Medical Affairs Professional Society

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs
2024-07-23 18:00 - 19:00 (Asia/Tokyo)
Description/Objectives:

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement.

Key topics to be addressed include:

What is the strategic goal of Medical Affairs and how does it generate impact?

What are the key metrics to measure Medical Affairs’ performance and impact?

How can innovative data approaches enhance measuring Medical Affairs’ impact?

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Moderator:

Joeri De Haes

Regional Director Japan and Asia Pacific

Trilations

Speaker:

Carla Amigo

Medical Affairs Head

Takeda Growth & Emerging Markets

Speaker:

Victoria Elegant

APAC President

MAPS

Speaker:

Heidi Anthoni

Senior Director, Oncology Medical Affairs, Asia Pacific and South America

Daiichi-Sankyo

Speaker:

Michio Tanaka

Executive Officer, Vice President, Medical

AstraZeneca K.K.

Thinking Patient When Thinking Data Dissemination
2024-07-17 10:00 - 11:00 (America/New_York)
By the end of this webinar, attendees should…

1. Be able to articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.

2. Be confident to follow clear methodologies to incorporate the patient voice within publications and the role of Medical Affairs in disease awareness campaigns.

3. Be able to implement best practice approaches including novel ways to disseminate information.

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Moderator and Speaker:

Tricia Gooljarsingh

Vice President, Medical Affairs

Fulcrum Therapeutics

Moderator and Speaker:

Gavin Jones

Global Healthcare Agency Lead

Lumanity

Speaker:

Tracy Hart

CEO

Osteogenesis Imperfecta foundation

Speaker:

Alia Bucciarelli, MS

Senior Director

Vertex Pharmaceuticals

Omnichannel Integration in Medical Affairs: From Aspiration to Reality
2024-06-28 10:00 - 11:00 (America/New_York)
Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs), revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek, including in-depth clinical data, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge, laden with barriers.

Our webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

Key areas of focus will include:

Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations, and the need to diverge from conventional single or multichannel approaches

Overcoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams’ success with omnichannel, and exploring actionable solutions

Forging the Path to Omnichannel Success: Strategic drivers and actions, and how to institute them effectively across organizational landscapes.

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Moderator:

Derek Lavery

PhD, Senior Medical Strategy Director

IPG Health Medical Communications

Speaker:

Miguel Angel de Blas Martin

M.Sc., MBA, Global Director, Scientific Communications

Novartis

Speaker:

Arron Mungul

Founder

Apogee Life Sciences

Moderator:

Marie-Ludivine Chateau-Degat

PhD, MBA, Sr Director, Global Medical Communications and Content Excellence Lead

Pfizer

Field Medical: Amsterdam
2024-06-24 00:00 - 2024-06-25 23:59 UTC
Add to Calendar

Join us in Amsterdam in June 24-25, 2024. More Information Coming Soon.

The Future of Field Medical Affairs Productivity
2024-06-14 10:00 - 11:00 (America/New_York)
The Medical Affairs landscape is rapidly evolving, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders, a number which continues to rise. However, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It’s crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so, they can redefine engagement strategies, ensuring meaningful interactions tailored to stakeholders’ needs. This approach will allow organizations to move beyond mere volume-based metrics, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time, this will also lead to better relationships being developed with key scientific stakeholders.

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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Moderator:

Jon Gonzales

Field Medical capabilities Lead

ZS Associates

Speaker:

Sarika Sood

VP, Medical Engagement Medical Affairs & HEOR

Abbvie

Speaker:

Sunil John

Head of Medical Affairs

ZS Associates

Speaker:

Kate Bradford

Global Head of Medical Training and Field Capabilities

Alexion

Speaker:

Kasper Tarp Mortensen

Senior Director, CMR Projects, Digital, and Frontline Excellence

Novo Nordisk

MAPS Switzerland Chapter Meeting and Networking Event
2024-06-13 18:00 - 20:30 (Europe/London)
Join us for the MAPS Switzerland Chapter Meeting and Networking Event!

Location:

WESTHIVE ZURICH HARDTURMHARDTURMSTRASSE 161ZURICH 8005Switzerland

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THANK YOU TO OUR SPONSOR!

Medical Technology MasterClass: Boston
2024-06-10 00:00 - 2024-06-11 23:59 UTC
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Join us in Boston on June 10-11, 2024. Dates to be announced. More Information Coming Soon.

KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs
2024-05-27 18:00 - 19:00 (Asia/Tokyo)
Join us for an exciting webinar, co-organized by KSPM and MAPS, that will highlight the critical role of Medical Affairs in the healthcare industry. Industry experts from Korea and global will discuss the strategic value and tangible impact Medical Affairs professionals make in advancing patient care and driving pharmaceutical innovation.

Don’t miss this opportunity to gain insights and join the conversation on the evolving landscape of Medical Affairs!

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Speaker:

Victoria Elegant

APAC President

MAPS

Speaker:

HyungJin Jung

Vice President

KSPM

Speaker:

InSu Cho

Head of Medical, Specialty Care

Sanofi Korea

Speaker:

Sooa Kim

Senior Medical Director

Amgen Korea

Speaker:

Hahn-Ey Lee

Transformation and Operations Excellence Lead

Pfizer
