External Education

Focus Area Working Group

External Education led by Medical Affairs is critical to provide unbiased education to enhance healthcare professional (HCP) knowledge, skills and competencies through funding for independent medical education or industry-led medical education that addresses identified knowledge or competency  and performance gaps. The goals of the External Education FAWG are as follows:

  • Ensure understanding of the current state of external medical education as it relates to the Medical Affairs function, and the needs of Medical Affairs professionals
  • Raise awareness among Medical Affairs professionals of the value of external medical education in the biopharmaceutical/device industry
  • Facilitate the evolving role of Medical Affairs professionals in external medical education in response to the changing landscape
  • Provide tools and solutions to Medical Affairs professionals to help design and execute compliant and impactful external medical education programs

Activities: 

We organize External Education workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the External Education sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all External Education Medical Affairs Professionals. 

Strategic Objectives

#1 Landscape: Ensure understanding of the current state of External Education (EE) as it relates to Medical Affairs (MA) function:

  • Communicate ongoing trends and activities in EE
  • Assess the needs (opportunities and barriers) of MA Professionals in developing or supporting high quality EE 

#2 Position: Enhance the value of Medical Affairs’ External Education within the biopharmaceutical/device industry and with our external stakeholders to ultimately improve patient care:

  • Benchmark how organizations are measuring and communicating value of EE
  • Identify and share best practices to establish impact measurements that demonstrate ongoing value of lifelong learning to HCPs

 #3 Optimize: Drive the evolution of Medical Affairs professionals in External Education in response to the changing landscape:

  • Identify core competencies and map to existing learning resources
  • Explore opportunities to create a Certificate program for EE MA Professionals
  • Equip MA Professionals to confidently communicate the strategic contribution of EE internally and externally

 #4 Provide Solutions: Provide a range of approaches and solutions to Medical Affairs professionals to support/design/execute compliant and impactful External Education programs

  • Expand engagement with diverse stakeholders by exposing MA professionals to more diverse innovative formats and channels
  • Identify and share best practices to establish innovative educational formats that demonstrate ongoing value to learners

Latest Podcast Episode

Description: In partnership with Medical Communications and Educational Design experts from Open Health, this episode of the MAPS podcast series Elevate details how to position patients as priority in designing and refining internal training.

Members

Ivan Desviat

Ivan Desviat

Director Global Medical Education Excellence

Co-Lead

abbvie e1578032258853
Jacqueline Waldrop

Jacqueline Waldrop

Director, Oncology Grant Officer

Co-Lead

Pfizer Logo
Riaz Abbas

Riaz Abbas

Senior Manager Global Medical Learning & Performance
AmgenLogo
Kimberly Braithwaite

Kimberly Braithwaite

Manager, Academic Organization Relations
Sarah Funderburk

Sarah Funderburk

SVP, Senior Medical Strategy Director
Caudex Logo

Patricia Jassack

Patricia Jassack

Director, IME & Medical External Affairs
astellas.logo
Pam Mason

Pam Mason

Sr Director, Medical Education Grants Office
AstraZeneca Logo
Tim Mikhelashvili

Tim Mikhelashvili

CEO
Amedea Logo
Jean Jacques Murama

Jean Jacques Murama

Sr Director Global Medical Affairs Education
Eli Lilly
Kirtida Pandya

Kirtida Pandya

Executive Director, Medical Services and Operations

Co-Lead

sandoz e1578179824249
John Ruggiero

John Ruggiero

Director & Head, Medical External Affairs; Head, Health Services Research, Grants & Education
Daiichi Sankyoxa logo
Olga Salvidio

Olga Salvidio

Director Global Medical Education & Academic Organization Relations, Head of Neurology & Immunology, Global Scientific Exchange & Communication
Merck logo
Marc Sirockman

Marc Sirockman

President
MedEvoke Logo
Maria Vassilakis

Maria Vassilakis

Director, Medical Affairs Operations
Mirati Therapeutics Logo

FAWG Overview

Resources Related to External Education

Pharmaceutical teams need a different way to approach working virtually. The secret isn't adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.
External Education Needs Assessment
Survey benchmarks External Education trends and needs to inform structure, capabilities, strengths and gaps that can be leveraged for planning in your organization.
Understanding Medical Multichannel Engagement
This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.
Digital Analytics and Social Media in External Education
This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.
Beyond Content: HCP Communication Preferences in the Virtual Era
During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
Practical Approaches to External Education Impact Measurements
This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.
External Education_Standards for Medical Affairs
Comprehensive Standards & Guidance resource providing direction for Medical Affairs External Education professionals delivering independent and company-led Medical Education.
USNHC Medical Affairs Webinar
This session describes the National Health Council​ and opportunities for Medical Affairs professionals to get involved.
This MAPS webinar details enforcement trends, key risks associated with the shift from in-person to virtual activities due to the pandemic and compliance considerations for conducting promotional and educational activities virtually.
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