Medical Affairs Professional Society

MAPS 2026 Japan Medical Affairs Summit
2026-04-20 00:00 - 2026-04-21 23:59 (Asia/Tokyo)
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From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
2026-05-08 10:00 - 11:00 (America/New_York)
For decades, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias, habit, system structure, time pressure, and trust all influence how scientific information is interpreted and whether it is acted upon.

To increase real-world impact, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept, this approach operationalizes it across functions, including field medical engagement, scientific content development, and CX strategy.

Participants will learn how to:

Diagnose behavioral barriers influencing clinical decisions

Design scientific communications aligned with real-world cognitive dynamics

Apply behavioral principles to external engagement strategy

Measure impact based on clinical decision-making rather than activity metrics

In this one-hour virtual session, Medical Affairs professionals will gain a repeatable, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change.

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Speakers:

Moderator

Janardhan Sampath

Global Scientific Director, Oncology

GSK

Speaker:

Georgine Donovan

SVP, Management Supervisor

Havas Health Network

Speaker:

Jennifer Schoenthal

Content Strategist

Havas Health Network

MAPS AMERICAS Meeting Recap -Hosted by MAPS Tri-State Chapter
2026-05-12 16:00 - 18:00 (America/New_York)
Missed MAPS Americas Annual Meeting? Missed Attending All the Sessions You Wanted To? This Meeting Is for You!

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Agenda:

Welcome & Introduction (10 minutes)

• Introducing MAPS and Opportunities

• Speaker: Xio Curry

2. Sponsor Presentation (5 minutes)

• Sponsor-led session (P360 or Other)

3. Featured Presentations (30 minutes total – 10 minutes each session)

• Exploring the Gray Areas of Medical Communications (10 minutes)

• Speaker: Adelle Berezinsky, Executive Director, Eisai Inc.

• Turning Strategy into Impact (10 minutes)

• Speaker: Sally Alexandroff, Cardiovascular, Johnson & Johnson

• The Role of Executive Presence in Scientific Storytelling (10 minutes)

• Speaker: Sissy Easo-Joseph, Director, GSK

4. Panel Discussion (20 minutes)

• Interactive discussion with speakers

• Moderator: Renu Juneja

• Panel: Adelle Berezinsky, Sally Alexandroff, Sissy Easo-Joseph

• Audience Q&A

Location:

Bridgewater Marriott Hotel

700 Commons Way

Bridgewater, New Jersey

Insights MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)
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Save the date! Join us in Denver, CO on May 22, 2026. More Information Coming Soon.

Integrated Medical Communications MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)
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Join us in Berlin, Germany on October 7-8, 2024. More Information Coming Soon.

Launch Excellence MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

MAPS 2026 EMEA Meeting: Zurich
2026-05-17 00:00 - 2026-05-19 23:59 (Europe/Zurich)
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Save the date!! Join us in Zurich on May 17-19, 2026. More Information Coming Soon.

Advancing Omnichannel In Medical Affairs: Implementation Strategies You Can Use Today
2026-06-05 10:00 - 11:00 (America/New_York)
Medical Affairs teams widely agree that omnichannel is the path forward for HCP engagement, yet many organizations struggle to move from aspiration to a concrete, implementable plan. Building on a live roundtable at MAPS 2026 with industry leaders, this webinar will walk through practical implementation strategies to initiate and scale omnichannel in Medical Affairs.

Panelists will share how they approach data audits, HCP segmentation and personas, content and channel strategy, and KPI frameworks, with a focus on maintaining a clear distinction between medical and commercial objectives while still benefiting from modern data and technology infrastructure. Attendees will leave with actionable starting points, key questions to bring back to their teams, and examples of how AI and analytics can accelerate omnichannel progress without overcomplicating execution.

Learning Objectives

Identify immediate resources and data sources to initiate an omnichannel plan within Medical Affairs

Select appropriate metrics and KPI frameworks to demonstrate Medical Affairs impact in an omnichannel context

Apply a practical framework for HCP segmentation and persona development to guide omnichannel engagement strategies

Differentiate between multichannel and omnichannel approaches and articulate the value of orchestrated, HCP-centered journeys for Medical Affairs

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Speakers:

Moderator:

Michael Linde, PhD

Chief Scientific Officer

Woven Health Collective

Speaker:

Hima Kher, MBA

Executive Director, Medical AI, Analytics & Insights (CASA)

Bristol Myers Squibb

Speaker:

Kyle Patel

Director, GMAF Oncology Medical Excellence & Digital Strategy

Johnson & Johnson Innovative Medicine

Speaker:

Kurt Mueller

Managing Director, Digital Strategy & Delivery

Woven Health

Q2 MAPS Learning & Development Forum
2026-06-11 10:00 - 11:00 (America/New_York)
Be part of the launch of the MAPS Learning & Development Forum on June 11 at 10:00 AM ET.

This inaugural gathering marks the start of a new community for individuals engaged in Medical Affairs learning, training, and capability development; whether you lead programs, support learning, or are seeking guidance from peers. Connect with others who share your passion for development and help shape a collective vision for the future of Medical Affairs L&D, together and globally.

Register Now

Faculty:

Adeola Davis

Senior Director, R&D Learning and Development (Global), Acadia Pharmaceuticals Inc.

Faculty:

Mary Winkels

Director, Global field Medical Excellence, Madrigal Pharaceuticals

The Future of Field Medical: How AI is Reshaping MSL Workflows and HCP Engagement
2026-06-12 10:00 - 11:00 (America/New_York)
Medical Science Liaisons and field medical teams stand at the inflection point of a profound transformation. AI is fundamentally changing how MSLs prepare for engagements, capture insights, synthesize scientific information, and demonstrate impact. This webinar brings together experienced medical professionals to explore how AI applications are shifting daily workflows, enhancing HCP relationships, and redefining what excellence looks like in field medical practice.

Field medical teams are experiencing their most significant transformation in decades. Join industry leaders for an honest conversation about how AI is changing everything from daily MSL workflows to strategic medical insights—and what it means for

the future of HCP engagement.

Learning Objectives

Specific ways AI is already changing MSL daily workflows and engagement models

How leading organizations are leveraging AI to elevate field medical impact

Practical considerations for implementing AI in their own Medical Affairs organizations

The evolving skill set required for MSLs in an AI-augmented future

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Speakers:

Moderator:

Zeinab Sulaiman

Head of Medical Transformation & Applied AI

Sorcero

Speaker:

Byron Burnette

Executive Director, Oncology Field Medical

Gilead

Speaker:

Patrina Pellett

Co-CEO

MSL Mastery

Speaker:

Sarah Snyder

Co-CEO,

MSL Mastery

Navigating the Medical Education Standards and Guidance
2026-06-17 10:00 - 11:00 (America/New_York)
Navigating the complex world of external medical education requires a strong understanding of strategy, compliance, and execution. This webinar provides a clear roadmap for Medical Affairs professionals using the comprehensive MAPS External Education Standards and Guidance document as its foundation. Participants will explore the critical differences between independent and industry-led education, learn a step-by-step framework for program development from needs assessment to outcomes measurement, and review key principles for governance and risk mitigation.

To bring these concepts to life, the session will feature a practical case study demonstrating how to apply these standards to navigate a common real-world educational scenario , providing attendees with actionable insights they can immediately apply in their roles.

Learning Objective:

Apply key principles from the MAPS External Education Standards and Guidance, as demonstrated in a practical case study, to inform the strategic planning and governance of a compliant external medical education program.

Differentiate between key external education models, including Independent Medical Education (IME), industry-led programs, and sponsorships, to align activities with strategic intent.

Apply a structured framework for planning external education, from conducting a needs assessment and defining instructional design to measuring outcomes effectively.

Identify key principles of governance, risk mitigation, and compliance to ensure all educational activities adhere to global and local regulatory standards.

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Speakers:

Speaker:

Sue Ellen Tuoma

Director Global Medical Education

Regeneron

Speaker:

Sarah Funderburk

SVP, Senior Medical Strategy Director

Omnicom Health

MAPS 2027 Americas Meeting: Miami
2027-03-13 00:00 - 2027-03-17 23:59 (America/New_York)
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Save the date!! Join us at the Fontainebleau Miami Beach in Miami, Florida on March 13-17, 2027. More Information Coming Soon.

MAPS 2028 Americas Meeting: New Orleans
2028-03-12 00:00 - 2028-03-15 23:59 (America/North_Dakota/Center)
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Save the date!! Join us at the Hyatt Regency in New Orleans, LA on March 12-15, 2028. More Information Coming Soon.
