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X-WR-CALDESC:Events for Medical Affairs Professional Society
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DTSTART;TZID=America/New_York:20260508T100000
DTEND;TZID=America/New_York:20260508T110000
DTSTAMP:20260531T150244
CREATED:20260320T202209Z
LAST-MODIFIED:20260430T173836Z
UID:10000351-1778234400-1778238000@medicalaffairs.org
SUMMARY:From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
DESCRIPTION:For decades\, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional\, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias\, habit\, system structure\, time pressure\, and trust all influence how scientific information is interpreted and whether it is acted upon. \n\n\n\nTo increase real-world impact\, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept\, this approach operationalizes it across functions\, including field medical engagement\, scientific content development\, and CX strategy. \n\n\n\nParticipants will learn how to: \n\n\n\n\nDiagnose behavioral barriers influencing clinical decisions\n\n\n\nDesign scientific communications aligned with real-world cognitive dynamics\n\n\n\nApply behavioral principles to external engagement strategy\n\n\n\nMeasure impact based on clinical decision-making rather than activity metrics\n\n\n\n\nIn this one-hour virtual session\, Medical Affairs professionals will gain a repeatable\, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nJanardhan Sampath \n\n\n\nGlobal Scientific Director\, Oncology \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nGeorgine Donovan  \n\n\n\nSVP\, Management Supervisor \n\n\n\nHavas Health Network \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJennifer Schoenthal \n\n\n\nContent Strategist \n\n\n\nHavas Health Network
URL:https://medicalaffairs.org/events/from-content-to-catalyst-operationalizing-behavioral-science-in-medical-affairs/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2026/03/PC-Webinar-Banner-Havas-050826.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T160000
DTEND;TZID=America/New_York:20260512T180000
DTSTAMP:20260531T150244
CREATED:20260414T174755Z
LAST-MODIFIED:20260414T181434Z
UID:10000354-1778601600-1778608800@medicalaffairs.org
SUMMARY:MAPS AMERICAS Meeting Recap -Hosted by MAPS Tri-State Chapter
DESCRIPTION:Missed MAPS Americas Annual Meeting? Missed Attending All the Sessions You Wanted To? This Meeting Is for You! \n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nAgenda:\n\n\n\nWelcome & Introduction (10 minutes) \n\n\n\n\n • Introducing MAPS and Opportunities\n\n •  Speaker: Xio Curry\n\n\n\n\n\n\n2. Sponsor Presentation (5 minutes) \n\n\n\n\n •  Sponsor-led session (P360 or Other)\n\n\n\n\n3. Featured Presentations (30 minutes total – 10 minutes each session) \n\n\n\n\n •  Exploring the Gray Areas of Medical Communications (10 minutes)\n\n •  Speaker: Adelle Berezinsky\, Executive Director\, Eisai Inc.\n\n\n\n\n\n •  Turning Strategy into Impact (10 minutes)\n\n •  Speaker: Sally Alexandroff\, Cardiovascular\, Johnson & Johnson\n\n\n\n\n\n •  The Role of Executive Presence in Scientific Storytelling (10 minutes)\n\n •  Speaker: Sissy Easo-Joseph\, Director\, GSK\n\n\n\n\n\n\n4. Panel Discussion (20 minutes) \n\n\n\n\n •  Interactive discussion with speakers\n\n •  Moderator: Renu Juneja\n\n\n\n •  Panel: Adelle Berezinsky\, Sally Alexandroff\, Sissy Easo-Joseph\n\n\n\n\n\n •  Audience Q&A\n\n\n\n\nLocation: \n\n\n\nBridgewater Marriott Hotel \n\n\n\n700 Commons Way \n\n\n\nBridgewater\, New Jersey
URL:https://medicalaffairs.org/events/maps-americas-annual-meeting-denver-recap/
CATEGORIES:Chapter Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260517T235959
DTSTAMP:20260531T150244
CREATED:20251106T175401Z
LAST-MODIFIED:20251202T221258Z
UID:10000328-1778976000-1779062399@medicalaffairs.org
SUMMARY:Insights MasterClass: Zurich
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, CO on May 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/insights-masterclass-zurich/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260517T235959
DTSTAMP:20260531T150244
CREATED:20251106T190911Z
LAST-MODIFIED:20251202T221249Z
UID:10000329-1778976000-1779062399@medicalaffairs.org
SUMMARY:Integrated Medical Communications MasterClass: Zurich
DESCRIPTION:Add to Calendar\n\n\n\n\nJoin us in Berlin\, Germany on October 7-8\, 2024. More Information Coming Soon.
URL:https://medicalaffairs.org/events/integrated-medical-communications-masterclass-zurich/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260517T235959
DTSTAMP:20260531T150244
CREATED:20251106T192418Z
LAST-MODIFIED:20251202T221242Z
UID:10000330-1778976000-1779062399@medicalaffairs.org
SUMMARY:Launch Excellence MasterClass: Zurich
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, CO on May 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/launch-excellence-masterclass-zurich/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260519T235959
DTSTAMP:20260531T150244
CREATED:20251007T145435Z
LAST-MODIFIED:20251007T145717Z
UID:10000320-1778976000-1779235199@medicalaffairs.org
SUMMARY:MAPS 2026 EMEA Meeting: Zurich
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us in Zurich on May 17-19\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/emea26/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260605T100000
DTEND;TZID=America/New_York:20260605T110000
DTSTAMP:20260531T150244
CREATED:20260513T175404Z
LAST-MODIFIED:20260513T175501Z
UID:10000359-1780653600-1780657200@medicalaffairs.org
SUMMARY:Advancing Omnichannel In Medical Affairs: Implementation Strategies You Can Use Today
DESCRIPTION:Medical Affairs teams widely agree that omnichannel is the path forward for HCP engagement\, yet many organizations struggle to move from aspiration to a concrete\, implementable plan. Building on a live roundtable at MAPS 2026 with industry leaders\, this webinar will walk through practical implementation strategies to initiate and scale omnichannel in Medical Affairs. \n\n\n\nPanelists will share how they approach data audits\, HCP segmentation and personas\, content and channel strategy\, and KPI frameworks\, with a focus on maintaining a clear distinction between medical and commercial objectives while still benefiting from modern data and technology infrastructure. Attendees will leave with actionable starting points\, key questions to bring back to their teams\, and examples of how AI and analytics can accelerate omnichannel progress without overcomplicating execution. \n\n\n\nLearning Objectives\n\n\n\n\nIdentify immediate resources and data sources to initiate an omnichannel plan within Medical Affairs\n\n\n\nSelect appropriate metrics and KPI frameworks to demonstrate Medical Affairs impact in an omnichannel context\n\n\n\nApply a practical framework for HCP segmentation and persona development to guide omnichannel engagement strategies\n\n\n\nDifferentiate between multichannel and omnichannel approaches and articulate the value of orchestrated\, HCP-centered journeys for Medical Affairs\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nMichael Linde\, PhD \n\n\n\nChief Scientific Officer \n\n\n\nWoven Health Collective \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nHima Kher\, MBA \n\n\n\nExecutive Director\, Medical AI\, Analytics & Insights (CASA) \n\n\n\nBristol Myers Squibb \n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKyle Patel \n\n\n\nDirector\, GMAF Oncology Medical Excellence & Digital Strategy \n\n\n\nJohnson & Johnson Innovative Medicine \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKurt Mueller \n\n\n\nManaging Director\, Digital Strategy & Delivery \n\n\n\n Woven Health
URL:https://medicalaffairs.org/events/advancing-omnichannel-in-medical-affairs-implementation-strategies-you-can-use-today/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2026/05/PC-Webinar-Banner-Woven-060526.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260611T100000
DTEND;TZID=America/New_York:20260611T110000
DTSTAMP:20260531T150245
CREATED:20260504T201843Z
LAST-MODIFIED:20260504T201846Z
UID:10000356-1781172000-1781175600@medicalaffairs.org
SUMMARY:Q2 MAPS Learning & Development Forum
DESCRIPTION:Be part of the launch of the MAPS Learning & Development Forum on June 11 at 10:00 AM ET. \n\n\n\nThis inaugural gathering marks the start of a new community for individuals engaged in Medical Affairs learning\, training\, and capability development; whether you lead programs\, support learning\, or are seeking guidance from peers. Connect with others who share your passion for development and help shape a collective vision for the future of Medical Affairs L&D\, together and globally. \n\n\n\n\nRegister Now\n\n\n\n\n\n\nFaculty: \n\n\n\nAdeola Davis \n\n\n\nSenior Director\, R&D Learning and Development (Global)\, Acadia Pharmaceuticals Inc. \n\n\n\n\n\nFaculty: \n\n\n\nMary Winkels \n\n\n\nDirector\, Global field Medical Excellence\, Madrigal Pharaceuticals
URL:https://medicalaffairs.org/events/q2-maps-learning-development-forum/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2026/05/Banner-L-and-D-Forum-June-11-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260612T100000
DTEND;TZID=America/New_York:20260612T110000
DTSTAMP:20260531T150245
CREATED:20260513T180430Z
LAST-MODIFIED:20260513T180434Z
UID:10000360-1781258400-1781262000@medicalaffairs.org
SUMMARY:The Future of Field Medical: How AI is Reshaping MSL Workflows and HCP Engagement
DESCRIPTION:Medical Science Liaisons and field medical teams stand at the inflection point of a profound transformation. AI is fundamentally changing how MSLs prepare for engagements\, capture insights\, synthesize scientific information\, and demonstrate impact. This webinar brings together experienced medical professionals to explore how AI applications are shifting daily workflows\, enhancing HCP relationships\, and redefining what excellence looks like in field medical practice. \n\n\n\nField medical teams are experiencing their most significant transformation in decades. Join industry leaders for an honest conversation about how AI is changing everything from daily MSL workflows to strategic medical insights—and what it means for \n\n\n\nthe future of HCP engagement. \n\n\n\nLearning Objectives\n\n\n\n\nSpecific ways AI is already changing MSL daily workflows and engagement models\n\n\n\nHow leading organizations are leveraging AI to elevate field medical impact\n\n\n\nPractical considerations for implementing AI in their own Medical Affairs organizations\n\n\n\nThe evolving skill set required for MSLs in an AI-augmented future\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nZeinab Sulaiman \n\n\n\nHead of Medical Transformation & Applied AI \n\n\n\nSorcero \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nByron Burnette \n\n\n\nExecutive Director\, Oncology Field Medical \n\n\n\nGilead \n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPatrina Pellett \n\n\n\nCo-CEO \n\n\n\nMSL Mastery \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSarah Snyder \n\n\n\nCo-CEO\,  \n\n\n\nMSL Mastery
URL:https://medicalaffairs.org/events/the-future-of-field-medical-how-ai-is-reshaping-msl-workflows-and-hcp-engagement/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T100000
DTEND;TZID=America/New_York:20260617T110000
DTSTAMP:20260531T150245
CREATED:20260513T174128Z
LAST-MODIFIED:20260513T174131Z
UID:10000358-1781690400-1781694000@medicalaffairs.org
SUMMARY:Navigating the Medical Education Standards and Guidance
DESCRIPTION:Navigating the complex world of external medical education requires a strong understanding of strategy\, compliance\, and execution. This webinar provides a clear roadmap for Medical Affairs professionals using the comprehensive MAPS External Education Standards and Guidance document as its foundation. Participants will explore the critical differences between independent and industry-led education\, learn a step-by-step framework for program development from needs assessment to outcomes measurement\, and review key principles for governance and risk mitigation. \n\n\n\nTo bring these concepts to life\, the session will feature a practical case study demonstrating how to apply these standards to navigate a common real-world educational scenario \, providing attendees with actionable insights they can immediately apply in their roles. \n\n\n\nLearning Objective: \n\n\n\n\nApply key principles from the MAPS External Education Standards and Guidance\, as demonstrated in a practical case study\, to inform the strategic planning and governance of a compliant external medical education program.\n\n\n\nDifferentiate between key external education models\, including Independent Medical Education (IME)\, industry-led programs\, and sponsorships\, to align activities with strategic intent.\n\n\n\nApply a structured framework for planning external education\, from conducting a needs assessment and defining instructional design to measuring outcomes effectively.\n\n\n\nIdentify key principles of governance\, risk mitigation\, and compliance to ensure all educational activities adhere to global and local regulatory standards.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nSpeaker: \n\n\n\nSue Ellen Tuoma \n\n\n\nDirector Global Medical Education \n\n\n\n Regeneron \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSarah Funderburk \n\n\n\nSVP\, Senior Medical Strategy Director \n\n\n\nOmnicom Health
URL:https://medicalaffairs.org/events/navigating-the-medical-education-standards-and-guidance/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20270313T000000
DTEND;TZID=America/New_York:20270317T235959
DTSTAMP:20260531T150245
CREATED:20240731T163925Z
LAST-MODIFIED:20250715T231736Z
UID:10000250-1804896000-1805327999@medicalaffairs.org
SUMMARY:MAPS 2027 Americas Meeting: Miami
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us at the Fontainebleau Miami Beach in Miami\, Florida on March 13-17\, 2027. More Information Coming Soon.
URL:https://medicalaffairs.org/events/miami27/
CATEGORIES:Conferences
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/North_Dakota/Center:20280312T000000
DTEND;TZID=America/North_Dakota/Center:20280315T235959
DTSTAMP:20260531T150245
CREATED:20240731T164533Z
LAST-MODIFIED:20240925T173502Z
UID:10000251-1836432000-1836777599@medicalaffairs.org
SUMMARY:MAPS 2028 Americas Meeting: New Orleans
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us at the Hyatt Regency in New Orleans\, LA on March 12-15\, 2028. More Information Coming Soon.
URL:https://medicalaffairs.org/events/nola28/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/MAPS_Events_Websites.png
END:VEVENT
END:VCALENDAR