Medical Affairs Professional Society

Expanding Your Medical Affairs Impact: Strategic Engagement Beyond the Prescribing Physician
2026-01-16 10:00 - 11:00 (America/New_York)
In today’s complex healthcare landscape, patient outcomes depend on a diverse network of stakeholders far beyond the prescribing physician. Join us as we explore why traditional Medical Affairs engagement models need to evolve and examine strategies for building meaningful relationships with nurses, pharmacists, patients, advocacy groups, and other influential voices in healthcare delivery.

Whether you’re considering broadening your current engagement strategy or looking to understand the evolving Medical Affairs landscape, this session will provide valuable insights and practical guidance for multi-stakeholder engagement.

Learning Objectives

Recognize key non-prescribing stakeholder groups that influence patient outcomes in modern healthcare delivery.

Gain insights on why traditional Medical Affairs engagement models need to evolve to address today’s complex healthcare landscape.

Determine successful strategies and practical approaches for engaging diverse healthcare stakeholders based on real-world industry experiences.

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Speakers:

Moderator:

Helen Langan

EVP, Medical Affairs Strategy and Transformation

Omnicom Health Medical Communications

Speaker:

Lucy Turner

Medical Lead, GI Cancers and Emerging Portfolio, Europe and Canada

AstraZeneca

Speaker:

Gurinder S. Sidhu

U.S. Antiviral Medical Lead, Senior Director

Pfizer

Speaker:

Alex Schepart, PharmD, MBA

Senior Director, Medical Affairs

Shionogi Inc.

AI As Your Working Partner in Medical Affairs: Rapid Fire Round
2026-01-22 15:00 - 16:00 (America/New_York)

Creativity In Medical Affairs: Proven Principles And Practical Tools
2026-01-30 10:30 - 11:30 (America/New_York)
This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives.

Specifically, it examines the five principles of Design Thinking—empathy, problem framing, ideation, prototyping, and testing—and how these can be applied to evidence generation, HCP education, treatment pathway optimization, and KOL engagement.

Participants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams.

Learning Objectives

Apply Design Thinking principles across all Medical Affairs workstreams.

Understand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.

Use practical creativity tools to deliver innovative solutions to Medical Affairs challenges.

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Speakers:

Moderator:

Stephen Kagan

Medical Affairs Professional, Professional Development Lead

MAPS

Speaker:

Steve Martino

Managing Partner

M Health

Speaker:

John Surie

Managing Partner

M Health

Speaker:

Simon Morris

Senior Consultant

M Health

Small Team – Big Footprint: Building Global Medical Affairs With Lean Resources
2026-02-06 10:00 - 11:00 (America/New_York)
Due to regulatory uncertainty, difficult patient recruitment, and growing costs, U.S. biotech companies are increasingly looking to Europe to conduct clinical trials and build Medical Affairs functions to prepare for launch.

But how do Medical Affairs departments scale internationally, maintain compliance, and deliver value while managing headcount and resource limitations?

In this session, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency, maintaining quality, and driving meaningful global impact.

Learning Objectives

Identify common challenges faced when establishing or expanding Medical Affairs organizations globally with limited resources.

Explore the business case for building vs. outsourcing and describe the upskilling needed to achieve impact.

Apply practical strategies for maintaining oversight, quality, responsiveness, and compliance in lean Medical Affairs structures.

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Speakers:

Moderator:

Denise Chambley

President, Medical

Amplity

Speaker:

Pam Bacon

Head of Medical Affairs, Europe

Springworks Therapeutics

Speaker:

Brendan Lowe

Human Resources Leader

Crinetics

Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact
2026-02-27 10:00 - 11:00 (America/New_York)
Medical Affairs is a strategic function that is rapidly expanding its influence on organizational strategy. By integrating scientific expertise, real-world evidence, medical insights, and advanced analytics, Medical Affairs teams are increasingly positioned to inform decisions that shape clinical, commercial, and enterprise-wide priorities.

The growing availability of diverse data sources—including claims, electronic health records, and other real-world datasets—provides Medical Affairs with deeper insight into patient needs and care gaps than ever before. As AI and analytics mature, leading organizations are incorporating these capabilities into Medical Affairs workflows to elevate scientific engagement, enhance evidence generation, and demonstrate real-world value.

This session will clarify how AI and analytics can be applied in practice, highlight real examples of high-impact applications, and outline the capabilities Medical Affairs teams need to succeed. Attendees will gain a practical view of how Precision Medical Affairs can be embedded across the product lifecycle and how data-driven approaches can strengthen Medical Affairs’ role in driving broader organizational strategy.

Learning Objectives

Understand how AI and advanced analytics strengthen the strategic role of Medical Affairs by enabling more precise, insight-driven decisions that inform organizational priorities.

Identify practical applications of data-driven tools and diverse evidence sources that enhance scientific engagement, improve insight generation, and demonstrate real-world value.

Describe how Precision Medical Affairs can be embedded across the product lifecycle in ways that elevate decision-making, deepen stakeholder engagement, and support broader organizational strategy.

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Speakers:

Moderator:

Lori Klein

Partner, Medical & Scientific Affairs Practice Lead

Inizio Ignite, Putnam

Speaker:

Sonal Bhatia, MD, MSc

Former CMO, Pfizer Rare Disease | Physician | Integrative Health & Ayurveda | Medical Affairs Leadership

Speaker:

Nikheel Kolatkar

VP of US Medical

Genentech

Speaker:

Carl de Luca Ph.D.

Director of Medical Insights & Analytics,

Medical Affairs-Oncology

Regeneron Pharmaceuticals Inc.

Field Medical MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
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Save the date! Join us in New Orleans on March 22, 2026. More Information Coming Soon.

Insights MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)
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Save the date! Join us in Denver, CO on May 22, 2026. More Information Coming Soon.

Launch Excellence MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)

Leadership MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/Denver)
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Save the date! Join us in Denver, Co on March 22, 2026. More Information Coming Soon.

Medical Technology MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
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Save the date! Join us in New Orleans on March 23-24, 2025. More Information Coming Soon.

MAPS 2026 Americas Meeting: Denver
2026-03-22 00:00 - 2026-03-25 23:59 (America/Denver)
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Save the date!! Join us at the Hyatt Regency in Denver on March 22-25, 2026. More Information Coming Soon.

Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process, Skills, And Mindset
2026-04-09 10:00 - 11:00 (America/New_York)
Join us for this open forum with experts from the MAPS Insights Competency!

***This forum, for a change of pace, will be held online at Riverside.com.

Session Agenda & Objectives:

The Execution Gap

Observations on why field insights often have low impact on medical strategy

Driving High‑Impact Execution in Medical Insight Campaigns

Insight management process and framework in real life: What works and what doesn’t

Skills and capabilities to achieve high‑quality insights

Tools and fit‑for‑purpose technology

Measuring Success and Impact of Insight Campaigns

Global & local perspectives, quantitative and qualitative metrics

Self‑Assessment Checklist and Action Plan

How to excel in Insight campaign execution

Q&A and Learning Experience Survey

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Speakers:

Sian Carr – Global Head of Medical Training and Capabilities, Ipsen

Mariia Chernikova – Global Insights and Analytics Senior Manager, Ipsen

Brant Jarrett – Executive Director Medical Affairs

Enric Sabata Junyent – Customer Facing Insights & Sol. Lead, Boehringer Ingelheim

Tony Page – SVP, Insights, Within3

Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
2026-04-17 10:00 - 11:00 (America/New_York)
In today’s crowded scientific landscape, Medical Science Liaisons (MSLs) are uniquely positioned to transform routine HCP engagements into personalized, insight-driven learning journeys. This webinar will explore how to strategically design and implement MSL-led content pathways anchored in a scientific narrative, seamlessly integrating them into a broader omnichannel strategy.

Through real-world examples and interactive discussion, attendees will learn how to identify educational gaps, capture HCP preferences, and feed actionable insights into content development — ultimately improving the impact, relevance, and reach of Medical Affairs activities. Whether you’re refining your MSL engagement model or building one from the ground up, this session will provide the tools and frameworks to make every interaction count.

Learning Objectives

Discuss how MSL–HCP learning journeys can be personalized by using the scientific narrative as a foundation.

Identify and overcome common obstacles to implementing a scientific-narrative-driven engagement model within an omnichannel context.

Apply strategies for capturing and using HCP preferences, educational alignment, and content effectiveness to inform future engagements and broader Medical Affairs initiatives.

Integrate MSL-led insights into a larger omnichannel ecosystem to enhance the relevance, timeliness, and impact of content delivery.

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Speakers:

Moderator

Tim Becker

Executive Vice President, Creative Scientific Solutions,

Lumanity

Speaker:

Aimee Zold

Medical Science Liaison, Neuroscience Medical Affairs,

Johnson & Johnson Innovative Medicine

Speaker:

Kristin Doherty

Senior Medical Science Liaison, Schizophrenia Medical Affairs

Johnson & Johnson Innovative Medicin

MAPS 2026 Japan Medical Affairs Summit
2026-04-20 00:00 - 2026-04-21 23:59 (Asia/Tokyo)
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From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
2026-05-08 10:00 - 11:00 (America/New_York)
For decades, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias, habit, system structure, time pressure, and trust all influence how scientific information is interpreted and whether it is acted upon.

To increase real-world impact, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept, this approach operationalizes it across functions, including field medical engagement, scientific content development, and CX strategy.

Participants will learn how to:

Diagnose behavioral barriers influencing clinical decisions

Design scientific communications aligned with real-world cognitive dynamics

Apply behavioral principles to external engagement strategy

Measure impact based on clinical decision-making rather than activity metrics

In this one-hour virtual session, Medical Affairs professionals will gain a repeatable, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change.

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Speakers:

Moderator

Janardhan Sampath

Global Scientific Director, Oncology

GSK

Speaker:

Georgine Donovan

SVP, Management Supervisor

Havas Health Network

Speaker:

Jennifer Schoenthal

Content Strategist

Havas Health Network

MAPS AMERICAS Meeting Recap -Hosted by MAPS Tri-State Chapter
2026-05-12 16:00 - 18:00 (America/New_York)
Missed MAPS Americas Annual Meeting? Missed Attending All the Sessions You Wanted To? This Meeting Is for You!

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Agenda:

Welcome & Introduction (10 minutes)

• Introducing MAPS and Opportunities

• Speaker: Xio Curry

2. Sponsor Presentation (5 minutes)

• Sponsor-led session (P360 or Other)

3. Featured Presentations (30 minutes total – 10 minutes each session)

• Exploring the Gray Areas of Medical Communications (10 minutes)

• Speaker: Adelle Berezinsky, Executive Director, Eisai Inc.

• Turning Strategy into Impact (10 minutes)

• Speaker: Sally Alexandroff, Cardiovascular, Johnson & Johnson

• The Role of Executive Presence in Scientific Storytelling (10 minutes)

• Speaker: Sissy Easo-Joseph, Director, GSK

4. Panel Discussion (20 minutes)

• Interactive discussion with speakers

• Moderator: Renu Juneja

• Panel: Adelle Berezinsky, Sally Alexandroff, Sissy Easo-Joseph

• Audience Q&A

Location:

Bridgewater Marriott Hotel

700 Commons Way

Bridgewater, New Jersey

Insights MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

Integrated Medical Communications MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)
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Join us in Berlin, Germany on October 7-8, 2024. More Information Coming Soon.

Launch Excellence MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

MAPS 2026 EMEA Meeting: Zurich
2026-05-17 00:00 - 2026-05-19 23:59 (Europe/Zurich)
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Save the date!! Join us in Zurich on May 17-19, 2026. More Information Coming Soon.

Advancing Omnichannel In Medical Affairs: Implementation Strategies You Can Use Today
2026-06-05 10:00 - 11:00 (America/New_York)
Medical Affairs teams widely agree that omnichannel is the path forward for HCP engagement, yet many organizations struggle to move from aspiration to a concrete, implementable plan. Building on a live roundtable at MAPS 2026 with industry leaders, this webinar will walk through practical implementation strategies to initiate and scale omnichannel in Medical Affairs.

Panelists will share how they approach data audits, HCP segmentation and personas, content and channel strategy, and KPI frameworks, with a focus on maintaining a clear distinction between medical and commercial objectives while still benefiting from modern data and technology infrastructure. Attendees will leave with actionable starting points, key questions to bring back to their teams, and examples of how AI and analytics can accelerate omnichannel progress without overcomplicating execution.

Learning Objectives

Identify immediate resources and data sources to initiate an omnichannel plan within Medical Affairs

Select appropriate metrics and KPI frameworks to demonstrate Medical Affairs impact in an omnichannel context

Apply a practical framework for HCP segmentation and persona development to guide omnichannel engagement strategies

Differentiate between multichannel and omnichannel approaches and articulate the value of orchestrated, HCP-centered journeys for Medical Affairs

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Speakers:

Moderator:
Michael Linde, PhD
Chief Scientific Officer
Woven Health Collective

Speaker:
Stephen Cofone
Sr. Director, Head of Technology for Medical Affairs
Bristol Myers Squibb

Speaker:
Kyle Patel
Director, GMAF Oncology Medical Excellence & Digital Strategy
Johnson & Johnson Innovative Medicine

Speaker:
Kurt Mueller
Managing Director, Digital Strategy & Delivery
Woven Health

Q2 MAPS Learning & Development Forum
2026-06-11 10:00 - 11:00 (America/New_York)
Be part of the launch of the MAPS Learning & Development Forum on June 11 at 10:00 AM ET.

This inaugural gathering marks the start of a new community for individuals engaged in Medical Affairs learning, training, and capability development; whether you lead programs, support learning, or are seeking guidance from peers. Connect with others who share your passion for development and help shape a collective vision for the future of Medical Affairs L&D, together and globally.

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Faculty:

Adeola Davis

Senior Director, R&D Learning and Development (Global), Acadia Pharmaceuticals Inc.

Faculty:

Mary Winkels

Director, Global field Medical Excellence, Madrigal Pharaceuticals

The Future of Field Medical: How AI is Reshaping MSL Workflows and HCP Engagement
2026-06-12 10:00 - 11:00 (America/New_York)
Medical Science Liaisons and field medical teams stand at the inflection point of a profound transformation. AI is fundamentally changing how MSLs prepare for engagements, capture insights, synthesize scientific information, and demonstrate impact. This webinar brings together experienced medical professionals to explore how AI applications are shifting daily workflows, enhancing HCP relationships, and redefining what excellence looks like in field medical practice.

Field medical teams are experiencing their most significant transformation in decades. Join industry leaders for an honest conversation about how AI is changing everything from daily MSL workflows to strategic medical insights—and what it means for

the future of HCP engagement.

Learning Objectives

Specific ways AI is already changing MSL daily workflows and engagement models

How leading organizations are leveraging AI to elevate field medical impact

Practical considerations for implementing AI in their own Medical Affairs organizations

The evolving skill set required for MSLs in an AI-augmented future

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Speakers:

Moderator:

Zeinab Sulaiman

Head of Medical Transformation & Applied AI

Sorcero

Speaker:

Byron Burnette

Executive Director, Oncology Field Medical

Gilead

Speaker:

Patrina Pellett

Co-CEO

MSL Mastery

Speaker:

Sarah Snyder

Co-CEO,

MSL Mastery

Navigating the Medical Education Standards and Guidance
2026-06-17 10:00 - 11:00 (America/New_York)
Navigating the complex world of external medical education requires a strong understanding of strategy, compliance, and execution. This webinar provides a clear roadmap for Medical Affairs professionals using the comprehensive MAPS External Education Standards and Guidance document as its foundation. Participants will explore the critical differences between independent and industry-led education, learn a step-by-step framework for program development from needs assessment to outcomes measurement, and review key principles for governance and risk mitigation.

To bring these concepts to life, the session will feature a practical case study demonstrating how to apply these standards to navigate a common real-world educational scenario , providing attendees with actionable insights they can immediately apply in their roles.

Learning Objective:

Apply key principles from the MAPS External Education Standards and Guidance, as demonstrated in a practical case study, to inform the strategic planning and governance of a compliant external medical education program.

Differentiate between key external education models, including Independent Medical Education (IME), industry-led programs, and sponsorships, to align activities with strategic intent.

Apply a structured framework for planning external education, from conducting a needs assessment and defining instructional design to measuring outcomes effectively.

Identify key principles of governance, risk mitigation, and compliance to ensure all educational activities adhere to global and local regulatory standards.

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Speakers:

Speaker:

Sue Ellen Tuoma

Director Global Medical Education

Regeneron

Speaker:

Sarah Funderburk

SVP, Senior Medical Strategy Director

Omnicom Health

MAPS 2027 Americas Meeting: Miami
2027-03-13 00:00 - 2027-03-17 23:59 (America/New_York)
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Save the date!! Join us at the Fontainebleau Miami Beach in Miami, Florida on March 13-17, 2027. More Information Coming Soon.

MAPS 2028 Americas Meeting: New Orleans
2028-03-12 00:00 - 2028-03-15 23:59 (America/North_Dakota/Center)
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Save the date!! Join us at the Hyatt Regency in New Orleans, LA on March 12-15, 2028. More Information Coming Soon.
