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X-WR-CALDESC:Events for Medical Affairs Professional Society
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DTSTART;TZID=America/New_York:20260227T100000
DTEND;TZID=America/New_York:20260227T110000
DTSTAMP:20260417T125654
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UID:58453-1772186400-1772190000@medicalaffairs.org
SUMMARY:Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy\, Engagement\, and Impact
DESCRIPTION:Medical Affairs is a strategic function that is rapidly expanding its influence on organizational strategy. By integrating scientific expertise\, real-world evidence\, medical insights\, and advanced analytics\, Medical Affairs teams are increasingly positioned to inform decisions that shape clinical\, commercial\, and enterprise-wide priorities. \n\n\n\nThe growing availability of diverse data sources—including claims\, electronic health records\, and other real-world datasets—provides Medical Affairs with deeper insight into patient needs and care gaps than ever before. As AI and analytics mature\, leading organizations are incorporating these capabilities into Medical Affairs workflows to elevate scientific engagement\, enhance evidence generation\, and demonstrate real-world value. \n\n\n\nThis session will clarify how AI and analytics can be applied in practice\, highlight real examples of high-impact applications\, and outline the capabilities Medical Affairs teams need to succeed. Attendees will gain a practical view of how Precision Medical Affairs can be embedded across the product lifecycle and how data-driven approaches can strengthen Medical Affairs’ role in driving broader organizational strategy. \n\n\n\nLearning Objectives\n\n\n\n\nUnderstand how AI and advanced analytics strengthen the strategic role of Medical Affairs by enabling more precise\, insight-driven decisions that inform organizational priorities.\n\n\n\nIdentify practical applications of data-driven tools and diverse evidence sources that enhance scientific engagement\, improve insight generation\, and demonstrate real-world value.\n\n\n\nDescribe how Precision Medical Affairs can be embedded across the product lifecycle in ways that elevate decision-making\, deepen stakeholder engagement\, and support broader organizational strategy.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nLori Klein \n\n\n\nPartner\, Medical & Scientific Affairs Practice Lead \n\n\n\nInizio Ignite\, Putnam \n\n\n\n\n\nSpeaker: \n\n\n\nSonal Bhatia\, MD\, MSc \n\n\n\nFormer CMO\, Pfizer Rare Disease | Physician | Integrative Health & Ayurveda | Medical Affairs Leadership \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNikheel Kolatkar \n\n\n\nVP of US Medical \n\n\n\nGenentech \n\n\n\n\n\nSpeaker: \n\n\n\nCarl de Luca Ph.D. \n\n\n\nDirector of Medical Insights & Analytics\, \n\n\n\nMedical Affairs-Oncology \n\n\n\nRegeneron Pharmaceuticals Inc.
URL:https://medicalaffairs.org/events/precision-medical-affairs-in-action-using-ai-and-analytics-to-elevate-strategy-engagement-and-impact/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260409T100000
DTEND;TZID=America/New_York:20260409T110000
DTSTAMP:20260417T125654
CREATED:20260319T144546Z
LAST-MODIFIED:20260319T175732Z
UID:59470-1775728800-1775732400@medicalaffairs.org
SUMMARY:Driving High-Impact Execution In Medical Insight Campaigns. Optimizing Process\, Skills\, And Mindset
DESCRIPTION:Join us for this open forum with experts from the MAPS Insights Competency! \n\n\n\n***This forum\, for a change of pace\, will be held online at Riverside.com. \n\n\n\nSession Agenda & Objectives: \n\n\n\n\nThe Execution Gap\n\nObservations on why field insights often have low impact on medical strategy\n\n\n\n\n\nDriving High‑Impact Execution in Medical Insight Campaigns\n\nInsight management process and framework in real life: What works and what doesn’t\n\n\n\nSkills and capabilities to achieve high‑quality insights\n\n\n\nTools and fit‑for‑purpose technology\n\n\n\n\n\nMeasuring Success and Impact of Insight Campaigns\n\nGlobal & local perspectives\, quantitative and qualitative metrics\n\n\n\n\n\nSelf‑Assessment Checklist and Action Plan\n\nHow to excel in Insight campaign execution\n\n\n\n\n\nQ&A and Learning Experience Survey\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nSian Carr – Global Head of Medical Training and Capabilities\, Ipsen \n\n\n\nMariia Chernikova – Global Insights and Analytics Senior Manager\, Ipsen \n\n\n\nBrant Jarrett – Executive Director Medical Affairs \n\n\n\nEnric Sabata Junyent – Customer Facing Insights & Sol. Lead\, Boehringer Ingelheim \n\n\n\nTony Page – SVP\, Insights\, Within3
URL:https://medicalaffairs.org/events/driving-high-impact-execution-in-medical-insight-campaigns-optimizing-process-skills-and-mindset/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260417T100000
DTEND;TZID=America/New_York:20260417T110000
DTSTAMP:20260417T125654
CREATED:20260320T203546Z
LAST-MODIFIED:20260403T032254Z
UID:59518-1776420000-1776423600@medicalaffairs.org
SUMMARY:Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
DESCRIPTION:In today’s crowded scientific landscape\, Medical Science Liaisons (MSLs) are uniquely positioned to transform routine HCP engagements into personalized\, insight-driven learning journeys. This webinar will explore how to strategically design and implement MSL-led content pathways anchored in a scientific narrative\, seamlessly integrating them into a broader omnichannel strategy. \n\n\n\nThrough real-world examples and interactive discussion\, attendees will learn how to identify educational gaps\, capture HCP preferences\, and feed actionable insights into content development — ultimately improving the impact\, relevance\, and reach of Medical Affairs activities. Whether you’re refining your MSL engagement model or building one from the ground up\, this session will provide the tools and frameworks to make every interaction count. \n\n\n\nLearning Objectives\n\n\n\n\nDiscuss how MSL–HCP learning journeys can be personalized by using the scientific narrative as a foundation.\n\n\n\nIdentify and overcome common obstacles to implementing a scientific-narrative-driven engagement model within an omnichannel context.\n\n\n\nApply strategies for capturing and using HCP preferences\, educational alignment\, and content effectiveness to inform future engagements and broader Medical Affairs initiatives.\n\n\n\nIntegrate MSL-led insights into a larger omnichannel ecosystem to enhance the relevance\, timeliness\, and impact of content delivery.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nTim Becker \n\n\n\nExecutive Vice President\, Creative Scientific Solutions\,  \n\n\n\nLumanity \n\n\n\n \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAimee Zold \n\n\n\nMedical Science Liaison\, Neuroscience Medical Affairs\, \n\n\n\nJohnson & Johnson Innovative Medicine \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKristin Doherty \n\n\n\nSenior Medical Science Liaison\, Schizophrenia Medical Affairs \n\n\n\nJohnson & Johnson Innovative Medicin
URL:https://medicalaffairs.org/events/optimizing-content-for-msl-led-learning-journeys-an-omnichannel-perspective/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260508T100000
DTEND;TZID=America/New_York:20260508T110000
DTSTAMP:20260417T125654
CREATED:20260320T202209Z
LAST-MODIFIED:20260330T140604Z
UID:59509-1778234400-1778238000@medicalaffairs.org
SUMMARY:From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
DESCRIPTION:For decades\, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional\, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias\, habit\, system structure\, time pressure\, and trust all influence how scientific information is interpreted and whether it is acted upon. \n\n\n\nTo increase real-world impact\, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept\, this approach operationalizes it across functions\, including field medical engagement\, scientific content development\, and CX strategy. \n\n\n\nParticipants will learn how to: \n\n\n\n\nDiagnose behavioral barriers influencing clinical decisions\n\n\n\nDesign scientific communications aligned with real-world cognitive dynamics\n\n\n\nApply behavioral principles to external engagement strategy\n\n\n\nMeasure impact based on clinical decision-making rather than activity metrics\n\n\n\n\nIn this one-hour virtual session\, Medical Affairs professionals will gain a repeatable\, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nJanardhan Sampath \n\n\n\nGlobal Scientific Director\, Oncology \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nGeorgine Donovan  \n\n\n\nSVP\, Management Supervisor \n\n\n\nHavas Health Network \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSonika Garcia \n\n\n\nVP\, Medical Anthrophology & Social Science Strategy \n\n\n\nHavas Health Network
URL:https://medicalaffairs.org/events/from-content-to-catalyst-operationalizing-behavioral-science-in-medical-affairs/
CATEGORIES:Webinar
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