Medical Affairs Professional Society

Expanding Your Medical Affairs Impact: Strategic Engagement Beyond the Prescribing Physician
2026-01-16 10:00 - 11:00 (America/New_York)
In today’s complex healthcare landscape, patient outcomes depend on a diverse network of stakeholders far beyond the prescribing physician. Join us as we explore why traditional Medical Affairs engagement models need to evolve and examine strategies for building meaningful relationships with nurses, pharmacists, patients, advocacy groups, and other influential voices in healthcare delivery.

Whether you’re considering broadening your current engagement strategy or looking to understand the evolving Medical Affairs landscape, this session will provide valuable insights and practical guidance for multi-stakeholder engagement.

Learning Objectives

Recognize key non-prescribing stakeholder groups that influence patient outcomes in modern healthcare delivery.

Gain insights on why traditional Medical Affairs engagement models need to evolve to address today’s complex healthcare landscape.

Determine successful strategies and practical approaches for engaging diverse healthcare stakeholders based on real-world industry experiences.

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Speakers:

Moderator:

Helen Langan

EVP, Medical Affairs Strategy and Transformation

HCG

Speaker:

Lucy Turner

Medical Lead, GI Cancers and Emerging Portfolio, Europe and Canada

AstraZeneca

Speaker:

Gurinder S. Sidhu

U.S. Antiviral Medical Lead, Senior Director

Pfizer

Speaker:

Alex Schepart, PharmD, MBA

Senior Director, Medical Affairs

Shionogi Inc.

Creativity In Medical Affairs: Proven Principles And Practical Tools
2026-01-30 10:30 - 11:30 (America/New_York)
This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives.

Specifically, it examines the five principles of Design Thinking—empathy, problem framing, ideation, prototyping, and testing—and how these can be applied to evidence generation, HCP education, treatment pathway optimization, and KOL engagement.

Participants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams.

Learning Objectives

Apply Design Thinking principles across all Medical Affairs workstreams.

Understand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.

Use practical creativity tools to deliver innovative solutions to Medical Affairs challenges.

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Speakers:

Moderator:

Stephen Kagan

Medical Affairs Professional, Professional Development Lead

MAPS

Speaker:

Steve Martino

Managing Partner

M Health

Speaker:

John Surie

Managing Partner

M Health

Speaker:

Simon Morris

Senior Consultant

M Health

Small Team – Big Footprint: Building Global Medical Affairs With Lean Resources
2026-02-06 10:00 - 11:00 (America/New_York)
Due to regulatory uncertainty, difficult patient recruitment, and growing costs, U.S. biotech companies are increasingly looking to Europe to conduct clinical trials and build Medical Affairs functions to prepare for launch.

But how do Medical Affairs departments scale internationally, maintain compliance, and deliver value while managing headcount and resource limitations?

In this session, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency, maintaining quality, and driving meaningful global impact.

Learning Objectives

Identify common challenges faced when establishing or expanding Medical Affairs organizations globally with limited resources.

Explore the business case for building vs. outsourcing and describe the upskilling needed to achieve impact.

Apply practical strategies for maintaining oversight, quality, responsiveness, and compliance in lean Medical Affairs structures.

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Speakers:

Moderator:

Denise Chambley

President, Medical

Amplity

Speaker:

Pam Bacon

Head of Medical Affairs, Europe

Springworks Therapeutics

Speaker:

Brendan Lowe

Human Resources Leader

Crinetics

MAPS Germany Chapter Launch 2026
2026-02-12 10:00 - 11:00 (America/Denver)
The MAPS Germany Chapter Launch marks the first national event built from conversations with Country Medical Directors across EMEA – a one-day, peer-led meeting designed by and for Medical Affairs professionals in Germany.

Join senior Medical Affairs leaders for MAPS’ first standalone program in Germany—part of our EMEA localization strategy to bring global excellence into country-level impact. This one-day event will deliver peer-led insights on AMNOG/G-BA, compliance, and the medical–commercial interface, while shaping the future of MAPS Germany through locally relevant discussion and regional collaboration.

Learning Objectives:

Peer-led programme shaping Medical Affairs in Germany

Topics: AMNOG & G-BA, Compliance, Medical–Commercial Interface

Networking and regional insights (DE / AT / CH)

Agenda:

Opening Remarks: Why MAPS in Germany Now
Value & Impact | Overview & Vision

• Resource: Measuring Value & Impact in Medical Affairs

CMD Roundtable: National Priorities in German MA
Strategy & Insights | Change Management

• Resource: Advancing Excellence in Medical Affairs

Panel: Compliance in a Digital Environment
Governance, Compliance, Codes & Risk Fundamentals | Privacy

• Resource: Compliance Considerations in Medical/Commercial Collaboration

Fireside Chat: Medical–Commercial Interface
Scientific & Technical Knowledge | Medical/Commercial Interface

• Resource: Scientific & Technical Knowledge | Medical/Commercial Interface

Agenda Continued:

Panel: AMNOG, G-BA & HTA
Healthcare Systems & Trends | Global Payer & Reimbursement Models

• Resource: Value Assessment for Health Technologies

Coffee & Insights: Regional DACH Perspectives
Leadership & Management | Change Management

• Resource: Leadership & Management | Change Management

MAPS Showcase: Continuous Engagement
Digital Excellence & Omnichannel | Operational Excellence

• Resource: Embracing Omnichannel in Medical Affairs

Closing Forum: Next Steps & Commitments
Communication & Engagement | Leadership Models

• Resource: Surprising Lessons in Better Communication

Venue:

Andaz Munich Schwabinger Tor

(Leopoldstraße 170, 80804 Munich).

Interested in Sponsoring this Chapter Event?

Contact

Pricing:

EurosUSDGroup Rate€249 + €199 EUR per additional colleague (up to 5 registrants)$346.80 USD → Your Price: $288.81Maps Member Rate€249 EUR$346.80 USDNon-Member Rate€299 EUR$346.80 USD

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Interested in Learning More?

Germany Chapter Page

Field Medical MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
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Save the date! Join us in New Orleans on March 22, 2026. More Information Coming Soon.

Insights MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)
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Save the date! Join us in Denver, CO on May 22, 2026. More Information Coming Soon.

Launch Excellence MasterClass: Denver
2026-03-22 00:00 - 23:59 (Europe/London)

Leadership MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/Denver)
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Save the date! Join us in Denver, Co on March 22, 2026. More Information Coming Soon.

Medical Technology MasterClass: Denver
2026-03-22 00:00 - 23:59 (America/North_Dakota/Center)
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Save the date! Join us in New Orleans on March 23-24, 2025. More Information Coming Soon.

MAPS 2026 Americas Meeting: Denver
2026-03-22 00:00 - 2026-03-25 23:59 (America/Denver)
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Save the date!! Join us at the Hyatt Regency in Denver on March 22-25, 2026. More Information Coming Soon.

Insights MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

Integrated Medical Communications MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)
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Join us in Berlin, Germany on October 7-8, 2024. More Information Coming Soon.

Launch Excellence MasterClass: Zurich
2026-05-17 00:00 - 23:59 (Europe/Zurich)

MAPS 2026 EMEA Meeting: Zurich
2026-05-17 00:00 - 2026-05-19 23:59 (Europe/Zurich)
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Save the date!! Join us in Zurich on May 17-19, 2026. More Information Coming Soon.

MAPS 2027 Americas Meeting: Miami
2027-03-13 00:00 - 2027-03-17 23:59 (America/New_York)
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Save the date!! Join us at the Fontainebleau Miami Beach in Miami, Florida on March 13-17, 2027. More Information Coming Soon.

MAPS 2028 Americas Meeting: New Orleans
2028-03-12 00:00 - 2028-03-15 23:59 (America/North_Dakota/Center)
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Save the date!! Join us at the Hyatt Regency in New Orleans, LA on March 12-15, 2028. More Information Coming Soon.
