Creativity In Medical Affairs: Proven Principles And Practical Tools
2026-01-30 10:30 - 11:30 (America/New_York)
This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives.

Specifically, it examines the five principles of Design Thinking—empathy, problem framing, ideation, prototyping, and testing—and how these can be applied to evidence generation, HCP education, treatment pathway optimization, and KOL engagement.

Participants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams.

Learning Objectives

Apply Design Thinking principles across all Medical Affairs workstreams.

Understand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.

Use practical creativity tools to deliver innovative solutions to Medical Affairs challenges.

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Speakers:

Moderator:

Stephen Kagan

Medical Affairs Professional, Professional Development Lead

MAPS

Speaker:

Steve Martino

Managing Partner

M Health

Speaker:

John Surie

Managing Partner

M Health

Speaker:

Simon Morris

Senior Consultant

M Health

Small Team – Big Footprint: Building Global Medical Affairs With Lean Resources
2026-02-06 10:00 - 11:00 (America/New_York)
Due to regulatory uncertainty, difficult patient recruitment, and growing costs, U.S. biotech companies are increasingly looking to Europe to conduct clinical trials and build Medical Affairs functions to prepare for launch.

But how do Medical Affairs departments scale internationally, maintain compliance, and deliver value while managing headcount and resource limitations?

In this session, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency, maintaining quality, and driving meaningful global impact.

Learning Objectives

Identify common challenges faced when establishing or expanding Medical Affairs organizations globally with limited resources.

Explore the business case for building vs. outsourcing and describe the upskilling needed to achieve impact.

Apply practical strategies for maintaining oversight, quality, responsiveness, and compliance in lean Medical Affairs structures.

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Speakers:

Moderator:

Denise Chambley

President, Medical

Amplity

Speaker:

Pam Bacon

Head of Medical Affairs, Europe

Springworks Therapeutics

Speaker:

Brendan Lowe

Human Resources Leader

Crinetics

MAPS Germany Chapter Launch 2026
2026-02-12 10:00 - 16:00 (Europe/Berlin)
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12 February 2026 • 09:00–16:00 CEST • Andaz Munich Schwabinger Tor, Munich

Speakers & CMD Leads

Confirmed presenters and CMD leaders who will facilitate the working sessions.

Tamas Koncz

President, MAPS EMEA

Tobias Suiter

Germany Country Lead, MAPS

Additional German Medical leaders will be revealed as the programme develops.

Why Attend

A CMD-led, Germany-first programme. Designed with national medical leaders to reflect real operational priorities for 2026.

Clarity on the forces shaping Medical Affairs in Germany. HTA pressure, evidence expectations, digital governance, and the evolving role of Medical.

Peer benchmarking with senior German affiliates. Understand how other teams are navigating evidence, compliance, field medical, and digital transformation.

Practical workflows, not theory. Case-informed discussions focused on what German affiliates can actually execute.

A focused national Medical Affairs network. Connect directly with CMDs and senior leaders shaping the direction of Medical Affairs in Germany.

About this Program

Germany’s Medical Affairs environment is shifting fast — AMNOG and G-BA expectations, increasing evidence and data demands, and stricter digital and governance standards. Affiliates are operating under more pressure, with greater need for clarity, role definition, and cross-functional alignment.

The MAPS Germany Chapter Launch is a one-day, CMD-led working meeting designed to address these realities. The programme is shaped with Germany-based Country Medical Directors to ensure that every discussion reflects genuine operational needs for 2026 and provides practical value for leaders working in or with German affiliates.

Agenda Orientation

Current themes under consideration include:

Medical–Commercial Interface (roles, workflows, collaboration boundaries)

Cross-functional medical leadership and DACH coordination

National Priorities for Medical Affairs in Germany (2026)

AI in Medical Affairs – Reinvention or Redefinition? (anchor debate)

Evidence Generation & HTA in Germany (AMNOG, G-BA, therapeutic vs diagnostic pathways)

Contribute to the Germany Agenda

The Germany Chapter Launch is co-designed with CMDs and senior Medical Affairs leaders. Use the links below to propose a speaker or suggest a priority topic for 2026.

Nominate a Speaker

Suggest a Topic or Case

We are prioritising CMDs and CMD-equivalent leaders working in or closely with affiliates in Germany.

Venue

Andaz Munich Schwabinger Tor

Leopoldstraße 170, 80804 Munich, Germany

A centrally located, modern venue with strong access from Munich Airport and major rail connections. The Andaz provides dedicated space suitable for a CMD-led working session

📍 View on Google Maps

Founding Sponsorship

A limited number of Founding Sponsor opportunities are available for organisations committed to supporting CMD-led Medical Affairs in Germany. Sponsorship is non-promotional, editorially independent, and aligned with MAPS global standards and Germany compliance expectations.

Confirmed sponsors will be displayed here as they are finalised.

Download Sponsorship Prospectus (coming soon)

Contact: dmoore@medicalaffairs.org

Pricing:

EurosUSDGroup Rate€249 + €199 EUR per additional colleague (up to 5 registrants)$346.80 USD → Your Price: $288.81Maps Member Rate€249 EUR$346.80 USDNon-Member Rate€299 EUR$346.80 USD

Register Now

Related MAPS Resources

Resource: Embracing Omnichannel in Medical Affairs

Resource: Leadership & Management | Change Management

Resource: Value Assessment for Health Technologies

Resource: Scientific & Technical Knowledge | Medical/Commercial Interface

Resource: Compliance Considerations in Medical/Commercial Collaboration

Resource: Advancing Excellence in Medical Affairs

This meeting is not a deep-dive training on these topics, but if you would like additional context, the MAPS resources below align with the themes of the programme.

Field Medical MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
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Save the date! Join us in New Orleans on March 22, 2026. More Information Coming Soon.

Insights MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)
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Save the date! Join us in Denver, CO on May 22, 2026. More Information Coming Soon.

Launch Excellence MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)

Leadership MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/Denver)
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Save the date! Join us in Denver, Co on March 22, 2026. More Information Coming Soon.

Medical Technology MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
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Save the date! Join us in New Orleans on March 23-24, 2025. More Information Coming Soon.

MAPS 2026 Americas Meeting: Denver
2026-03-22 00:00 - 2026-03-25 23:59 (America/Denver)
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Save the date!! Join us at the Hyatt Regency in Denver on March 22-25, 2026. More Information Coming Soon.

Insights MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

Integrated Medical Communications MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)
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Join us in Berlin, Germany on October 7-8, 2024. More Information Coming Soon.

Launch Excellence MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

MAPS 2026 EMEA Meeting: Zurich
2026-05-17 00:00 - 2026-05-19 23:59 (Europe/Zurich)
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Save the date!! Join us in Zurich on May 17-19, 2026. More Information Coming Soon.

MAPS 2027 Americas Meeting: Miami
2027-03-13 00:00 - 2027-03-17 23:59 (America/New_York)
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Save the date!! Join us at the Fontainebleau Miami Beach in Miami, Florida on March 13-17, 2027. More Information Coming Soon.

MAPS 2028 Americas Meeting: New Orleans
2028-03-12 00:00 - 2028-03-15 23:59 (America/North_Dakota/Center)
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Save the date!! Join us at the Hyatt Regency in New Orleans, LA on March 12-15, 2028. More Information Coming Soon.
