WEBINAR: “Commercialization”

To Earn the certificate piece under the objectives following Webinar, attendees will have the ability to test and receive a certificate of completion!

In every successful organization there are fundamental business processes that create value and deliver a desired output. In life science companies, one of these processes is called commercialization. Commercialization of a health care product begins from the moment of concept creation. At that point, the innovator is thinking about how to treat a disease, make a patient’s life better, or meet an unmet medical need. Over time, value is built into the asset as it moves through the product development/commercialization pathway. Medical Affairs has a key role in this product development/commercialization pathway. Often referred to as a bridge between product development and commercial, Medical Affairs contributions are essential to deliver a successful commercialization process. Understanding the commercialization process and the role Medical Affairs plays in the overall organization will assist Medical Affairs professionals to make better decisions and optimize their ability to influence the future direction of their company.
 
This webinar seeks to help Medical Affairs professionals better understand the business of life science companies, how their efforts impact the overall capability to commercialize a product, and contemporary ways to bridge the commercialization interface between their department and Marketing & Sales. Topics included are a discussion on organizational operations and throughput, the importance of understanding the organization/enterprise main functions and how Medical Affairs aligns with functions, and optimizing interface between commercial and Medical Affairs. Our discussants will take a Medical Affairs-centric approach to discussing business operations management issues which should be useful for all Medical Affairs functions but particularly operations, therapeutic area leadership, and aspiring Medical Affairs managers.

Upon completion of the webinar, participants should be able to:

1. Describe how commercialization understanding is a key to the success of a life sciences company
2. Identify four fundamental components of a life sciences company and their effect on commercial optimization
3. Explain the commercialization interface between Medical Affairs and Marketing / Sales
4. Identify two main actions to build Medical Affairs activities that can enhance commercialization throughput
5. Articulate the clinical component needed to best add value to the commercialization process

Learning activities: short didactics, polls, panels, questions & answers, and a short post-activity quiz

To earn a certificate of completion: Participants must attend 100% of the webinar and pass a minimum of 5 of the 6 final quiz questions. Two attempts are provided on the quiz. Once a participant has successfully completed the required criteria to pass the course, a certificate of completion will be available in their MAPS Member Profile under the “Professional Development” tab. 

Audience: Medical Affairs professionals from all functional areas who have some operational responsibility, or have responsibility for establishing external and internal relations with stakeholders outside of Medical affairs. 

Pre-requisites: None required, but the Finance 101 webinar is recommended

***View MAPS Speaker Disclosure in button below.

Moderator:

Steve Casey

Managing Partner,

Omni Healthcare Communications

Speaker:

Bill Humphries

CEO,

Isosceles Pharmaceuticals

Speaker:

Matthew Kemp

Strategic Commercial Consultant,

Medphar Ventures

Speaker:

Ike Ogbaa, MD

Vice President & Head of Medical Affairs,

Chinook Therapeutics

Speaker:

Arthur Chan, PhD, MBA

Vice President of Medical Affairs,

Tarsus Pharmaceuticals