Brant Jarrett

Sr. Director, Field Medical
Mallinckrodt Logo
Marieke Jonkman

Marieke Jonkman

Medical Science Liaison
medical affairs leadership. logo institute
Anthony Page

Anthony Page

CEO
Frank Saracco

Frank Saracco

Associate Director, Insights & Training
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Sanjay Singhvi

Sanjay Singhvi

Director

FAWG Overview

Insights Updates

Field Medical Episode 10 Podcast
"If you ask patient communities their major concerns, it's affordable access," says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.
Leveraging Technology and AI Medical Insights
During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights. 
Support Function to Strategic Pillar Webinar
In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
Social Insights Featured
This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.
MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.
Medical Affairs Insights White Paper
This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.
Framework MSL Insights OD Featured
This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.
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This Webinar demonstrates how to generate insights through digitally-based interactions without directly engaging HCPs. We discuss and share various ways that MSLs can generate insights through digital mechanisms, from attending "live" virtually-broadcast panel sessions to following influential KOLs on Twitter.
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This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.
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