2026 Medical Affairs Benchmark
2026-08-19 11:00 - 12:00 (America/New_York)
The 2026 Medical Affairs Benchmark Report is the first of its kind, bringing together insights from more than 40 leading Pharma and MedTech organizations. Join Medical Affairs leaders from participating companies as they discuss the report’s key findings, share what they’re seeing across the industry, and explore what these trends mean for Medical Affairs today, from AI and evidence generation to field medical and capability building. You’ll leave with practical insights to benchmark your organization against industry peers, understand where Medical Affairs is headed, and identify opportunities to help your team stay ahead.

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Speakers:

Moderator:

Sameer Lal

EVP, Enterprise Medical Business Unit,

Indegene

Speaker:

Mat Davis

Vice President, Head of Data Science, Evidence and Value Generation,

Jazz Pharmaceuticals

Speaker:

Jennifer Doyle

Vice President,

Enterprise Clinical Research & Medical Science

Speaker:

Judith Nelissen

VP, Head Global Value Evidence,

Astellas

Speaker:

Lobna Salem

Chief Medical Officer,

Viatris

Granting for Good: Sanofi's Rare Humanitarian Program
2026-09-04 10:00 - 11:00 (America/New_York)
In Partnership with:

For 35 years, Sanofi’s Rare Humanitarian Program has delivered therapies to over 4,000 patients across 110+ countries who would otherwise have no access to treatment. Hear from our experts on the operational innovations and human-centered design that cut approval timelines from weeks to 36 hours, reached new markets like Uganda, and maintained compliance at global scale. Attendees who run or oversee access programs will leave with concrete frameworks, lessons learned, and proof that modernization can accelerate impact without sacrificing integrity.

LEARNING OBJECTIVES

Describe how the Sanofi Rare Humanitarian Program operates and explain the six-step process (Submission, Medical Review, Operational Review, Decision, Shipment, Treatment) enabling rapid patient access across 70+ countries.

Understand how technology platforms streamline medical grantmaking workflows — from weeks of manual processing to approvals under 36 hours — while maintaining compliance and governance.

Identify strategies for designing physician-centric humanitarian programs that balance HCP simplicity with operational compliance, change management, and patient-level impact measurement.

Recognize the operational and strategic outcomes of modernized medical grantmaking, including tracking patient milestones, measuring impact across disease areas, and scaling access across diverse global markets.

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Speakers:

Moderator:

Annie Horneland

Senior Solutions Architect,

Bonterra

Speaker:

Bonnie Anderson Hill

Global Head of Humanitarian Programs, Foundation,

Sanofi

Closing the Confidence-to-Action Gap: A Practical Path for AI in Medical Affairs
2026-09-18 10:00 - 11:00 (America/New_York)
In Partnership with:

New industry research reveals a striking gap: 86% of Medical Affairs professionals believe AI will improve their function’s efficiency in the next two to three years, but only 20% describe their organization as leading edge. This gap between belief and action is structural: most teams are using AI as chatbots opened on demand for individual tasks, while the more comprehensive workflows that define Medical Affairs operations remain largely untouched.

Drawing on industry research, roundtable discussions, and recent conversations with Medical Affairs leaders, this session explores the specific hurdles slowing AI adoption and what workflow-integrated AI requires to move from operational tasks toward higher-stakes Medical Affairs work.

Learning Objectives

Describe the current state of AI adoption in Medical Affairs functions based on the 2026 industry benchmark survey, including organizational posture, deployed use cases, and the leading barriers reported by senior practitioners.

Differentiate chatbot-style AI tools used for individual productivity from workflow-integrated AI that operates as a deeper collaborative partner and defined step inside governed Medical Affairs processes, and recognize the operational implications of each model.

Apply a use case prioritization framework that evaluates AI leverage against compliance friction to identify which Medical Affairs workflows are most viable for near-term AI deployment.

Evaluate their own organization’s validation, governance, and team readiness posture against industry benchmarks and identify two to three actions to advance AI maturity over the next 12 months, including review models, source-verification expectations, and capability-building for effective human oversight.

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Speakers:

Moderator:

Girish Pashilkar

CEO,

BP Logix

Speaker:

Kirk Shepard,

Chief Medical Officer,

PDS Biotech

Speaker:

Gary Lyons

EVP, Medical Affairs,

Coronado Research

Navigating the Medical Education Standards and Guidance
2026-09-23 10:00 - 11:00 (America/New_York)
Navigating the complex world of external medical education requires a strong understanding of strategy, compliance, and execution. This webinar provides a clear roadmap for Medical Affairs professionals using the comprehensive MAPS External Education Standards and Guidance document as its foundation. Participants will explore the critical differences between independent and industry-led education, learn a step-by-step framework for program development from needs assessment to outcomes measurement, and review key principles for governance and risk mitigation.

To bring these concepts to life, the session will feature a practical case study demonstrating how to apply these standards to navigate a common real-world educational scenario , providing attendees with actionable insights they can immediately apply in their roles.

Learning Objective:

Differentiate between key external education models, including Independent Medical Education (IME), industry-led programs, and sponsorships, to align activities with strategic intent.

Apply a structured framework for planning external education, from conducting a needs assessment and defining instructional design to measuring outcomes effectively.

Identify key principles of governance, risk mitigation, and compliance to ensure all educational activities adhere to global and local regulatory standards.

Apply key principles from the MAPS External Education Standards and Guidance, as demonstrated in a practical case study, to inform the strategic planning and governance of a compliant external medical education program.

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Speakers:

Speaker:

Sue Ellen Tuoma

Director Global Medical Education,

Regeneron

Speaker:

Sarah Funderburk

SVP, Senior Medical Strategy Director,

Omnicom Health Medical

MAPS Germany Medical Affairs Leadership Forum
2026-10-06 09:00 - 17:00 (Europe/Berlin)
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Germany-first forum

Senior peer exchange

Built with German MA leaders

Priorities, cases, and practical input

Non-promotional working format

Compliance-aware discussion

Why Germany, why now

Germany is one of Europe’s most demanding Medical Affairs environments, where evidence expectations, access considerations, governance standards, digital transformation, and cross-functional execution intersect.

This forum is designed to create a senior, peer-led setting for German Medical Affairs leaders to compare priorities, pressure-test practical approaches, and shape a programme built around German affiliate reality — not generic regional programming.

Who Should Attend

This forum is designed for senior leaders and selected experts working in or closely with the German Medical Affairs environment.

Country Medical Directors and affiliate Medical Affairs heads

Medical strategy, excellence, operations, and field medical leaders

Evidence generation, HEOR, access-adjacent, and launch readiness leaders

Digital, governance, compliance, and transformation leaders working with Medical Affairs

Selected cross-functional experts contributing to Germany-specific Medical Affairs priorities

The forum will focus on:

CMD leadership priorities for 2027 — what German Medical Affairs leaders need to focus on now

Evidence readiness in Germany — AMNOG, G-BA, EU HTA, and upstream Medical Affairs influence

GenAI governance in German Medical Affairs — moving from pilots to governed, compliant practice

Medical–commercial boundaries — decision rights, documentation, and compliant collaboration in affiliate reality

Format: peer-led roundtables, scenario-based discussion, and facilitated working exchange.Environment: non-promotional, compliance-aware, and grounded in German affiliate reality

Forum Focus Areas

The forum will center on priority areas where German Medical Affairs leaders are being asked to navigate rising expectations, local complexity, and cross-functional pressure. The focus is practical: what senior leaders need to align, govern, evidence, and execute in German affiliate reality.

Germany Medical Affairs Leadership Perspectives

Senior Medical Affairs leaders discuss the strategic priorities shaping German Medical Affairs over the next 12–18 months, including AI governance, evidence expectations, organizational change, and cross-functional operating models.

Evidence That Stands Up in Germany

How Medical Affairs can better anticipate Germany’s evidence expectations across AMNOG, G-BA, EU HTA, and launch readiness — and influence upstream planning before access pressure arrives.

GenAI in German Medical Affairs

Where GenAI can responsibly support Medical Affairs work in Germany — from insight synthesis and content workflows to field medical preparation — and what governance, documentation, and human oversight are needed before use cases scale.

Medical–Commercial Collaboration in German Affiliate Reality

How Medical Affairs and Commercial teams can collaborate more effectively while protecting scientific integrity, clear decision rights, compliant engagement, and trust.

What Participants Can Expect

This is designed as a working forum, not a passive conference. Participants can expect senior-to-senior discussion, practical examples, and facilitated takeaways focused on German affiliate realities.

Leave with:

Clearer priorities for German Medical Affairs leaders

Practical examples on evidence, GenAI governance, and affiliate execution

Peer-tested discussion grounded in German market realities

Take-home ideas for governance, documentation, and follow-up

Opportunities to shape future MAPS Germany priorities and follow-up

Help Shape the Senior Discussion

MAPS is inviting recommendations for senior German Medical Affairs leaders and selected functional experts who can contribute to a practical, Germany-specific forum. The goal is to build a credible discussion room around the issues that matter most for German affiliate Medical Affairs — not a broad call for conference speakers.

Recommended contributors should bring senior perspective, Germany relevance, and practical experience across Medical Affairs leadership, evidence readiness, GenAI governance, affiliate execution, or medical–commercial collaboration.

Recommend a Discussion Contributor

MAPS will prioritise senior, Germany-relevant recommendations aligned to the forum’s focus areas and non-promotional standards.

Registration

Registration is available for MAPS members and non-members.

Registration TypePriceMAPS Member$249Non-Member$299

Registration is processed in U.S. dollars (USD). Credit cards are accepted internationally and receipts are provided immediately upon registration.

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Venue

Andaz Munich Schwabinger Tor

Leopoldstraße 170, 80804 Munich, Germany

A centrally located, modern venue with strong access from Munich Airport and major rail connections. The Andaz provides dedicated space suitable for a CMD-led working session

📍 View on Google Maps

Partners

MAPS may acknowledge selected partners supporting the Germany Medical Affairs Leadership Forum in a non-promotional capacity. Partner recognition will be aligned with MAPS standards, editorial independence, and Germany’s compliance expectations.

Partner information will be added once confirmed.

For partner enquiries, contact:dmoore@medicalaffairs.org

Related MAPS Resources

Explore selected MAPS resources connected to the forum’s focus areas

Resource: Embracing Omnichannel in Medical Affairs

Resource: Leadership & Management | Change Management

Resource: Value Assessment for Health Technologies

Resource: Compliance Considerations in Medical/Commercial Collaboration

MAPS Medical Affairs Technology and Innovation Symposium 2026
2026-10-15 00:00 - 23:59 (America/North_Dakota/Center)

Reimagining the Medical Affairs Operating Model for an AI-Powered Future
2026-11-13 10:00 - 11:00 (America/New_York)
In Partnership With:

In the age of AI, Medical Affairs teams are rethinking engagement models, tools, data, and workflows. This session will explore how organizations can modernize Medical Affairs by connecting better data, smarter technology, and more effective processes to support faster, more informed decision-making.

Through perspectives from industry and technology leaders, attendees will gain practical ideas for building a more insight-driven Medical Affairs function in a changing landscape.

Learning Objectives

Explain how AI is reshaping expectations for Medical Affairs and why modernization requires more than point solutions.

Share practical examples of where AI unlocks efficiency across MSL, RCM/MLR, and Medical Information functions.

Describe why strong data foundations are critical for AI-driven insight generation.

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Speakers:

Moderator:

Shelby Davidson

Global Account Director,

H1

Speaker:

Zachary Pines

SVP, Senior Medical Strategy Director,

Omnicom Health Medical

Speakers:

Michael Cashman

Managing Director, HLS Go To Market,

Salesforce,

Speaker:

Frank Castora

Product Management Director,

Salesforce

MAPS 2027 Americas Meeting: Miami
2027-03-14 00:00 - 2027-03-17 23:59 (America/New_York)
Add to Calendar

Save the date!! Join us at the Fontainebleau Miami Beach in Miami, Florida on March 13-17, 2027. More Information Coming Soon.

MAPS 2028 Americas Meeting: New Orleans
2028-03-12 00:00 - 2028-03-15 23:59 (America/North_Dakota/Center)
Add to Calendar

Save the date!! Join us at the Hyatt Regency in New Orleans, LA on March 12-15, 2028. More Information Coming Soon.
