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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T100000
DTEND;TZID=America/New_York:20251029T110000
DTSTAMP:20260419T213549
CREATED:20251007T190915Z
LAST-MODIFIED:20251007T191215Z
UID:57463-1761732000-1761735600@medicalaffairs.org
SUMMARY:Registries 101: A Medical Affairs' Value Primer
DESCRIPTION:Registries are often mentioned but much less frequently implemented. As such\, many Medical Affairs professionals have not had the opportunity to put “hand on” from either a conceptual or technical standpoint. In this 60-minute webinar\, a cross-functional group of experts will present the basics of why\, when and how to make the most of a registry as we look to assess and address care gaps. A range of perspectives from RWE expert to HQ medical director to field medical director will be presented and examples of patient\, product and disease state registries will be considered. \n\n\n\nObjectives: \n\n\n\n1. Describe the value of registry data in evidence generation \n\n\n\n\n\n\n\n2. Gain insight into the purpose\, design and operationalization of registries \n\n\n\n3. Articulate the role of Medical Affairs in the design and conduct of registries \n\n\n\n4. Appreciate the challenges and opportunities when analyzing registry data \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nDiana Morgenstern \n\n\n\nMD\, FACP\, Head\, RWE and Outcomes Research \n\n\n\n Viatris \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAngela Williams \n\n\n\nVP\, Global Head HEOR \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPhD\, Vice President\, Medical Affairs Strategy \n\n\n\nImmunityBio
URL:https://medicalaffairs.org/events/registries-101-a-medical-affairs-value-primer/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T100000
DTEND;TZID=America/New_York:20251030T110000
DTSTAMP:20260419T213549
CREATED:20250904T210107Z
LAST-MODIFIED:20251003T200616Z
UID:57229-1761818400-1761822000@medicalaffairs.org
SUMMARY:Updates to Insights Standards and Guidance: Evolving Best Practices
DESCRIPTION:Join us to review what’s new over the past few years. Topics will include the increasing importance of commercial collaboration\, strategic frameworks\, incorporation of AI\, multi-modal data and impact metrics. Bring your questions! \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nJo Ann Antenor – Sobi \n\n\n\nBrant Jarrett – Mallinckrodt Pharmaceuticals \n\n\n\nTony Page – Within3 \n\n\n\nPete Piliero – MAPS \n\n\n\nPrem Sundivakkam – Pfizer
URL:https://medicalaffairs.org/events/updates-to-insights-standards-and-guidance-evolving-best-practices/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251031T100000
DTEND;TZID=America/New_York:20251031T110000
DTSTAMP:20260419T213549
CREATED:20250822T225747Z
LAST-MODIFIED:20250822T230013Z
UID:57012-1761904800-1761908400@medicalaffairs.org
SUMMARY:Medical Affairs In Early Stage Development? Seriously?
DESCRIPTION:According to the OECD\, the aging population is projected to increase global healthcare spending by many trillions of dollars in the coming decades.\n\n\n\nOnce the notorious killer\, cardiovascular-related mortality has decreased over time—leading to an increase in prevalence of other diseases.\n\n\n\nBrain disorders are expected to triple in cost to $15 trillion by 2030\, and cancer cases are projected to increase by 77% by 2050 (McKinsey\, WHO).\n\n\n\nHealthcare systems aim to drive costs down while increasing both lifespan and health span.\n\n\n\nIt still costs over $2 billion to develop a new therapeutic (Deloitte).\n\n\n\n60% of launched drugs don’t hit sales forecasts\, and of those that miss first-year targets\, only 20% recover (ZS\, Trinity\, IQVIA).\n\n\n\nThe upcoming patent cliff may wipe $180 billion off revenue in 2027/2028 (FT/Evaluate).\n\n\n\nIncreasingly stringent market conditions have become the norm\, with policies such as Most Favored Nation pricing\, drug tariffs\, and EU joint HTA.\n\n\n\n\nPharmaceutical product development is more challenging than every before. Yet\, most organisations do not have Medical Affairs presence in early-stage development.  Why would you?   Most organisations involve Medical Affairs at Phase 3 before pivotal trial read-out.  This is already late if we consider the challenges affecting drug development and chances of launch success.  Involving Medical Affairs early already may increase chances of progressing programmes to filing as well as increasing chances of a successful launch and return on investment.   \n\n\n\nJoin our experts who will be covering the burning platform that is early stage drug development\, listen and ask them questions on their thoughts on the role of Medical Affairs in early-stage drug development. \n\n\n\nLearning Objectives \n\n\n\n\nUnderstand the benefits and opportunities of involving Medical Affairs in early therapeutic development stages.\n\n\n\nLearn how a robust Medical Affairs function can shape development strategy and support launch readiness.\n\n\n\nDefine the ideal role Medical Affairs should play in early product development.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nRakesh Kantaria \n\n\n\nFounder and CEO \n\n\n\nCircuit Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nDr. Samin Saeed \n\n\n\nVP\, Early Medical Pipeline\, Specialty Care \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJan Schadrack \n\n\n\nVP\, TA Head Neuroscience and Rare Disease; Product Development Medical \n\n\n\nRoche \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPaulo Fontoura \n\n\n\nChief Medical Officer \n\n\n\nXaira
URL:https://medicalaffairs.org/events/medical-affairs-in-early-stage-development-seriously/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251107T100000
DTEND;TZID=America/New_York:20251107T110000
DTSTAMP:20260419T213549
CREATED:20251003T204829Z
LAST-MODIFIED:20251003T211645Z
UID:57422-1762509600-1762513200@medicalaffairs.org
SUMMARY:Redefining Evidence Generation: Innovative AI-Enabled Approaches for a New Era of Therapies
DESCRIPTION:Medical Affairs is at the center of a shifting evidence landscape. As newly approved therapies and evolving standards of care bring urgent questions about safety\, effectiveness\, and utilization\, traditional registries and clinical trials too often fall short—delivering answers that are delayed\, incomplete\, or unrepresentative. \n\n\n\nThis webinar will explore how new approaches are transforming evidence generation for registries and studies by leveraging structured and unstructured electronic health records\, creating flexible\, living platforms that adapt as new standards of care and questions emerge. While we will highlight an Alzheimer’s initiative as an example of innovation in a complex and evolving disease area\, the approaches and lessons discussed are broadly applicable across therapeutic areas. \n\n\n\nAttendees will gain perspective on how these methods can support Medical Affairs in building stronger evidence strategies\, driving scientific exchange\, and enabling better communication with payers\, providers\, and regulators. \n\n\n\nLearning Objectives\n\n\n\n\nRecognize why traditional observational methods often fail to meet evolving evidence needs.\n\n\n\nUnderstand how AI and automation can transform real-world evidence generation by improving efficiency\, inclusivity\, and adaptability.\n\n\n\nLearn from an Alzheimer’s initiative as an example of how innovative approaches can build scalable\, living evidence platforms.\n\n\n\nIdentify how Medical Affairs can leverage these approaches to strengthen communication\, support access\, and drive evidence strategies across therapeutic areas.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nTiffany Hadzi \n\n\n\nVP Client Services\,  \n\n\n\nOM1 \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nCarl Marci\, MD \n\n\n\nChief Clinical Officer \n\n\n\nOM1 \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAnn Hartry \n\n\n\nAssociate Vice President\, Value\, Evidence\, & Outcomes\, Neuroscience\, \n\n\n\nLilly
URL:https://medicalaffairs.org/events/redefining-evidence-generation-innovative-ai-enabled-approaches-for-a-new-era-of-therapies/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/North_Dakota/Center:20251113T180000
DTEND;TZID=America/North_Dakota/Center:20251113T190000
DTSTAMP:20260419T213549
CREATED:20251029T202148Z
LAST-MODIFIED:20251029T202955Z
UID:57613-1763056800-1763060400@medicalaffairs.org
SUMMARY:Medical Affairs Career Progression and Development Discussion - Hosted by the MAPS - Houston Chapter
DESCRIPTION:Program Goals: \n\n\n\nHighlight the skills and expertise needed to meet current and future business needs and strengthen capabilities in the Medical Affairs area. As well as enhancing the participants awareness of various pearls\, tools\, and resources available to them and how to obtain \n\n\n\nProgram Objectives: \n\n\n\nDiscuss career pathways and development opportunities to foster a culture of continuous learning and growth within the Medical Affairs sector and MSL field. Provide resources and support for career exploration\, including: \n\n\n\n\nInformational interviews\n\n\n\nCareer counseling\n\n\n\nNetworking opportunities\n\n\n\nInformational Interviews
URL:https://medicalaffairs.org/events/medical-affairs-career-progression-maps-houston-chapter/
CATEGORIES:Chapter Events,Chapter: South Central
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251121T100000
DTEND;TZID=America/New_York:20251121T110000
DTSTAMP:20260419T213549
CREATED:20251003T182108Z
LAST-MODIFIED:20251003T182111Z
UID:57401-1763719200-1763722800@medicalaffairs.org
SUMMARY:Unlocking Externally Sponsored Research Value
DESCRIPTION:As Biopharma and regulators’ appetite for understanding the value of medicines in the real world increases—alongside the desire to be closer to patients and providers—a new lens is being placed on Externally Sponsored Research (ESR) as a key pillar in Evidence Generation (EvGen). The ability to execute EvGen strategies through Company Sponsored Studies (CSS) alone is being stretched\, resulting in many companies looking to more strategic use of ESR\, including with registrational intent and for signal seeking (e.g.\, biomarker exploration). \n\n\n\nLearning Objectives \n\n\n\n\nArticulate the key trends affecting ESR today.\n\n\n\nUnderstand how industry leaders are using ESR to support evidence generation.\n\n\n\nIdentify best-practice techniques for delivery of ESR trials.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nKelli Rock-Walker \n\n\n\nManaging Director\, Medical Affairs  \n\n\n\nSyneos Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKelly Haines \n\n\n\nSenior Director\, Head\, Medical Study Operations  \n\n\n\nRegeneron
URL:https://medicalaffairs.org/events/unlocking-externally-sponsored-research-value/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T100000
DTEND;TZID=America/New_York:20251203T110000
DTSTAMP:20260419T213549
CREATED:20251107T185858Z
LAST-MODIFIED:20251125T215233Z
UID:57783-1764756000-1764759600@medicalaffairs.org
SUMMARY:Leading Medical Affairs Through Transformation: Applying Goleman’s Six Styles with Emotional Intelligence
DESCRIPTION:Ready to lead change with confidence? Part 2 of our 3-part MAPS series turns insight into action. In Part 1\, we unpacked Daniel Goleman’s five elements of Emotional Intelligence (EI). Now we put EI to work. \n\n\n\nUnlock the leadership edge top Medical Affairs teams rely on. In this fast-paced\, interactive 60-minute session\, you’ll see how Goleman’s six leadership styles—powered by EI—deliver real-world results: faster alignment\, stronger collaboration\, and measurable performance. Through practical case studies\, peer exchange\, and guided reflection\, you’ll learn exactly when to flex authoritative vs. democratic\, when affiliative trumps pacesetting\, and how coaching elevates talent during transformation. Walk away with a clear playbook to lead confidently\, influence cross-functional partners\, and build a high-trust\, high-impact culture—starting immediately. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nCo- Moderator: \n\n\n\nMatthew John Rice \n\n\n\nLearning Architect Director\, Center for Scientific Exchange Excellence \n\n\n\nMerck & Co.\, Inc. \n\n\n\n\n\n\n\nCo-Moderator: \n\n\n\nDeborah Braccia\, PhD\, MPA
URL:https://medicalaffairs.org/events/thriving-in-times-of-transformation-part-2-of-3-the-six-leadership-styles/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251205T100000
DTEND;TZID=America/New_York:20251205T110000
DTSTAMP:20260419T213549
CREATED:20251106T225253Z
LAST-MODIFIED:20251106T225258Z
UID:57744-1764928800-1764932400@medicalaffairs.org
SUMMARY:Harnessing AI and Real-World Evidence to Advance Alzheimer’s Screening and Equitable Access
DESCRIPTION:The approval of new Alzheimer’s therapies has reshaped the landscape of diagnosis and care\, driving measurable increases in screening\, biomarker testing\, and provider engagement. Yet despite this progress\, meaningful disparities in access and treatment persist across patient populations. \n\n\n\nIn this educational webinar\, experts will present findings from a recent joint research initiative. The session will explore how AI-driven analysis of real-world data (RWD) can illuminate trends in Alzheimer’s screening\, testing\, and treatment—and critically\, where inequities remain. Given that emerging treatments create opportunities to improve patient care\, this discussion will offer a complementary perspective on how the approval of new therapies drives information-seeking among healthcare professionals (HCPs) and creates opportunities for funding and external education. \n\n\n\nUltimately\, targeted HCP education influences knowledge\, confidence\, and clinical practice—underscoring its vital role in improving equitable outcomes. \n\n\n\nAttendees will gain practical insights into: \n\n\n\n\nThe impact of new therapies on real-world screening and diagnostic practices\n\n\n\nLeveraging AI and RWE to precisely identify and quantify key disparities across race\, gender\, and insurance type\n\n\n\nHow HCP education and training can effectively close knowledge and practice gaps for more equitable care\n\n\n\nActionable approaches for Medical Affairs teams to apply these data-driven insights to their own therapeutic areas\n\n\n\n\nLearning Objectives\n\n\n\n\nAnalyze the real-world impact of new Alzheimer’s therapies on screening and diagnostic practices using AI-driven RWE.\n\n\n\nIdentify and quantify specific disparities in Alzheimer’s access and treatment across key patient demographics (race\, gender\, insurance type).\n\n\n\nEvaluate the role of targeted HCP education in addressing knowledge gaps and promoting equitable patient care.\n\n\n\nDevelop actionable strategies for applying RWE and AI approaches to illuminate inequities within their own therapeutic areas.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nTabby Khan \n\n\n\nSenior Director\, Analytics \n\n\n\nKomodo Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKatie Lucero \n\n\n\nPhD\, Chief Impact Officer \n\n\n\nMedscape \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nRob Adamoski \n\n\n\nVice President\, Medical Affairs \n\n\n\nCorcept
URL:https://medicalaffairs.org/events/harnessing-ai-and-real-world-evidence-to-advance-alzheimers-screening-and-equitable-access/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T100000
DTEND;TZID=America/New_York:20251209T110000
DTSTAMP:20260419T213549
CREATED:20251106T230107Z
LAST-MODIFIED:20251114T004029Z
UID:57750-1765274400-1765278000@medicalaffairs.org
SUMMARY:Beyond the Buzz: Practical AI for Launch Impact
DESCRIPTION:AI is transforming how Medical Affairs teams gather\, interpret\, and act on insights—but many leaders are still asking: What’s hype\, and what’s real in the next 12–18 months? \n\n\n\nIn this session\, we’ll explore how AI is evolving to meet the practical needs of Medical Affairs and what that means for launch readiness\, cross-functional collaboration\, and measurable impact. Building on the latest use cases\, we’ll show how AI can orchestrate insights across functions—enabling teams to anticipate needs\, avoid missteps\, and make confident decisions faster. \n\n\n\nYou’ll leave with actionable strategies to: \n\n\n\n\nUnderstand where AI can deliver immediate value versus longer-term promise.\n\n\n\nGather and integrate data across Medical\, Commercial\, and Field teams to enable real-time clarity and demonstrate clinical impact.\n\n\n\nGenerate insights that directly support launch objectives and market understanding.\n\n\n\nAlign functions earlier in the process to build a unified\, insight-driven approach to strategy.\n\n\n\n\nLearning Objectives\n\n\n\n\nIdentify where AI can deliver immediate value for Medical Affairs teams versus longer-term potential.\n\n\n\nDemonstrate how Medical Affairs can leverage AI to measure and communicate strategic impact across the product lifecycle.\n\n\n\nIdentify practical AI applications that accelerate launch readiness and enable faster\, data-driven decisions.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nGareth Morrell \n\n\n\nHead of Research and Insights \n\n\n\nImpatient Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLance Hill \n\n\n\nCEO \n\n\n\nWithin3 \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nJason Smith \n\n\n\nCTO\, AI & Analytics \n\n\n\nWithin3 \n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nSpeaker: \n\n\n\nPrem Sundivakkam\, PhD\, MBA \n\n\n\nExecutive Lead\, Global Medical Affairs\, Communications and Congress I Internal Medicine\, Antivirals \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/beyond-the-buzz-practical-ai-for-launch-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T120000
DTEND;TZID=America/New_York:20251211T130000
DTSTAMP:20260419T213549
CREATED:20251204T163543Z
LAST-MODIFIED:20251205T170658Z
UID:58222-1765454400-1765458000@medicalaffairs.org
SUMMARY:Benchmark Review: Launch Readiness and Execution
DESCRIPTION:The 2025 Medical Affairs Launch Readiness & Execution Benchmark Report reveals a pivotal moment for Medical Affairs as it rises to co-lead the next generation of product launches. Drawing on insights from 35 senior leaders across 28 global pharma\, biotech\, and medtech organizations\, MAPS’ latest Benchmark Report uncovers how Medical is being brought earlier into planning\, tasked with broader stakeholder engagement\, and relied upon to shape strategy and evidence for increasingly complex therapies. Leaders highlight widening responsibilities—spanning payers\, patients\, and precision-defined populations—while also confronting real barriers like limited digital adoption and cross-functional friction. The report maps out the capability spine Medical teams need to strengthen to thrive under rising expectations\, from launch strategy and evidence generation to field insights and expert engagement. Ultimately\, it provides a blueprint for how Medical can scale its impact and drive launch excellence in an era defined by scientific complexity and rapid innovation. \n\n\n\nJoin us for a special LinkedIn Live session where industry leaders in Medical Affairs and Launch Excellence will break down the report’s findings\, share real-world perspectives\, and challenge the status quo. Don’t miss this chance to hear experts debate what’s coming next—and how Medical teams can prepare to lead. \n\n\n\n\nJoin the Event!\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nTommaso Poggioli \n\n\n\nPartner \n\n\n\nBCG \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nDrew Macgregor \n\n\n\nVice President\, Global Head of External Medical Services \n\n\n\nBayer \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nArron Mungul \n\n\n\nFounder \n\n\n\nApogee Life Sciences Limited \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLiliana Alfaya \n\n\n\nLaunch Excellence Competency Team Lead \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKorinne Jew \n\n\n\nSenior Director\, Enterprise Clinical Research & Medical Science \n\n\n\nMedtronic
URL:https://medicalaffairs.org/events/benchmark-review-launch-readiness-and-execution/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/12/Benchmark-Review-Launch-Readiness-and-Execution.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251211T170000
DTEND;TZID=America/Chicago:20251211T210000
DTSTAMP:20260419T213549
CREATED:20251106T212911Z
LAST-MODIFIED:20251203T205341Z
UID:57737-1765472400-1765486800@medicalaffairs.org
SUMMARY:Medical Affairs Future & Festivities - A Holiday Networking Event
DESCRIPTION:Celebrate the close of another impactful year with fellow Medical Affairs professionals from across the Midwest. Enjoy an evening of conversation\, connection\, and collaboration as we reflect on shared accomplishments\, build new relationships\, and look ahead to the new year. \n\n\n\nEnjoy interactive poster presentations throughout the event highlighting bold ideas and transformative possibilities for Medical Affairs in 2026. This will be a valuable opportunity to exchange insights\, explore forward-thinking concepts\, and connect with peers committed to shaping our future. \n\n\n\nPoster Presentation Topic: Bold ideas and transformative possibilities for Medical Affairs in 2026 \n\n\n\nPoster presentation contributors will deliver brief presentations to introduce innovative and unconventional concepts—utilizing technology\, strategic approaches\, and stakeholder engagement—with the potential to transform the Medical Affairs landscape by 2026. \n\n\n\nVote for the Most Thought-Provoking Poster! The winning poster will be featured in the MAPS eNewsletter and on social media channels in January 2026. \n\n\n\nThis event is free and open to all MAPS Members \n\n\n\nNon-members Registration $50 \n\n\n\n\nRegister\n\n\n\n\n\n\nLocation: \n\n\n\nWhite Deer Run \n\n\n\n250 W Greggs Pkwy \n\n\n\nVernon Hills\, IL 60061 \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHost: \n\n\n\nPrem Sundivakkam  \n\n\n\nExecutive Lead\, Global Medical Affairs\, Communications and Congress \n\n\n\n Pfizer \n\n\n\n\n\n\n\nHost: \n\n\n\nNihar Baxi  \n\n\n\nSenior Director\, Regulatory Affairs \n\n\n\n Emergent BioSolutions
URL:https://medicalaffairs.org/events/medical-affairs-festivities-a-holiday-networking-event/
CATEGORIES:Chapter Events,Chapter: West Coast Corridor
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/11/Midwest-Chapter_Events.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251212T100000
DTEND;TZID=America/New_York:20251212T110000
DTSTAMP:20260419T213549
CREATED:20251003T222049Z
LAST-MODIFIED:20251205T202754Z
UID:57435-1765533600-1765537200@medicalaffairs.org
SUMMARY:Patient-Centric Medical Affairs: From High-Level Strategy to Day-to-Day Impact
DESCRIPTION:Discover how embedding patient engagement from the top down can transform your Medical Affairs strategy—driving genuine patient-centricity\, meaningful impact\, and long-term success. Join us to learn practical insights on integrating the patient voice at every level of decision-making and how this approach can revolutionize YOUR approach to medical strategy. \n\n\n\nJohn Ioannou will present how UCB has integrated the patient perspective into multiple levels of decision making\, facilitating continued meaningful patient engagement throughout the various stages of drug development and launch. Sorcha Ní Dhochartaigh will discuss how early and long-term patient involvement across Medical Affairs projects can compliantly add value and increase the impact of our work. She will be joined by Mark and Karen Verrill\, representatives from Maggie’s charity\, to provide the clinical perspective on what ‘good’ patient engagement looks like. \n\n\n\nSkills and knowledge gained in the webinar will be directly transferrable\, allowing individuals to more effectively develop patient-centric medical strategic plans and communicate their value. \n\n\n\nLearning Objectives: \n\n\n\n\nUnderstand actionable methods for involving the patient voice in Medical Affairs strategy.\n\n\n\nCommunicate the value of patient engagement in high-level Medical Affairs strategy to colleagues and managers.\n\n\n\nImplement practical tips to maximize the meaningfulness and impact of engaging patients in Medical Affairs strategy throughout the product lifecycle.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nAlice Wilcox \n\n\n\nSenior Analyst \n\n\n\nCostello Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJohn Ioannou \n\n\n\nGlobal Medical Head of Immunology Therapeutic Area \n\n\n\nUCB \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nSorcha Ní Dhochartaigh  \n\n\n\nTherapy Area Lead\, GI\,  \n\n\n\nAstraZeneca \n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKaren Verrill \n\n\n\nCentre Head \n\n\n\n Maggie’s Centres
URL:https://medicalaffairs.org/events/patient-centric-medical-affairs-from-high-level-strategy-to-day-to-day-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T100000
DTEND;TZID=America/New_York:20251217T110000
DTSTAMP:20260419T213549
CREATED:20251107T190653Z
LAST-MODIFIED:20251125T214954Z
UID:57786-1765965600-1765969200@medicalaffairs.org
SUMMARY:Leading Medical Affairs Through Transformation: The Five Practices of Exemplary Leadership in Action
DESCRIPTION:Ready to turn change into momentum? Part 3 of our 3-part MAPS leadership series brings Kouzes and Posner’s Five Practices to life for Medical Affairs. Building on Part 1 (Goleman’s Emotional Intelligence) and Part 2 (applying six leadership styles)\, this fast-paced\, interactive 60-minute session shows you exactly how to: \n\n\n\n\nModel the Way: Lead by example under pressure—especially when tight timelines tempt teams to cut corners on standards and integrity.\n\n\n\nInspire a Shared Vision: Align skeptical stakeholders behind bold\, feasible goals by articulating a clear future state\, connecting it to shared priorities\, and outlining practical steps to get there.\n\n\n\nChallenge the Process: Break silos and spark innovation—improving MSL–regulatory flow and learning through small wins.\n\n\n\nEnable Others to Act: Strengthen trust\, collaboration\, and confidence so teams contribute powerfully to high-stakes deliverables.\n\n\n\nEncourage the Heart: Recognize excellence and celebrate wins to sustain performance through demanding cycles.\n\n\n\n\nThrough realistic Medical Affairs scenarios\, peer insights\, and a hands-on simulation\, you’ll leave with concrete practices you can apply immediately to elevate team performance\, accelerate transformation\, and build a resilient\, high-trust culture. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nCo- Moderator: \n\n\n\nMatthew John Rice \n\n\n\nLearning Architect Director\, Center for Scientific Exchange Excellence \n\n\n\nMerck & Co.\, Inc. \n\n\n\n\n\n\n\nCo-Moderator: \n\n\n\nDeborah Braccia\, PhD\, MPA
URL:https://medicalaffairs.org/events/thriving-in-times-of-transformation-part-3-of-3-five-practices-of-exemplary-leadership/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T170000
DTEND;TZID=America/New_York:20251217T210000
DTSTAMP:20260419T213549
CREATED:20251203T173923Z
LAST-MODIFIED:20251203T174131Z
UID:58193-1765990800-1766005200@medicalaffairs.org
SUMMARY:The MAPS Year-End Networking Social
DESCRIPTION:Join us for the MAPS Year-End Networking Social – hosted by the MAPS New England Chapter \n\n\n\nCelebrate the close of another impactful year with fellow Medical Affairs professionals from across New England. Enjoy an evening of conversation\, connection\, and collaboration as we reflect on shared accomplishments\, build new relationships\, and look ahead to the new year. \n\n\n\nComplimentary refreshments will be provided. \n\n\n\nThis event is FREE and open to all MAPS Members \n\n\n\nNon-member may register for a fee of $50 (Registration fees will be applied to your first year of membership if you register as a member after the event). \n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\nHost: \n\n\n\nMary Winkels \n\n\n\nDirector\, Field Medical Excellence \n\n\n\nMadrigal Pharmaceuticals \n\n\n\n\n\n\n\n\n\n\n\nHosts: \n\n\n\nAaron Tarkinson \n\n\n\nSr. Director & Head of Medical Strategy \n\n\n\nBiogen
URL:https://medicalaffairs.org/events/the-maps-year-end-networking-social/
CATEGORIES:Chapter Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260116T100000
DTEND;TZID=America/New_York:20260116T110000
DTSTAMP:20260419T213549
CREATED:20251107T185212Z
LAST-MODIFIED:20260108T170226Z
UID:57776-1768557600-1768561200@medicalaffairs.org
SUMMARY:Expanding Your Medical Affairs Impact: Strategic Engagement Beyond the Prescribing Physician
DESCRIPTION:In today’s complex healthcare landscape\, patient outcomes depend on a diverse network of stakeholders far beyond the prescribing physician. Join us as we explore why traditional Medical Affairs engagement models need to evolve and examine strategies for building meaningful relationships with nurses\, pharmacists\, patients\, advocacy groups\, and other influential voices in healthcare delivery. \n\n\n\nWhether you’re considering broadening your current engagement strategy or looking to understand the evolving Medical Affairs landscape\, this session will provide valuable insights and practical guidance for multi-stakeholder engagement. \n\n\n\nLearning Objectives\n\n\n\n\nRecognize key non-prescribing stakeholder groups that influence patient outcomes in modern healthcare delivery.\n\n\n\nGain insights on why traditional Medical Affairs engagement models need to evolve to address today’s complex healthcare landscape.\n\n\n\nDetermine successful strategies and practical approaches for engaging diverse healthcare stakeholders based on real-world industry experiences.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nHelen Langan \n\n\n\nEVP\, Medical Affairs Strategy and Transformation \n\n\n\nOmnicom Health Medical Communications \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLucy Turner \n\n\n\nMedical Lead\, GI Cancers and Emerging Portfolio\, Europe and Canada \n\n\n\nAstraZeneca \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nGurinder S. Sidhu \n\n\n\nU.S. Antiviral Medical Lead\, Senior Director \n\n\n\nPfizer \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAlex Schepart\, PharmD\, MBA \n\n\n\nSenior Director\, Medical Affairs \n\n\n\nShionogi Inc.
URL:https://medicalaffairs.org/events/expanding-your-medical-affairs-impact-strategic-engagement-beyond-the-prescribing-physician/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260122T150000
DTEND;TZID=America/New_York:20260122T160000
DTSTAMP:20260419T213549
CREATED:20251212T211110Z
LAST-MODIFIED:20251219T201314Z
UID:58405-1769094000-1769097600@medicalaffairs.org
SUMMARY:AI As Your Working Partner in Medical Affairs: Rapid Fire Round
DESCRIPTION:
URL:https://medicalaffairs.org/events/ai-as-your-working-partner-in-medical-affairs-rapid-fire-round/
CATEGORIES:Chapter Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260130T103000
DTEND;TZID=America/New_York:20260130T113000
DTSTAMP:20260419T213549
CREATED:20251107T172712Z
LAST-MODIFIED:20251107T172951Z
UID:57764-1769769000-1769772600@medicalaffairs.org
SUMMARY:Creativity In Medical Affairs: Proven Principles And Practical Tools
DESCRIPTION:This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives. \n\n\n\nSpecifically\, it examines the five principles of Design Thinking—empathy\, problem framing\, ideation\, prototyping\, and testing—and how these can be applied to evidence generation\, HCP education\, treatment pathway optimization\, and KOL engagement. \n\n\n\nParticipants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams. \n\n\n\nLearning Objectives\n\n\n\n\nApply Design Thinking principles across all Medical Affairs workstreams.\n\n\n\nUnderstand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.\n\n\n\nUse practical creativity tools to deliver innovative solutions to Medical Affairs challenges.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nStephen Kagan \n\n\n\nMedical Affairs Professional\, Professional Development Lead \n\n\n\nMAPS \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSteve Martino \n\n\n\nManaging Partner \n\n\n\nM Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJohn Surie \n\n\n\nManaging Partner \n\n\n\nM Health \n\n\n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nSimon Morris \n\n\n\nSenior Consultant \n\n\n\nM Health
URL:https://medicalaffairs.org/events/creativity-in-medical-affairs-proven-principles-and-practical-tools/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260206T100000
DTEND;TZID=America/New_York:20260206T110000
DTSTAMP:20260419T213549
CREATED:20251107T163311Z
LAST-MODIFIED:20251107T163427Z
UID:57756-1770372000-1770375600@medicalaffairs.org
SUMMARY:Small Team – Big Footprint: Building Global Medical Affairs With Lean Resources
DESCRIPTION:Due to regulatory uncertainty\, difficult patient recruitment\, and growing costs\, U.S. biotech companies are increasingly looking to Europe to conduct clinical trials and build Medical Affairs functions to prepare for launch. \n\n\n\nBut how do Medical Affairs departments scale internationally\, maintain compliance\, and deliver value while managing headcount and resource limitations? \n\n\n\nIn this session\, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency\, maintaining quality\, and driving meaningful global impact. \n\n\n\nLearning Objectives\n\n\n\n\nIdentify common challenges faced when establishing or expanding Medical Affairs organizations globally with limited resources.\n\n\n\nExplore the business case for building vs. outsourcing and describe the upskilling needed to achieve impact.\n\n\n\nApply practical strategies for maintaining oversight\, quality\, responsiveness\, and compliance in lean Medical Affairs structures.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nDenise Chambley \n\n\n\nPresident\, Medical \n\n\n\nAmplity \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPam Bacon \n\n\n\nHead of Medical Affairs\, Europe \n\n\n\nSpringworks Therapeutics \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nBrendan Lowe \n\n\n\nHuman Resources Leader \n\n\n\nCrinetics
URL:https://medicalaffairs.org/events/small-team-big-footprint-building-global-medical-affairs-with-lean-resources/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260227T100000
DTEND;TZID=America/New_York:20260227T110000
DTSTAMP:20260419T213549
CREATED:20251218T165129Z
LAST-MODIFIED:20260211T173150Z
UID:58453-1772186400-1772190000@medicalaffairs.org
SUMMARY:Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy\, Engagement\, and Impact
DESCRIPTION:Medical Affairs is a strategic function that is rapidly expanding its influence on organizational strategy. By integrating scientific expertise\, real-world evidence\, medical insights\, and advanced analytics\, Medical Affairs teams are increasingly positioned to inform decisions that shape clinical\, commercial\, and enterprise-wide priorities. \n\n\n\nThe growing availability of diverse data sources—including claims\, electronic health records\, and other real-world datasets—provides Medical Affairs with deeper insight into patient needs and care gaps than ever before. As AI and analytics mature\, leading organizations are incorporating these capabilities into Medical Affairs workflows to elevate scientific engagement\, enhance evidence generation\, and demonstrate real-world value. \n\n\n\nThis session will clarify how AI and analytics can be applied in practice\, highlight real examples of high-impact applications\, and outline the capabilities Medical Affairs teams need to succeed. Attendees will gain a practical view of how Precision Medical Affairs can be embedded across the product lifecycle and how data-driven approaches can strengthen Medical Affairs’ role in driving broader organizational strategy. \n\n\n\nLearning Objectives\n\n\n\n\nUnderstand how AI and advanced analytics strengthen the strategic role of Medical Affairs by enabling more precise\, insight-driven decisions that inform organizational priorities.\n\n\n\nIdentify practical applications of data-driven tools and diverse evidence sources that enhance scientific engagement\, improve insight generation\, and demonstrate real-world value.\n\n\n\nDescribe how Precision Medical Affairs can be embedded across the product lifecycle in ways that elevate decision-making\, deepen stakeholder engagement\, and support broader organizational strategy.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nLori Klein \n\n\n\nPartner\, Medical & Scientific Affairs Practice Lead \n\n\n\nInizio Ignite\, Putnam \n\n\n\n\n\nSpeaker: \n\n\n\nSonal Bhatia\, MD\, MSc \n\n\n\nFormer CMO\, Pfizer Rare Disease | Physician | Integrative Health & Ayurveda | Medical Affairs Leadership \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNikheel Kolatkar \n\n\n\nVP of US Medical \n\n\n\nGenentech \n\n\n\n\n\nSpeaker: \n\n\n\nCarl de Luca Ph.D. \n\n\n\nDirector of Medical Insights & Analytics\, \n\n\n\nMedical Affairs-Oncology \n\n\n\nRegeneron Pharmaceuticals Inc.
URL:https://medicalaffairs.org/events/precision-medical-affairs-in-action-using-ai-and-analytics-to-elevate-strategy-engagement-and-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/North_Dakota/Center:20260322T000000
DTEND;TZID=America/North_Dakota/Center:20260322T235959
DTSTAMP:20260419T213549
CREATED:20250909T190000Z
LAST-MODIFIED:20251202T221354Z
UID:57258-1774137600-1774223999@medicalaffairs.org
SUMMARY:Field Medical MasterClass: Denver
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in New Orleans on March 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/field-medical-masterclass-denver/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260322T000000
DTEND;TZID=Europe/London:20260322T235959
DTSTAMP:20260419T213549
CREATED:20250909T192500Z
LAST-MODIFIED:20251202T221342Z
UID:57262-1774137600-1774223999@medicalaffairs.org
SUMMARY:Insights MasterClass: Denver
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, CO on May 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/insights-masterclass-denver/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260322T000000
DTEND;TZID=Europe/London:20260322T235959
DTSTAMP:20260419T213549
CREATED:20250909T215642Z
LAST-MODIFIED:20251202T221331Z
UID:57255-1774137600-1774223999@medicalaffairs.org
SUMMARY:Launch Excellence MasterClass: Denver
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, CO on May 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/launch-excellence-masterclass-denver/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260322T000000
DTEND;TZID=America/Denver:20260322T235959
DTSTAMP:20260419T213549
CREATED:20250909T220200Z
LAST-MODIFIED:20251202T221322Z
UID:57254-1774137600-1774223999@medicalaffairs.org
SUMMARY:Leadership MasterClass: Denver
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, Co on March 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/leadership-masterclass-denver/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/USE-Den-Leadership-color.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/North_Dakota/Center:20260322T000000
DTEND;TZID=America/North_Dakota/Center:20260322T235959
DTSTAMP:20260419T213549
CREATED:20250909T220849Z
LAST-MODIFIED:20251202T221311Z
UID:57264-1774137600-1774223999@medicalaffairs.org
SUMMARY:Medical Technology MasterClass: Denver
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in New Orleans on March 23-24\, 2025. More Information Coming Soon.
URL:https://medicalaffairs.org/events/medical-technology-masterclass-denver/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260322T000000
DTEND;TZID=America/Denver:20260325T235959
DTSTAMP:20260419T213549
CREATED:20240731T163302Z
LAST-MODIFIED:20250715T231850Z
UID:48105-1774137600-1774483199@medicalaffairs.org
SUMMARY:MAPS 2026 Americas Meeting: Denver
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us at the Hyatt Regency in Denver on March 22-25\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/denver26/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260409T100000
DTEND;TZID=America/New_York:20260409T110000
DTSTAMP:20260419T213549
CREATED:20260319T144546Z
LAST-MODIFIED:20260319T175732Z
UID:59470-1775728800-1775732400@medicalaffairs.org
SUMMARY:Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process\, Skills\, And Mindset
DESCRIPTION:Join us for this open forum with experts from the MAPS Insights Competency! \n\n\n\n***This forum\, for a change of pace\, will be held online at Riverside.com. \n\n\n\nSession Agenda & Objectives: \n\n\n\n\nThe Execution Gap\n\nObservations on why field insights often have low impact on medical strategy\n\n\n\n\n\nDriving High‑Impact Execution in Medical Insight Campaigns\n\nInsight management process and framework in real life: What works and what doesn’t\n\n\n\nSkills and capabilities to achieve high‑quality insights\n\n\n\nTools and fit‑for‑purpose technology\n\n\n\n\n\nMeasuring Success and Impact of Insight Campaigns\n\nGlobal & local perspectives\, quantitative and qualitative metrics\n\n\n\n\n\nSelf‑Assessment Checklist and Action Plan\n\nHow to excel in Insight campaign execution\n\n\n\n\n\nQ&A and Learning Experience Survey\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nSian Carr – Global Head of Medical Training and Capabilities\, Ipsen \n\n\n\nMariia Chernikova – Global Insights and Analytics Senior Manager\, Ipsen \n\n\n\nBrant Jarrett – Executive Director Medical Affairs \n\n\n\nEnric Sabata Junyent – Customer Facing Insights & Sol. Lead\, Boehringer Ingelheim \n\n\n\nTony Page – SVP\, Insights\, Within3
URL:https://medicalaffairs.org/events/driving-high-impact-execution-in-medical-insight-campaigns-optimizing-process-skills-and-mindset/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260417T100000
DTEND;TZID=America/New_York:20260417T110000
DTSTAMP:20260419T213549
CREATED:20260320T203546Z
LAST-MODIFIED:20260403T032254Z
UID:59518-1776420000-1776423600@medicalaffairs.org
SUMMARY:Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
DESCRIPTION:In today’s crowded scientific landscape\, Medical Science Liaisons (MSLs) are uniquely positioned to transform routine HCP engagements into personalized\, insight-driven learning journeys. This webinar will explore how to strategically design and implement MSL-led content pathways anchored in a scientific narrative\, seamlessly integrating them into a broader omnichannel strategy. \n\n\n\nThrough real-world examples and interactive discussion\, attendees will learn how to identify educational gaps\, capture HCP preferences\, and feed actionable insights into content development — ultimately improving the impact\, relevance\, and reach of Medical Affairs activities. Whether you’re refining your MSL engagement model or building one from the ground up\, this session will provide the tools and frameworks to make every interaction count. \n\n\n\nLearning Objectives\n\n\n\n\nDiscuss how MSL–HCP learning journeys can be personalized by using the scientific narrative as a foundation.\n\n\n\nIdentify and overcome common obstacles to implementing a scientific-narrative-driven engagement model within an omnichannel context.\n\n\n\nApply strategies for capturing and using HCP preferences\, educational alignment\, and content effectiveness to inform future engagements and broader Medical Affairs initiatives.\n\n\n\nIntegrate MSL-led insights into a larger omnichannel ecosystem to enhance the relevance\, timeliness\, and impact of content delivery.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nTim Becker \n\n\n\nExecutive Vice President\, Creative Scientific Solutions\,  \n\n\n\nLumanity \n\n\n\n \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAimee Zold \n\n\n\nMedical Science Liaison\, Neuroscience Medical Affairs\, \n\n\n\nJohnson & Johnson Innovative Medicine \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKristin Doherty \n\n\n\nSenior Medical Science Liaison\, Schizophrenia Medical Affairs \n\n\n\nJohnson & Johnson Innovative Medicin
URL:https://medicalaffairs.org/events/optimizing-content-for-msl-led-learning-journeys-an-omnichannel-perspective/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=Asia/Tokyo:20260420T000000
DTEND;TZID=Asia/Tokyo:20260421T235959
DTSTAMP:20260419T213549
CREATED:20251126T172103Z
LAST-MODIFIED:20251126T172105Z
UID:58136-1776643200-1776815999@medicalaffairs.org
SUMMARY:MAPS 2026 Japan Medical Affairs Summit
DESCRIPTION:Save the date!!
URL:https://medicalaffairs.org/events/maps-2026-japan-medical-affairs-summit/
CATEGORIES:Conferences
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260508T100000
DTEND;TZID=America/New_York:20260508T110000
DTSTAMP:20260419T213549
CREATED:20260320T202209Z
LAST-MODIFIED:20260330T140604Z
UID:59509-1778234400-1778238000@medicalaffairs.org
SUMMARY:From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
DESCRIPTION:For decades\, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional\, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias\, habit\, system structure\, time pressure\, and trust all influence how scientific information is interpreted and whether it is acted upon. \n\n\n\nTo increase real-world impact\, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept\, this approach operationalizes it across functions\, including field medical engagement\, scientific content development\, and CX strategy. \n\n\n\nParticipants will learn how to: \n\n\n\n\nDiagnose behavioral barriers influencing clinical decisions\n\n\n\nDesign scientific communications aligned with real-world cognitive dynamics\n\n\n\nApply behavioral principles to external engagement strategy\n\n\n\nMeasure impact based on clinical decision-making rather than activity metrics\n\n\n\n\nIn this one-hour virtual session\, Medical Affairs professionals will gain a repeatable\, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nJanardhan Sampath \n\n\n\nGlobal Scientific Director\, Oncology \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nGeorgine Donovan  \n\n\n\nSVP\, Management Supervisor \n\n\n\nHavas Health Network \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSonika Garcia \n\n\n\nVP\, Medical Anthrophology & Social Science Strategy \n\n\n\nHavas Health Network
URL:https://medicalaffairs.org/events/from-content-to-catalyst-operationalizing-behavioral-science-in-medical-affairs/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T160000
DTEND;TZID=America/New_York:20260512T180000
DTSTAMP:20260419T213549
CREATED:20260414T174755Z
LAST-MODIFIED:20260414T181434Z
UID:59737-1778601600-1778608800@medicalaffairs.org
SUMMARY:MAPS AMERICAS Meeting Recap -Hosted by MAPS Tri-State Chapter
DESCRIPTION:Missed MAPS Americas Annual Meeting? Missed Attending All the Sessions You Wanted To? This Meeting Is for You! \n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nAgenda:\n\n\n\nWelcome & Introduction (10 minutes) \n\n\n\n\n • Introducing MAPS and Opportunities\n\n •  Speaker: Xio Curry\n\n\n\n\n\n\n2. Sponsor Presentation (5 minutes) \n\n\n\n\n •  Sponsor-led session (P360 or Other)\n\n\n\n\n3. Featured Presentations (30 minutes total – 10 minutes each session) \n\n\n\n\n •  Exploring the Gray Areas of Medical Communications (10 minutes)\n\n •  Speaker: Adelle Berezinsky\, Executive Director\, Eisai Inc.\n\n\n\n\n\n •  Turning Strategy into Impact (10 minutes)\n\n •  Speaker: Sally Alexandroff\, Cardiovascular\, Johnson & Johnson\n\n\n\n\n\n •  The Role of Executive Presence in Scientific Storytelling (10 minutes)\n\n •  Speaker: Sissy Easo-Joseph\, Director\, GSK\n\n\n\n\n\n\n4. Panel Discussion (20 minutes) \n\n\n\n\n •  Interactive discussion with speakers\n\n •  Moderator: Renu Juneja\n\n\n\n •  Panel: Adelle Berezinsky\, Sally Alexandroff\, Sissy Easo-Joseph\n\n\n\n\n\n •  Audience Q&A\n\n\n\n\nLocation: \n\n\n\nBridgewater Marriott Hotel \n\n\n\n700 Commons Way \n\n\n\nBridgewater\, New Jersey
URL:https://medicalaffairs.org/events/maps-americas-annual-meeting-denver-recap/
CATEGORIES:Chapter Events
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