Omnichannel insights - Driving engagement strategy
2024-12-05 10:00 - 11:00 (America/New_York)
Objectives:

Join us for a webinar that connects traditional medical insights with the innovative world of omnichannel strategies. This session is for professionals familiar with traditional medical insights, eager to see how omnichannel approaches and insights can inform medical engagement strategies.

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Speakers:

Brant Jarret

Tony Page

Carole Catapano

Christine Castro

Sanjay Singhvi

Lori Klein

Linkedin Live Benchmark Review: Digital, Advanced Analytics & AI in Medical Affairs
2024-12-05 12:00 - 13:00 (America/New_York)
Join MAPS in exploring the transformative impact of digital tools, advanced analytics, and AI in Medical Affairs. Featuring six expert panelists, this LinkedIn Live will dive into insights from MAPS’ latest benchmark report. We’ll cover real-world examples of digital innovation and strategies for AI implementation.

You’ll be able to attend the virtual event right here, on the LinkedIn event page. Don’t miss it!

Join Us!

Moderator:

Anna Walz

Moderator

Panelist:

Sanjay Gandhi

VP, Global Head Medical Affairs and Medical Strategy

Philips

Panelist:

Stacey Gorski

Head of Medical Excellence, US Oncology

AstraZeneca

Panelist:

Robert Kersting

Global Head, Medical Excellence (Oncology and Infectious Diseases)

BioNTech

Panelist:

Julius Neiser

Managing Director & Partner | Health Tech

BCG

Panelist:

Tommaso Poggioli

Partner

BCG

Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studies
2025-01-10 10:00 - 11:00 (America/New_York)
Join us as we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study. This ambitious initiative aims to enroll 25,000 patients across diverse backgrounds to evaluate the clinical impact of Multi-Cancer Early Detection (MCED) testing. Discover how this study leverages real-world data and advanced prospective data generation technology to advance MCED technology, improve patient outcomes, and reshape the future of cancer care. Learn about the innovative approaches used to assess the effectiveness of MCED tests, the collaboration with leading health systems, and the potential to transform early cancer detection globally.

Learning Objectives:

– Understand the Clinical Impact of MCED Testing: Gain insights into how the Falcon Registry RWE study evaluates Multi-Cancer Early Detection (MCED) testing’s effectiveness across diverse patient populations and its potential to improve early cancer detection and patient outcomes.

– Explore the Use of Real-World Data (RWD) and Advanced Prospective Data Generation: Learn about the innovative methodologies used to leverage real-world data and advanced prospective data collection technologies to support evidence generation in MCED testing.

– Identify Strategies for Regulatory Collaboration: Gain insights into collaborative approaches between OM1 and Exact Sciences to align with regulatory expectations, aiming to advance MCED technology approvals and ensure compliance in global cancer detection initiatives and Real-world data submissions.

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Moderator:

Eric Schrock

Chief Technology Officer and Head of Aspen Solutions

OM1

Panelist:

Vijay Parthasarathy

Vice President of Product Management, Multi-Cancer Early Detection

Exact Sciences

Panelist:

Rich Gliklich

CEO

OM1

Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange
2025-01-17 10:00 - 11:00 (America/New_York)
In recent years, the remit of medical affairs’ education and engagement has extended to include a diverse set of stakeholders, including HCPs, payers, and patients. These stakeholders are looking for trusted information that reflects their needs, lexicon, and background knowledge. As medical affairs leaders, we have both the opportunity and responsibility to provide customer-centric engagement but it can feel overwhelming to do so in a world of limited time, budget, and resources – especially when just starting out.

In this webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to:

· Integrate medical and CX strategy

· Leverage data to fuel audience segmentation and targeting

· Build a scientific customer journey

· Create tailored content using an effective content strategy

· Prioritize and deploy a relevant channel mix

· Optimize your approach through measurement, reporting, and insight generation

This webinar is appropriate for companies along the spectrum of omnichannel maturity. We will discuss how to leverage a crawl-walk-run approach, taking the next best step wherever you are.

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Moderator:

Ilia Antonino

Sr. Director, Head of External Medical Communications

Scholar Rock

Panelist:

Tara Stewart

Managing Director

Havas

Panelist:

Steven Hantke

VP, account Supervisor

Havas

Behavioral Science: The Missing Link in Medical Education
2025-01-22 10:00 - 11:00 (America/New_York)
External medical affairs education has traditionally focused on delivering knowledge to HCPs. However, while foundational, knowledge alone does not always translate to clinical behavior change. The integration of behavioral science insights into the medical education process can be utilized to ultimately support the delivery of patient-focused solutions. This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

Key discussion points will include:

1) Why Behavioral Science Matters in Medical Education: Explore the limitations of knowledge-based education and the importance of driving behavioral change for impactful outcomes.

2) Essential Behavioral Science Concepts for Medical Education:

Identify and discuss key behavioral science principles that can enhance educational effectiveness.

3) Practical Integration of Behavioral Science into Medical Education: Provide strategies for incorporating behavioral science into educational activities, including real-world examples and practical guidance on how to address common challenges.

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Moderator:

Riaz Baxamusa

Independent Medical Education Lead, USA

Astellas

Panelist:

Fernando Martin

Head, Global Medical Education

Astellas

Panelist:

Melissa Rondeau

Sr. EVP, Head of Medical Affairs

Havas Health

Panelist:

Lisa Mattle

Head, Behavioral Science Consortium

Astellas

Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow
2025-01-24 10:00 - 11:00 (America/New_York)
Understanding the impact of Medical Affairs efforts is more important than ever. We are at a critical moment in our industry, in which the imperative to demonstrate how our tactics and activities ladder up to true impact for HCPs and patients has never been greater. Yet, defining and evaluating impact in the setting of Medical Affairs remains uniquely challenging. Join us as we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.

Learning Objectives:

Define the principles of impact in Medical Affairs and consider the role of metrics and KPIs in impact assessment.

Explore approaches to impact in different settings: the industry (biotech to big pharma), disease states (rare to more prevalent), and therapeutic technologies (e.g., gene therapy and wearables).

Generate insights on the practical adoption of impact in Medical Affairs’ strategic and tactical approaches.

Consider the importance and role of Medical Affairs as a key driver of impact and its role within the cross-functional team.

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Moderator:

Ailsa Stewart

Executive Director, Medical Affairs

HCG

Speaker:

Bryan Sepulveda

Senior Director, Global Medical Affairs Lead

Sirtex

Speaker:

Veena Narayan

Medical Director

Ionis Pharmaceuticals, Inc.

Speaker:

Ian Winburn

Chief Medical Affairs Officer – Specialty Care

Pfizer

PXM & the Evolution of Digital Patient Engagement
2025-01-29 10:00 - 11:00 (America/New_York)
Interview of and discussion with Joerg Corsten from Roche Pharma, on the status of Patient Experience Management (PXM) in the industry, and how Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

Learning Objectives:

The objective of the course is not only to update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. But also to benefit from real-life experiences inside a big pharma company – including with leading a self-organized enterprise-level team.

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Moderator:

Christian Velten

Strategic Lead Digital Customer Experiences

Roche

Speaker:

Joerg Corsten

Senior Digital Innovation and Transformation Director

Roche

Leveraging AI for Insights Management and Analysis in Medical Affairs
2025-01-31 10:00 - 11:00 (America/New_York)
Objectives:

Join TikaMobile for an insightful webinar on harnessing the power of Artificial Intelligence to revolutionize Insights Management and Analysis in Medical Affairs. Led by industry expert and the CEO of TikaMobile, Manish Sharma, this session will explore innovative frameworks for tracking Medical Affairs objectives, organizing insights, and implementing Generative AI for advanced analysis.Learn how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations. Whether you’re new to AI or looking to scale your existing efforts, this webinar will provide valuable strategies for leveraging AI to enhance productivity and drive life sciences value.

Learning Objectives:

– Implement a framework for tracking Medical Affairs objectives and organizing insights using AI-driven approaches.

– Understand the application of Generative AI engines for comprehensive insights analysis and its impact on decision-making in Medical Affairs.

– Develop strategies for streamlining KOL engagement and measuring impact using AI and machine learning technologies.

– Identify key steps in creating an AI roadmap for Medical Affairs, from planning and experimentation to scaling and business transformation.

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Moderator:

Dwight Holcomb

CEO

HC Development

Speaker:

Manish Sharma

CEO

TikaMobile

Speaker

Mia Shibly

Sr. Business Development

TikaMobile

Speaker:

Hannah Baker

Operations Excellence Lead, Tissue Technologies Medical Affairs

Integra Lifesciences

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
2025-02-14 10:00 - 11:00 (America/New_York)
Medical Affairs has recently been challenged to earn and justify its position as the “third pillar” of the industry, a strategic partner that joins Commercial and R&D as critical decision-makers. To rise to this challenge—and to usher in a new era of Medical Affairs that defines value as impact at scale—it is essential that Medical Affairs demonstrate that said impact supports both business goals and societal needs.

Welcome initiatives have been undertaken to address this need. Join Danie du Plessis, Troels Sørensen, and Michael Shaw as they discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

Learning Objectives

– Implement Tangible Strategies: Explore actionable approaches and tactics to transform your organization’s Medical impact measurement process.

– Appreciate the Need for a Paradigm Shift: Understand the evolving requirements for Medical Affairs to capture and communicate impact effectively.

– Recognize Challenges in Medical Impact Measurement: Identify common barriers associated with measuring Medical impact.

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Moderator:

Danie du Plessis

Executive VP Pharmaceutical Operations

Kyowa Kirin, Inc.

Panelist:

Troels Sørensen

Global Head Clinical Practice

Boehringer Ingelheim

Panelist:

Michael Shaw

Principal, Global Head – Compliance, Privacy & Risk

ZS Associates

Realizing the Potential of Insights Starts with a Focus on Strategy
2025-02-20 10:00 - 11:00 (America/New_York)
Objectives:

– Understand the Insights strategic framework and how insights link to strategy

– Learn how to build a strategy for insights and the essential components

– Be able to fill out a template with objectives, knowledge gaps, stakeholders, modalities and metrics

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Speakers:

Brant Jarret

Tony Page

Lucie Williams

Melissa Santiago

Morgan Bowling

Leveraging Digital Capabilities to Enhance Customer Engagement and Scientific Communication
2025-02-27 17:00 - 19:30 (America/Vancouver)
Key Conversation Objectives:

Future considerations

Importance of Customer Engagement of Scientific Communication through a digital strategy

Examples of current Digital solutions used in Scientific Communication

Challenges and Opportunities in streamlining and expanding solutions more broadly (i.e. how are we enhancing engagement)

Keep in touch on the Chapter LinkedIn page!

THANK YOU TO OUR SPONSOR:

TICKET COST:

Members Only – FreeNon-member – $50

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Venue:

Foundry & Lux151 Oyster Point Blvd,South San Francisco, California 94080

CO-FACILITATORS

Dannis Chang

Senior Director, Global Scientific Communications and Publications,Bicycle Therapeutics

Sam Chung

Associate Director, Global Medical Information, Gilead Sciences, Inc.

PANELISTS

Mitch Nagao

Senior Vice President, Medical Affairs, Soleno Therapeutics

Melanie Jardim

Vice President, Strategic Services, Amplify

Andrea Lacasia

Senior Director, Global Medical Information and Communications, Ultragenyx

Generative AI Application in MLR: Outcomes and Learnings
2025-02-28 10:00 - 11:00 (America/New_York)
Over the past year, Generative AI (GenAI) has demonstrated its potential to transform the content creation process, spanning from simple documents to high-end videos. One potential use case that remains unexplored is the medical and regulatory review of content. GenAI can perform various checks, such as data fact validation against approved materials, label and industry guideline checks, image-based checks (including graphs and figures), and augment human decision-making.

Indegene conducted a pilot with an innovative specialty pharma to explore the possibilities of GenAI in medical review. This webinar will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.

In this webinar, attendees will:

View a demo on the use of GenAI in data fact validation.

Learn key lessons in implementing GenAI-based medical and regulatory checks.

Explore how to address potential gaps and identify opportunities to scale.

Learning Objectives:

Understand the role of Generative AI in streamlining medical content reviews.

Identify challenges and solutions in implementing AI-driven validation processes.

Develop strategies for scaling AI capabilities in medical and regulatory checks.

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Speaker:

Sameer Lal

SVP

Indegene

Speaker:

Olivia Kager

DACH Cluster Medical Lead

Kyowa Kirin

Speaker:

Adithya Ramesh

Strategic Initiatives – GenAI

Indegene

MAPS Iberia Chapter Meeting - Medical Affairs: Shaping Clinical and Commercial Success
2025-03-06 18:00 - 21:00 (Europe/Paris)
This panel discussion will explore the evolving role of Medical Affairs as a strategic partner within the pharmaceutical industry, focusing on its ability to drive cross-functional collaboration. Topics will include how Medical Affairs integrates with R&D, commercial, regulatory, and market access teams to align objectives, enhance decision-making, and deliver impactful results. Panelists will discuss innovative strategies and challenges in fostering collaboration.

Keep in touch on the Chapter LinkedIn page!

Members Only – Free

Register

Location: Madrid, Spain

Venue:

Fundación Española para la Ciencia y la Tecnología (FECYT) Edificio MUNCYT –

Pintor Murillo 15 – 28100 Alcobendas (Madrid)

Agenda:

18:00 – 18:30 – Doors Open, Networking Arrival

18:30 – 19:30 – Panel Discussion

19:30 – 20:00 – Q&A

20:00 – 21:00 – Networking Cocktail Reception

Chapter Host:

Susana Gómez-Lus Centelles

Medical & Market Access Director

Lundbeck Iberia

Speaker:

Tamas Koncz

Pfizer Accord CMO & MAPS EMEA President

Chapter Host:

Ricardo Melo

Medical Development Senior Manager Cardio-Renal

Amgen

Speaker:

Pablo Viguera

Medical Director

Regeneron Spain

Speaker:

Beatriz Faro Morales

Executive Consultant/Former, President

Pfizer

Speaker:

Arantxa Sancho

Medical Director

Farmaindustria

Speaker:

Claudio Hegenberger

VP, Internal Mediine Internation Lead

Pfizer

Effectively Introducing New Medical Affairs Capability in the Age of Transformation
2025-03-11 10:00 - 11:00 (America/New_York)
We all know that our industry, and our Medical function across it, is in a state of major flux at this time. Between companies in the midst of business transformations, to compiling new technological capability, and beyond, the maxim “the only constant is change” is highly pertinent today. But how can leaders in Medical Affairs today more effectively introduce new capability and maintain their teams’ attention, unlocking the true value of their investment and avoiding the dreaded scenario where almost nobody makes use of a new tool that took a lot of time and money to introduce?

Inizio Medical and Medical Operations Leaders from Spark Therapeutics will share insights and practical guidance for Medical Affairs leaders seeking to optimize how they transform and offer strategies to associates on how to optimize their capability in adapting to the change we all face today.

Learning Objectives

Understand Change Management in Medical Affairs: Explore methods to introduce new capabilities effectively in a fast-evolving industry.

Optimize Team Engagement: Learn strategies for maintaining focus and unlocking the full potential of investments.

Adapt to Transformation: Discover practical approaches to navigate the complexities of today’s business transformations and technological advancements.

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Moderator:

Kelly Malloy

SVP, Customer Engagement, Augmented & Artificial Intelligence

Inizio Medical

Speaker:

Michael Kahn

Senior Director, Medical Affairs Operations Leader

Spark Therapeutics

Speaker:

David Woods

VP, Portfolio Lead, Medical Analytics and Insights

Inizio Medical

MAPS 2025 Americas Meeting: New Orleans
2025-03-23 00:00 - 2025-03-26 23:59 (America/Chicago)
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Save the date!! Join us in New Orleans, Louisiana on March 23-26, 2025. More Information Coming Soon.

Impact in Action: Driving Health Equity Through Medical Affairs Excellence With Conscious Inclusion
2025-04-04 10:00 - 11:00 (America/New_York)
Health disparities pose a critical challenge, particularly for underrepresented populations. Medical Affairs is uniquely positioned to bridge the gap between scientific innovation and patient needs by leveraging expertise and real-world evidence to address systemic barriers driving health inequities.

This webinar explores the vital role of Medical Affairs and healthcare professionals in advancing health equity through consciously inclusive strategies. Topics include promoting equitable clinical trial access, enhancing diverse representation in research, and improving healthcare delivery systems. Evidence-based best practices will be shared, offering insights into increasing trial diversity, aligning organizational objectives with equity goals, and advocating for policy reforms that prioritize underserved populations.

Attendees will gain actionable insights, including case studies of successful initiatives, highlighting meaningful engagement with diverse communities. The session will emphasize how inclusive practices can strengthen stakeholder relationships, improve communication strategies, and enhance the impact of scientific and strategic outputs. These efforts aim to empower participants to address diverse patient needs, drive innovation, and create lasting organizational and societal value.

This webinar is essential for those committed to leveraging science to transform healthcare through equitable and inclusive approaches, ensuring better outcomes for all.

Learning Objectives:

Promote equitable clinical trial access and enhance diverse representation in research.

Align organizational objectives with health equity goals and advocate for policy reforms.

Implement inclusive practices to improve stakeholder relationships and communication strategies.

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Speaker:

Naseem Ahmed

Global Director, Diversity, Equity, and Inclusion

Inizio Medical

Speaker:

Matt Wadyka

President, US Medical Affairs

Inizio Medical

Speaker:

Laëtitia Bouérat Duvold

Senior Director, Head of Global Medical Affairs Excellence

Lundbeck

Speaker:

Ronaldo Enoch, MS

Director, Health of Diversity & Inclusion in Clinical Trials

Kite Pharma

A Holistic View of Medical Affairs: Exploring the Critical Dimensions, Roles, and Sub-functions
2025-04-10 16:30 - 19:00 (America/North_Dakota/Center)
Medical Affairs serves as the bridge between science, strategy, and clinical practice, playing an essential role in the success of pharmaceutical and medical device companies. This panel discussion will provide a holistic exploration of Medical Affairs, delving into its critical dimensions, diverse roles, and interconnected sub-functions. Experts will discuss how Medical Affairs teams drive innovation, foster cross-functional collaboration, and enhance patient outcomes by bridging gaps between R&D, marketing, and healthcare stakeholders.

Panel Objectives

Define Key Functions: Explore the core responsibilities and sub-functions of Medical Affairs and how they support organizational goals in pharmaceutical and medical device companies.

Highlight Strategic Value: Demonstrate the strategic importance of Medical Affairs in driving innovation, ensuring compliance, and aligning with healthcare provider and patient needs.

Promote Best Practices: Share insights and practical strategies to optimize the impact of Medical Affairs teams in a dynamic and competitive healthcare environment.

The event doors open at 4:30 PM, please arrive on-time to check in and pick up your name badge (you will need your badge to enter the event).

Location:

Pinstripes

3300 Kirby Drive,

Houston, TX 77098

Agenda:

4:30 PM: Doors Open/Networking and Cocktails

5:00 – 6:00: Panel Discussion

6:00 – 7:00: Networking Cocktail Reception

This event is free for all MAPS members and $50 USD for non-members.

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Host and Panelist:

Robin Winter-Sperry

MAPS Americas Region President

Host and Panelist:

Denise Clark

Regional Medical Director

Amgen

Host and Panelist:

Tonya West

National MSL Director

AbbVie

Maximizing the Value of Medical Insights
2025-04-15 10:00 - 11:00 (America/New_York)
Objectives:

– Define types of medical insight metrics that are of value to the organization

– Create a communication plan for the right people at the right time, demonstrating the value of medical insights

– Identify some ways to make your medical insights process sustainable

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Speakers:

Jessica Hargrove

Brant Jarret

Lori Klein

Melissa Santiago

MAPS 2025 Japan Medical Affairs Summit
2025-04-16 00:00 - 2025-04-17 23:59 (Asia/Tokyo)
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Launch Excellence MasterClass: London
2025-05-12 00:00 - 2025-05-13 23:59 (Europe/London)
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Save the date! Join us in London on May 12-13, 2025. More Information Coming Soon.

Leadership MasterClass: London
2025-05-12 00:00 - 2025-05-13 23:59 (Europe/London)

MAPS 2025 EMEA Meeting: London
2025-05-12 00:00 - 2025-05-14 23:59 (Europe/London)
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Save the date!! Join us in London on May 12-14, 2025. More Information Coming Soon.

Harnessing Data Analytics to Advance Medical Affairs Excellence
2025-05-16 10:00 - 11:00 (America/New_York)
In today’s rapidly evolving healthcare landscape, claims data analytics serves as a vital, transformative tool for Medical Affairs professionals. By unlocking insights from real-world patient journeys and healthcare utilization, claims data enables Medical Affairs teams to make data-driven decisions that enhance strategic initiatives, inform evidence generation, and drive value-based outcomes.

The integration of artificial intelligence (AI) further amplifies these capabilities, allowing for more sophisticated data analysis, predictive modeling, and identification of emerging trends. This webinar will explore how claims data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field.

Attendees will gain insights into use cases such as optimizing stakeholder engagement, identifying unmet clinical needs, closing care gaps, supporting evidence-based messaging, and measuring real-world impact. Through case study examples and interactive discussions, this webinar aims to equip participants with practical knowledge and tools to leverage claims data for advancing industry standards and shaping the future of Medical Affairs.

Learning Objectives:

– Identify strategies for incorporating real-world evidence to inform Medical Affairs initiatives.

– Understand the role of claims data analytics in Medical Affairs decision-making.

– Learn how AI enhances predictive modeling and trend identification in healthcare analytics.

– Explore case studies showcasing the impact of claims data in optimizing stakeholder engagement and improving patient outcomes.

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Moderator & Speakers:

Lori Klein, PharmD

Partner, Medical & Scientific Affairs Practice Lead

Putnam

Speaker:

Nikheel Kolatkar, MD, MPH

VP, US Medical

Genentech

Speaker:

Sonal Bhatia

Former Chief Medical Officer

Speakers:

Jo Ann Saitta

Partner, Global Data Strategy, Analytics and AI Practice Lead

Putnam

Mastering Cross-Functional Collaboration for Launch Success
2025-05-21 10:00 - 11:00 (America/New_York)
Life science companies, particularly pharma are notoriously siloed organizations. However, the importance of diverse input and exchange across functions, strategic alignment and holistic implementation of key activities, such as stakeholder engagement, highlight the need for effective cross-functional collaboration. While its scientific expertise, healthcare system knowledge and leadership of critical pre-launch make Medical Affairs a central player in the brand team, it is the ability to collaborate that is most highly valued. In a recent survey of nine general managers and nine business unit directors, cross-functional collaboration was rated the most highly valued competency for Medical Affairs. Along with the next most highly rated value drivers of scientific acumen, engagement excellence, understanding the current issues impacting HCPs and the patient journey, these results strengthen the perception of Medical Affairs as therapeutic experts and organizational leaders. So what does effective collaboration look like for Medical Affairs? And what are best practices? This webinar will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.

Learning Objectives:

Objective 1: Recognize the importance of effective collaboration by Medical Affairs in launch preparation

Objective 2: Understand what other functions value in their collaboration with Medical Affairs

Objective 3: Know the secrets to effective collaboration to maximize organizational value for launch success

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Moderator:

David Kelaher

Senior Director, Medical Affairs

IQVIA

Speaker:

Shannon Faught

Chief Commercial Officer

Alora Pharmaceuticals

Speaker:

Chris Boulton

Vice President, Global Marketing Therapy Area Head – Obesity

Amgen

Speaker:

Katie Pascoe

Global Compound Market Access Lead at Janssen – Oncology

Johnson & Johnson

Speaker:

Rupert Vessey

Chief Scientist

Flagship Pioneering

Speaker:

Josie Downey

General Manager and Managing Director, Australia and New Zealand

Merck Healthcare

Leveraging New MAPS Standards & Guidance to Drive Strategic Medical Planning and Demonstrate Value
2025-06-18 10:00 - 11:00 (America/New_York)
This webinar will explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.” These resources empower Medical Affairs professionals to implement impactful strategies that align with organizational goals and stakeholder priorities.

Join thought leaders from the Medical Strategy & Launch Excellence FAWG to gain insights into:

– Frameworks for effective medical strategy development and tactical execution.

– Strategies to evaluate meaningful value and impact using goal-based and outcome measures.

– Practical tools for cross-functional collaboration and operational excellence.

– Through interactive discussions and expert perspectives, attendees will learn how these S+G documents provide actionable guidance to support innovation, enhance decision-making, and foster measurable impact in Medical Affairs.

– This session is ideal for Medical Affairs professionals seeking to elevate their strategic planning efforts and demonstrate value across the healthcare ecosystem.

Learning Objectives:

– Learn how to apply goal-based outcome measures to enhance and communicate the impact of Medical Affairs within your organization

– Gain a thorough understanding of core frameworks of the MAPS Strategic Medical Planning and Value & Impact Standards & Guidance documents.

– Master the application of foundational elements in medical affairs strategic planning, from strategy development to tactical execution

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Moderator:

Arron Mungul

Founder

Apogee Life Sciences

Speaker:

Leah Williams

Director, commercial Development, Hematology TA

CSL Behring

Speaker:

Emily Howman

Healthcare strategy and communications consultant

Speaker:

Amanda Henkel

Practice Area Lead, Rare Disease at MEDiSTRAVA

Inizio

Speaker:

Yi Arnold

Team Lead, Medical Affairs, Connector, Marathoner, Coach, Ultimate Optimist

Integra Life Sciences

The Future is Agentic: Unlocking AI’s Potential for Medical Insights
2025-06-19 10:00 - 11:00 (America/New_York)
Artificial intelligence is redefining how Medical Affairs teams gather, interpret, and act on medical insights—moving from retrospective reviews to real-time, strategic intelligence. This webinar will explore the emerging role of agentic agents, a new class of AI tools capable of autonomous task execution, contextual reasoning, and dynamic insight generation. Attendees will gain a clear understanding of current and near-future applications of AI in insights analysis, along with actionable guidance for preparing their teams to harness its full potential responsibly and effectively.

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Speakers:

Lori Klein

Brant Jarrett

Tony Page

Randi Kline

Carole Catapano

Prem Sundivakkam

Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams
2025-06-24 10:30 - 11:30 (America/New_York)
Join a conversation with three medical affairs industry experts about the increasing importance of timely access to high-quality scientific content. This moderated panel discussion will focus on best practices for medical affairs teams when acquiring, managing, and disseminating scientific articles and other content to internal stakeholders, as well as sharing content externally in ways that are copyright compliant.

Participants will explore strategies for ensuring timely access to high-quality, relevant scientific literature that’s procured and distributed in ways that promote copyright. Participants will also discuss utilizing digital tools to facilitate literature surveillance, streamline content distribution, and foster effective communication between teams. Emphasis will be placed on how to support decision-making and enhance cross-functional collaboration, particularly from the perspective of medical information and medical excellence.

Attendees will gain insights into overcoming challenges related to content curation and the alignment of scientific information with organizational needs. After participating in this session, attendees should be able to:

Identify strategies to reduce copyright risk when procuring and sharing content

Understand best practices for searching for and acquiring literature, as well as sharing content externally in a copyright compliant manner

Possess insight into how other medical affairs teams organize and manage their documents and citations

State common challenges when sharing scientific content with stakeholders and gain insight into how other organizations overcome these challenges today

Learning Objectives

After participating in this session, attendees should be able to:

Identify strategies to reduce copyright risk when procuring and sharing content.

Understand best practices for searching for and acquiring literature.

Gain insight into how other medical affairs teams organize and manage their documents and citations.

Recognize common challenges when sharing scientific content with stakeholders and understand how other organizations overcome these challenges.

Register

Moderator:

Jackie Fucile

Product Solutions Manager

CCC

Speaker:

Cassie Singleton

Director, Medical Information

Becton Dickinson (BD)

Speaker:

Sarah Guadagno, Ph.D

Founder/Principal

8X Life Science Communications

MAPS Northeast Chapter Event - Career Progression and Development Discussion
2025-06-24 15:30 - 18:00 (America/New_York)
Join MAPS Chapter Leads and experienced Medical Affairs professionals for a discussion on career paths and development opportunities in Medical Affairs and the MSL field. Explore available resources and support for career growth.

The panelist will outline the skills companies need for current and future Medical Affairs challenges. Participants will learn about available resources through MAPS, other networks, and how they can leverage their own network.

FREE for MAPS Members

$50 USD for Non-Members (Non-members may apply the registration fee to their first year of individual membership if an application is submitted with 30 days after the event).

Register

Thank you to our Sponsor:

Venue:

Cactus Life Sciences – Stockton Conference Room-1st Floor

214 Carnegie Center, Suite 102

Princeton, New Jersey 08540

Agenda:

3:30 PM: Doors Open

4:00 – 5:00: Panel Discussion and Q&A –

Discussion Moderator:

Renu Juneja, PhD, MAPS Northeast/Mid-Atlantic Chapter Lead

Panelist:

Fatima Ahmad, PharmD

Hahn-Ey Lee, MD, PhD, MBA

Devi Mukhrjee, PhD

Elvira D’souza, Cactus

5:00– 6:00: Closing Remarks & Networking (Refreshments and lite snacks provided)

Moderator:

Renu Juneja, PhD

President, ADPAL, LLC

MAPS Northeast/Mid-Atlantic Chapter Lead

Panelist:

Fatima Ahmad, PharmD

US Medical Affairs Team Lead for Rare Endocrine and Rare Renal Disorders

Novo Nordisk

Panelist:

Hahn-Ey Lee, MD, PhD, MBA

International Medical Lead – Vaccines and Antivirals & Anti-infectives

Pfizer

Panelist:

Elvira Dsouza

President

Cactus Communications

Medical Affairs' Data Dilemma and The Path To Influence
2025-07-18 10:00 - 11:00 (America/New_York)
In a field where the essence of your work is rooted in scientific discourse rather than direct sales, showcasing your team’s value to your organization and stakeholders is a nuanced challenge. How do you establish Medical Affairs as a strategic pillar? It requires more than routine reports; it demands a comprehensive understanding of stakeholder needs and a clear articulation of long-term impact—a task easier said than done.

Learning Objectives

Data Prioritization and Storytelling: Learn to distill and prioritize data to craft compelling narratives that highlight the true impact of Medical Affairs. Discover the power of asking critical “whys” to uncover the significance of your data.

Creating Meaningful Benchmarks: Understand how to establish appropriate benchmarks in a field where conventional measures don’t always exist, guiding you to effectively demonstrate your contributions.

Demonstrating Patient Impact: Develop strategies to showcase your value and influence on patient outcomes through scientific exchange and research, innovating beyond traditional benchmarks and metrics.

Fostering Collaborative Partnerships: Explore the importance of collaboration in advancing unbranded disease education and new research initiatives, inspired by successful models that are driving innovation within the industry.

Register

Speakers:

Moderator

Ujwal Pyati

Chief Medical Officer

Real Chemistry

Speaker:

Briana Belford

Practice Leader, Integrated Intelligence

Real Chemistry

Speaker:

Ann Wheeler

VP, North America Medical Affairs

Indivior

The Future of Research Visibility: Beyond Traditional Metrics
2025-07-25 10:00 - 11:00 (America/New_York)
Unlock the full potential of your scientific content strategy by exploring how Medical Affairs teams are beginning to think beyond traditional citations and toward more meaningful ways to measure the impact of their scientific content.

In this session, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.

While panelists may monitor content using different metrics, the discussion will explore what’s potentially useful and where the real opportunities lie. The conversation will begin by examining how scientific communications are evolving in a fast-moving, multi-channel environment. It will then consider how to track supplementary content and what the benefits of this might be.

The panel will also reflect on the kinds of metrics that could offer value beyond citations, such as indicators of engagement, visibility, and influence. These ideas will be grounded in practical relevance for Medical Affairs strategy, helping attendees think about how insights might be applied in real-world planning.

The session will close with a look ahead to what the future may hold for metrics innovation and impact measurement.

Learning Objectives:

– Consider how emerging metrics and tools might support Medical Affairs strategy and planning in the future.

– Gain insight into how different organizations are approaching impact measurement, recognizing a range of experiences and stages in adoption.

– Identify opportunities and challenges in tracking metrics beyond traditional citations, including indicators of engagement, attention, and influence.

– Explore the potential role of tracking publication extenders and their engagement across different channels.

Register

Speakers:

Moderator:

Natalie Jonk

Marketing segment Lead

Digital Science

Speaker:

Shehla Sheikh

Head of Medical communication & Publications

Kyowa Kirin

Speaker:

Kim Della Penna

Scientific Communications Director, Lymphoma/Myeloid/Multiple Myeloma

Johnson & Johnson

Speaker:

Myriam Cherif

Founder, Formerly Regional Medical Director

GSK

Speaker:

Carlos Areia

Senior Data Scientist

Digital Science
