Beyond the Buzz: Practical AI for Launch Impact
2025-12-09 10:00 - 11:00 (America/New_York)
AI is transforming how Medical Affairs teams gather, interpret, and act on insights—but many leaders are still asking: What’s hype, and what’s real in the next 12–18 months?

In this session, we’ll explore how AI is evolving to meet the practical needs of Medical Affairs and what that means for launch readiness, cross-functional collaboration, and measurable impact. Building on the latest use cases, we’ll show how AI can orchestrate insights across functions—enabling teams to anticipate needs, avoid missteps, and make confident decisions faster.

You’ll leave with actionable strategies to:

Understand where AI can deliver immediate value versus longer-term promise.

Gather and integrate data across Medical, Commercial, and Field teams to enable real-time clarity and demonstrate clinical impact.

Generate insights that directly support launch objectives and market understanding.

Align functions earlier in the process to build a unified, insight-driven approach to strategy.

Learning Objectives

Identify where AI can deliver immediate value for Medical Affairs teams versus longer-term potential.

Demonstrate how Medical Affairs can leverage AI to measure and communicate strategic impact across the product lifecycle.

Identify practical AI applications that accelerate launch readiness and enable faster, data-driven decisions.

Register

Speakers:

Moderator:

Gareth Morrell

Head of Research and Insights

Impatient Health

Speaker:

Lance Hill

CEO

Within3

Speaker:

Jason Smith

CTO, AI & Analytics

Within3

Moderator:

Speaker:

Prem Sundivakkam, PhD, MBA

Executive Lead, Global Medical Affairs, Communications and Congress I Internal Medicine, Antivirals

Pfizer

Benchmark Review: Launch Readiness and Execution
2025-12-11 12:00 - 13:00 (America/New_York)
The 2025 Medical Affairs Launch Readiness & Execution Benchmark Report reveals a pivotal moment for Medical Affairs as it rises to co-lead the next generation of product launches. Drawing on insights from 35 senior leaders across 28 global pharma, biotech, and medtech organizations, MAPS’ latest Benchmark Report uncovers how Medical is being brought earlier into planning, tasked with broader stakeholder engagement, and relied upon to shape strategy and evidence for increasingly complex therapies. Leaders highlight widening responsibilities—spanning payers, patients, and precision-defined populations—while also confronting real barriers like limited digital adoption and cross-functional friction. The report maps out the capability spine Medical teams need to strengthen to thrive under rising expectations, from launch strategy and evidence generation to field insights and expert engagement. Ultimately, it provides a blueprint for how Medical can scale its impact and drive launch excellence in an era defined by scientific complexity and rapid innovation.

Join us for a special LinkedIn Live session where industry leaders in Medical Affairs and Launch Excellence will break down the report’s findings, share real-world perspectives, and challenge the status quo. Don’t miss this chance to hear experts debate what’s coming next—and how Medical teams can prepare to lead.

Join the Event!

Speaker:

Tommaso Poggioli

Partner

BCG

Speaker:

Drew Macgregor

Vice President, Global Head of External Medical Services

Bayer

Speaker:

Arron Mungul

Founder

Apogee Life Sciences Limited

Speaker:

Liliana Alfaya

Launch Excellence Competency Team Lead

Speaker:

Korinne Jew

Senior Director, Enterprise Clinical Research & Medical Science

Medtronic

Medical Affairs Future & Festivities - A Holiday Networking Event
2025-12-11 17:00 - 21:00 (America/Chicago)
Celebrate the close of another impactful year with fellow Medical Affairs professionals from across the Midwest. Enjoy an evening of conversation, connection, and collaboration as we reflect on shared accomplishments, build new relationships, and look ahead to the new year.

Enjoy interactive poster presentations throughout the event highlighting bold ideas and transformative possibilities for Medical Affairs in 2026. This will be a valuable opportunity to exchange insights, explore forward-thinking concepts, and connect with peers committed to shaping our future.

Poster Presentation Topic: Bold ideas and transformative possibilities for Medical Affairs in 2026

Poster presentation contributors will deliver brief presentations to introduce innovative and unconventional concepts—utilizing technology, strategic approaches, and stakeholder engagement—with the potential to transform the Medical Affairs landscape by 2026.

Vote for the Most Thought-Provoking Poster! The winning poster will be featured in the MAPS eNewsletter and on social media channels in January 2026.

This event is free and open to all MAPS Members

Non-members Registration $50

Register

Location:

White Deer Run

250 W Greggs Pkwy

Vernon Hills, IL 60061

Host:

Prem Sundivakkam

Executive Lead, Global Medical Affairs, Communications and Congress

Pfizer

Host:

Nihar Baxi

Senior Director, Regulatory Affairs

Emergent BioSolutions

Patient-Centric Medical Affairs: From High-Level Strategy to Day-to-Day Impact
2025-12-12 10:00 - 11:00 (America/New_York)
Discover how embedding patient engagement from the top down can transform your Medical Affairs strategy—driving genuine patient-centricity, meaningful impact, and long-term success. Join us to learn practical insights on integrating the patient voice at every level of decision-making and how this approach can revolutionize YOUR approach to medical strategy.

John Ioannou will present how UCB has integrated the patient perspective into multiple levels of decision making, facilitating continued meaningful patient engagement throughout the various stages of drug development and launch. Sorcha Ní Dhochartaigh will discuss how early and long-term patient involvement across Medical Affairs projects can compliantly add value and increase the impact of our work. She will be joined by Mark and Karen Verrill, representatives from Maggie’s charity, to provide the clinical perspective on what ‘good’ patient engagement looks like.

Skills and knowledge gained in the webinar will be directly transferrable, allowing individuals to more effectively develop patient-centric medical strategic plans and communicate their value.

Learning Objectives:

Understand actionable methods for involving the patient voice in Medical Affairs strategy.

Communicate the value of patient engagement in high-level Medical Affairs strategy to colleagues and managers.

Implement practical tips to maximize the meaningfulness and impact of engaging patients in Medical Affairs strategy throughout the product lifecycle.

Register

Speakers:

Moderator:

Alice Wilcox

Senior Analyst

Costello Medical

Speaker:

John Ioannou

Global Medical Head of Immunology Therapeutic Area

UCB

Speaker:

Sorcha Ní Dhochartaigh

Therapy Area Lead, GI,

AstraZeneca

Speaker:

Karen Verrill

Centre Head

Maggie’s Centres

Leading Medical Affairs Through Transformation: The Five Practices of Exemplary Leadership in Action
2025-12-17 10:00 - 11:00 (America/New_York)
Ready to turn change into momentum? Part 3 of our 3-part MAPS leadership series brings Kouzes and Posner’s Five Practices to life for Medical Affairs. Building on Part 1 (Goleman’s Emotional Intelligence) and Part 2 (applying six leadership styles), this fast-paced, interactive 60-minute session shows you exactly how to:

Model the Way: Lead by example under pressure—especially when tight timelines tempt teams to cut corners on standards and integrity.

Inspire a Shared Vision: Align skeptical stakeholders behind bold, feasible goals by articulating a clear future state, connecting it to shared priorities, and outlining practical steps to get there.

Challenge the Process: Break silos and spark innovation—improving MSL–regulatory flow and learning through small wins.

Enable Others to Act: Strengthen trust, collaboration, and confidence so teams contribute powerfully to high-stakes deliverables.

Encourage the Heart: Recognize excellence and celebrate wins to sustain performance through demanding cycles.

Through realistic Medical Affairs scenarios, peer insights, and a hands-on simulation, you’ll leave with concrete practices you can apply immediately to elevate team performance, accelerate transformation, and build a resilient, high-trust culture.

Register

Speakers:

Co- Moderator:

Matthew John Rice

Learning Architect Director, Center for Scientific Exchange Excellence

Merck & Co., Inc.

Co-Moderator:

Deborah Braccia, PhD, MPA

The MAPS Year-End Networking Social
2025-12-17 17:00 - 21:00 (America/New_York)
Join us for the MAPS Year-End Networking Social – hosted by the MAPS New England Chapter

Celebrate the close of another impactful year with fellow Medical Affairs professionals from across New England. Enjoy an evening of conversation, connection, and collaboration as we reflect on shared accomplishments, build new relationships, and look ahead to the new year.

Complimentary refreshments will be provided.

This event is FREE and open to all MAPS Members

Non-member may register for a fee of $50 (Registration fees will be applied to your first year of membership if you register as a member after the event).

Register

Host:

Mary Winkels

Director, Field Medical Excellence

Madrigal Pharmaceuticals

Hosts:

Aaron Tarkinson

Sr. Director & Head of Medical Strategy

Biogen

Expanding Your Medical Affairs Impact: Strategic Engagement Beyond the Prescribing Physician
2026-01-16 10:00 - 11:00 (America/New_York)
In today’s complex healthcare landscape, patient outcomes depend on a diverse network of stakeholders far beyond the prescribing physician. Join us as we explore why traditional Medical Affairs engagement models need to evolve and examine strategies for building meaningful relationships with nurses, pharmacists, patients, advocacy groups, and other influential voices in healthcare delivery.

Whether you’re considering broadening your current engagement strategy or looking to understand the evolving Medical Affairs landscape, this session will provide valuable insights and practical guidance for multi-stakeholder engagement.

Learning Objectives

Recognize key non-prescribing stakeholder groups that influence patient outcomes in modern healthcare delivery.

Gain insights on why traditional Medical Affairs engagement models need to evolve to address today’s complex healthcare landscape.

Determine successful strategies and practical approaches for engaging diverse healthcare stakeholders based on real-world industry experiences.

Register

Speakers:

Moderator:

Helen Langan

EVP, Medical Affairs Strategy and Transformation

Omnicom Health Medical Communications

Speaker:

Lucy Turner

Medical Lead, GI Cancers and Emerging Portfolio, Europe and Canada

AstraZeneca

Speaker:

Gurinder S. Sidhu

U.S. Antiviral Medical Lead, Senior Director

Pfizer

Speaker:

Alex Schepart, PharmD, MBA

Senior Director, Medical Affairs

Shionogi Inc.

AI As Your Working Partner in Medical Affairs: Rapid Fire Round
2026-01-22 15:00 - 16:00 (America/New_York)

Creativity In Medical Affairs: Proven Principles And Practical Tools
2026-01-30 10:30 - 11:30 (America/New_York)
This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives.

Specifically, it examines the five principles of Design Thinking—empathy, problem framing, ideation, prototyping, and testing—and how these can be applied to evidence generation, HCP education, treatment pathway optimization, and KOL engagement.

Participants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams.

Learning Objectives

Apply Design Thinking principles across all Medical Affairs workstreams.

Understand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.

Use practical creativity tools to deliver innovative solutions to Medical Affairs challenges.

Register

Speakers:

Moderator:

Stephen Kagan

Medical Affairs Professional, Professional Development Lead

MAPS

Speaker:

Steve Martino

Managing Partner

M Health

Speaker:

John Surie

Managing Partner

M Health

Speaker:

Simon Morris

Senior Consultant

M Health

Small Team – Big Footprint: Building Global Medical Affairs With Lean Resources
2026-02-06 10:00 - 11:00 (America/New_York)
Due to regulatory uncertainty, difficult patient recruitment, and growing costs, U.S. biotech companies are increasingly looking to Europe to conduct clinical trials and build Medical Affairs functions to prepare for launch.

But how do Medical Affairs departments scale internationally, maintain compliance, and deliver value while managing headcount and resource limitations?

In this session, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency, maintaining quality, and driving meaningful global impact.

Learning Objectives

Identify common challenges faced when establishing or expanding Medical Affairs organizations globally with limited resources.

Explore the business case for building vs. outsourcing and describe the upskilling needed to achieve impact.

Apply practical strategies for maintaining oversight, quality, responsiveness, and compliance in lean Medical Affairs structures.

Register

Speakers:

Moderator:

Denise Chambley

President, Medical

Amplity

Speaker:

Pam Bacon

Head of Medical Affairs, Europe

Springworks Therapeutics

Speaker:

Brendan Lowe

Human Resources Leader

Crinetics

MAPS Germany Chapter Launch 2026
2026-02-12 10:00 - 16:00 (Europe/Berlin)
Register Now

12 February 2026 • 09:00–16:00 CET • Andaz Munich Schwabinger Tor, Munich

Germany-first working forum

CMD-led, affiliate reality

Take-home outputs

Frameworks + templates

Non-promotional

Scenario-led discussion

Germany-first. CMD-led. Built for execution.

A practical working forum for Germany Medical Affairs leaders focused on three priorities for 2026: GenAI governance, AMNOG/G-BA evidence readiness, and the medical–commercial interface — with take-home tools you can use immediately.

You will leave with:

AI Use-Case Decision Framework (Germany MA) — decision criteria + minimum documentation

AMNOG/G-BA Evidence Readiness Checklist — what to build upstream, before access pressure hits

Minimum viable operating model — decision rights + escalation + documentation for the interface

Format: interactive roundtables + scenario-based clinic (not a lecture series).

Compliance: non-promotional, anonymised scenarios, GDPR-aware.

Agenda

At-a-glance schedule (all times CET). Session facilitators will be confirmed as the programme finalises.

Time (CET)SESSION09:00–10:00Arrival, registration & coffee10:00–10:10Welcome & framing: why this forum / how the day works10:10–10:55CMD Priorities Roundtable – 2026 Execution Priorities for Germany10:55–11:45GenAI Governance in German Medical Affairs – Policy, Risk, and Operating Model11:45–12:05Coffee break12:05–12:50Evidence → Access in Germany: AMNOG / G-BA / HTA readiness12:50–13:50Lunch & peer networking13:50–14:35Medical–Commercial interface in Germany (without crossing lines)14:35–14:55Coffee break14:55–15:40Practical Clinic: Build the tools (“what you’ll use on Monday”)15:40–16:00Closing: priorities, commitments, and post-event outputs

Session outcomes

CMD Priorities Roundtable: Germany MA in 2026

Output: “Top 3 Germany MA priorities for 2026” + “Top 3 operating moves” validated live by the room.

Format: Facilitated roundtable with structured prompts; MAPS captures takeaways for post-event distribution.

Headline Session: GenAI in German Medical Affairs: Germany MA in 2026

Output: AI use-case decision framework for Medical Affairs + minimum viable governance controls and documentation artefacts.

Format: Short framing + moderated discussion focused on operating model, risk, approvals, and implementation.

Evidence → Access in Germany: AMNOG / G-BA / HTA

Output: Evidence readiness checklist (what MA should have ready pre-/post-launch for Germany evidence and access expectations).

Format: Expert-led walkthrough + scenario-based Q&A grounded in Germany affiliate realities.

Medical–Commercial Interface in Germany (Without Crossing Lines)

Output: Clear collaboration model (roles, boundaries, escalation paths) to reduce friction while staying compliant.

Format: Practical scenarios + moderated debate; participants leave with “do / don’t / minimum controls” guidance.

Practical Clinic: Build the Tools

Output: Reusable starter tools (templates/checklists) mapped to the day’s themes: AI governance, evidence readiness, and interface guardrails.

Format: Small-group clinic with report-back; MAPS compiles outputs into a post-event pack.

Register Now

Speakers & CMD Leads

Confirmed presenters and CMD leaders who will facilitate the working sessions.

Sarah Adams

Country Medical Director, Alnylam

Tamas Koncz

President, MAPS EMEA

Tobias Suiter

Germany Country Lead, MAPS

Additional German Medical leaders will be revealed as the programme develops.

Contribute to the Germany Agenda

The Germany Chapter Launch is co-designed with CMDs and senior Medical Affairs leaders. Use the links below to propose a speaker or suggest a priority topic for 2026.

Nominate a Speaker

Suggest a Topic or Case

We are prioritising CMDs and CMD-equivalent leaders working in or closely with affiliates in Germany.

Venue

Andaz Munich Schwabinger Tor

Leopoldstraße 170, 80804 Munich, Germany

A centrally located, modern venue with strong access from Munich Airport and major rail connections. The Andaz provides dedicated space suitable for a CMD-led working session

📍 View on Google Maps

Founding Sponsorship

A limited number of Founding Sponsor opportunities are available for organisations committed to supporting CMD-led Medical Affairs in Germany. Sponsorship is non-promotional, editorially independent, and aligned with MAPS global standards and Germany compliance expectations.

Confirmed sponsors will be displayed here as they are finalised.

Download Sponsorship Prospectus

Contact: dmoore@medicalaffairs.org

Download Sponsorship Prospectus (PDF)

Pricing:

EurosUSDGroup Rate€249 + €199 EUR per additional colleague (up to 5 registrants)$346.80 USD → Your Price: $288.81Maps Member Rate€249 EUR$346.80 USDNon-Member Rate€299 EUR$346.80 USD

Register Now

Related MAPS Resources

Resource: Embracing Omnichannel in Medical Affairs

Resource: Leadership & Management | Change Management

Resource: Value Assessment for Health Technologies

Resource: Scientific & Technical Knowledge | Medical/Commercial Interface

Resource: Compliance Considerations in Medical/Commercial Collaboration

Resource: Advancing Excellence in Medical Affairs

This meeting is not a deep-dive training on these topics, but if you would like additional context, the MAPS resources below align with the themes of the programme.

Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact
2026-02-27 10:00 - 11:00 (America/New_York)
Medical Affairs is a strategic function that is rapidly expanding its influence on organizational strategy. By integrating scientific expertise, real-world evidence, medical insights, and advanced analytics, Medical Affairs teams are increasingly positioned to inform decisions that shape clinical, commercial, and enterprise-wide priorities.

The growing availability of diverse data sources—including claims, electronic health records, and other real-world datasets—provides Medical Affairs with deeper insight into patient needs and care gaps than ever before. As AI and analytics mature, leading organizations are incorporating these capabilities into Medical Affairs workflows to elevate scientific engagement, enhance evidence generation, and demonstrate real-world value.

This session will clarify how AI and analytics can be applied in practice, highlight real examples of high-impact applications, and outline the capabilities Medical Affairs teams need to succeed. Attendees will gain a practical view of how Precision Medical Affairs can be embedded across the product lifecycle and how data-driven approaches can strengthen Medical Affairs’ role in driving broader organizational strategy.

Learning Objectives

Understand how AI and advanced analytics strengthen the strategic role of Medical Affairs by enabling more precise, insight-driven decisions that inform organizational priorities.

Identify practical applications of data-driven tools and diverse evidence sources that enhance scientific engagement, improve insight generation, and demonstrate real-world value.

Describe how Precision Medical Affairs can be embedded across the product lifecycle in ways that elevate decision-making, deepen stakeholder engagement, and support broader organizational strategy.

Register

Speakers:

Moderator:

Lori Klein

Partner, Medical & Scientific Affairs Practice Lead

Inizio Ignite, Putnam

Speaker:

Sonal Bhatia, MD, MSc

Former CMO, Pfizer Rare Disease | Physician | Integrative Health & Ayurveda | Medical Affairs Leadership

Speaker:

Nikheel Kolatkar

VP of US Medical

Genentech

Speaker:

Carl de Luca Ph.D.

Director of Medical Insights & Analytics,

Medical Affairs-Oncology

Regeneron Pharmaceuticals Inc.

Field Medical MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
Add to Calendar

Save the date! Join us in New Orleans on March 22, 2026. More Information Coming Soon.

Insights MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)
Add to Calendar

Save the date! Join us in Denver, CO on May 22, 2026. More Information Coming Soon.

Launch Excellence MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)

Leadership MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/Denver)
Add to Calendar

Save the date! Join us in Denver, Co on March 22, 2026. More Information Coming Soon.

Medical Technology MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
Add to Calendar

Save the date! Join us in New Orleans on March 23-24, 2025. More Information Coming Soon.

MAPS 2026 Americas Meeting: Denver
2026-03-22 00:00 - 2026-03-25 23:59 (America/Denver)
Add to Calendar

Save the date!! Join us at the Hyatt Regency in Denver on March 22-25, 2026. More Information Coming Soon.

Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process, Skills, And Mindset
2026-04-09 10:00 - 11:00 (America/New_York)
Join us for this open forum with experts from the MAPS Insights Competency!

***This forum, for a change of pace, will be held online at Riverside.com.

Session Agenda & Objectives:

The Execution Gap

Observations on why field insights often have low impact on medical strategy

Driving High‑Impact Execution in Medical Insight Campaigns

Insight management process and framework in real life: What works and what doesn’t

Skills and capabilities to achieve high‑quality insights

Tools and fit‑for‑purpose technology

Measuring Success and Impact of Insight Campaigns

Global & local perspectives, quantitative and qualitative metrics

Self‑Assessment Checklist and Action Plan

How to excel in Insight campaign execution

Q&A and Learning Experience Survey

Register

Speakers:

Sian Carr – Global Head of Medical Training and Capabilities, Ipsen

Mariia Chernikova – Global Insights and Analytics Senior Manager, Ipsen

Brant Jarrett – Executive Director Medical Affairs

Enric Sabata Junyent – Customer Facing Insights & Sol. Lead, Boehringer Ingelheim

Tony Page – SVP, Insights, Within3

Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
2026-04-17 10:00 - 11:00 (America/New_York)
In today’s crowded scientific landscape, Medical Science Liaisons (MSLs) are uniquely positioned to transform routine HCP engagements into personalized, insight-driven learning journeys. This webinar will explore how to strategically design and implement MSL-led content pathways anchored in a scientific narrative, seamlessly integrating them into a broader omnichannel strategy.

Through real-world examples and interactive discussion, attendees will learn how to identify educational gaps, capture HCP preferences, and feed actionable insights into content development — ultimately improving the impact, relevance, and reach of Medical Affairs activities. Whether you’re refining your MSL engagement model or building one from the ground up, this session will provide the tools and frameworks to make every interaction count.

Learning Objectives

Discuss how MSL–HCP learning journeys can be personalized by using the scientific narrative as a foundation.

Identify and overcome common obstacles to implementing a scientific-narrative-driven engagement model within an omnichannel context.

Apply strategies for capturing and using HCP preferences, educational alignment, and content effectiveness to inform future engagements and broader Medical Affairs initiatives.

Integrate MSL-led insights into a larger omnichannel ecosystem to enhance the relevance, timeliness, and impact of content delivery.

Register

Speakers:

Moderator

Tim Becker

Executive Vice President, Creative Scientific Solutions,

Lumanity

Speaker:

Aimee Zold

Medical Science Liaison, Neuroscience Medical Affairs,

Johnson & Johnson Innovative Medicine

Speaker:

Kristin Doherty

Senior Medical Science Liaison, Schizophrenia Medical Affairs

Johnson & Johnson Innovative Medicin

MAPS 2026 Japan Medical Affairs Summit
2026-04-20 00:00 - 2026-04-21 23:59 (Asia/Tokyo)
Save the date!!

From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
2026-05-08 10:00 - 11:00 (America/New_York)
For decades, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias, habit, system structure, time pressure, and trust all influence how scientific information is interpreted and whether it is acted upon.

To increase real-world impact, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept, this approach operationalizes it across functions, including field medical engagement, scientific content development, and CX strategy.

Participants will learn how to:

Diagnose behavioral barriers influencing clinical decisions

Design scientific communications aligned with real-world cognitive dynamics

Apply behavioral principles to external engagement strategy

Measure impact based on clinical decision-making rather than activity metrics

In this one-hour virtual session, Medical Affairs professionals will gain a repeatable, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change.

Register

Speakers:

Moderator

Janardhan Sampath

Global Scientific Director, Oncology

GSK

Speaker:

Georgine Donovan

SVP, Management Supervisor

Havas Health Network

Speaker:

Jennifer Schoenthal

Content Strategist

Havas Health Network

MAPS AMERICAS Meeting Recap -Hosted by MAPS Tri-State Chapter
2026-05-12 16:00 - 18:00 (America/New_York)
Missed MAPS Americas Annual Meeting? Missed Attending All the Sessions You Wanted To? This Meeting Is for You!

Register

Agenda:

Welcome & Introduction (10 minutes)

• Introducing MAPS and Opportunities

• Speaker: Xio Curry

2. Sponsor Presentation (5 minutes)

• Sponsor-led session (P360 or Other)

3. Featured Presentations (30 minutes total – 10 minutes each session)

• Exploring the Gray Areas of Medical Communications (10 minutes)

• Speaker: Adelle Berezinsky, Executive Director, Eisai Inc.

• Turning Strategy into Impact (10 minutes)

• Speaker: Sally Alexandroff, Cardiovascular, Johnson & Johnson

• The Role of Executive Presence in Scientific Storytelling (10 minutes)

• Speaker: Sissy Easo-Joseph, Director, GSK

4. Panel Discussion (20 minutes)

• Interactive discussion with speakers

• Moderator: Renu Juneja

• Panel: Adelle Berezinsky, Sally Alexandroff, Sissy Easo-Joseph

• Audience Q&A

Location:

Bridgewater Marriott Hotel

700 Commons Way

Bridgewater, New Jersey

Insights MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

Integrated Medical Communications MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)
Add to Calendar

Join us in Berlin, Germany on October 7-8, 2024. More Information Coming Soon.

Launch Excellence MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

MAPS 2026 EMEA Meeting: Zurich
2026-05-17 00:00 - 2026-05-19 23:59 (Europe/Zurich)
Add to Calendar

Save the date!! Join us in Zurich on May 17-19, 2026. More Information Coming Soon.

Advancing Omnichannel In Medical Affairs: Implementation Strategies You Can Use Today
2026-06-05 10:00 - 11:00 (America/New_York)
Medical Affairs teams widely agree that omnichannel is the path forward for HCP engagement, yet many organizations struggle to move from aspiration to a concrete, implementable plan. Building on a live roundtable at MAPS 2026 with industry leaders, this webinar will walk through practical implementation strategies to initiate and scale omnichannel in Medical Affairs.

Panelists will share how they approach data audits, HCP segmentation and personas, content and channel strategy, and KPI frameworks, with a focus on maintaining a clear distinction between medical and commercial objectives while still benefiting from modern data and technology infrastructure. Attendees will leave with actionable starting points, key questions to bring back to their teams, and examples of how AI and analytics can accelerate omnichannel progress without overcomplicating execution.

Learning Objectives

Identify immediate resources and data sources to initiate an omnichannel plan within Medical Affairs

Select appropriate metrics and KPI frameworks to demonstrate Medical Affairs impact in an omnichannel context

Apply a practical framework for HCP segmentation and persona development to guide omnichannel engagement strategies

Differentiate between multichannel and omnichannel approaches and articulate the value of orchestrated, HCP-centered journeys for Medical Affairs

Register

Speakers:

Moderator:
Michael Linde, PhD
Chief Scientific Officer
Woven Health Collective

Speaker:
Stephen Cofone
Sr. Director, Head of Technology for Medical Affairs
Bristol Myers Squibb

Speaker:
Kyle Patel
Director, GMAF Oncology Medical Excellence & Digital Strategy
Johnson & Johnson Innovative Medicine

Speaker:
Kurt Mueller
Managing Director, Digital Strategy & Delivery
Woven Health

Q2 MAPS Learning & Development Forum
2026-06-11 10:00 - 11:00 (America/New_York)
Be part of the launch of the MAPS Learning & Development Forum on June 11 at 10:00 AM ET.

This inaugural gathering marks the start of a new community for individuals engaged in Medical Affairs learning, training, and capability development; whether you lead programs, support learning, or are seeking guidance from peers. Connect with others who share your passion for development and help shape a collective vision for the future of Medical Affairs L&D, together and globally.

Register Now

Faculty:

Adeola Davis

Senior Director, R&D Learning and Development (Global), Acadia Pharmaceuticals Inc.

Faculty:

Mary Winkels

Director, Global field Medical Excellence, Madrigal Pharaceuticals

The Future of Field Medical: How AI is Reshaping MSL Workflows and HCP Engagement
2026-06-12 10:00 - 11:00 (America/New_York)
Medical Science Liaisons and field medical teams stand at the inflection point of a profound transformation. AI is fundamentally changing how MSLs prepare for engagements, capture insights, synthesize scientific information, and demonstrate impact. This webinar brings together experienced medical professionals to explore how AI applications are shifting daily workflows, enhancing HCP relationships, and redefining what excellence looks like in field medical practice.

Field medical teams are experiencing their most significant transformation in decades. Join industry leaders for an honest conversation about how AI is changing everything from daily MSL workflows to strategic medical insights—and what it means for

the future of HCP engagement.

Learning Objectives

Specific ways AI is already changing MSL daily workflows and engagement models

How leading organizations are leveraging AI to elevate field medical impact

Practical considerations for implementing AI in their own Medical Affairs organizations

The evolving skill set required for MSLs in an AI-augmented future

Register

Speakers:

Moderator:

Zeinab Sulaiman

Head of Medical Transformation & Applied AI

Sorcero

Speaker:

Byron Burnette

Executive Director, Oncology Field Medical

Gilead

Speaker:

Patrina Pellett

Co-CEO

MSL Mastery

Speaker:

Sarah Snyder

Co-CEO,

MSL Mastery
