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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T100000
DTEND;TZID=America/New_York:20241205T110000
DTSTAMP:20241203T164900Z
CREATED:20241126T194640Z
LAST-MODIFIED:20241203T164900Z
UID:10000275-1733392800-1733396400@medicalaffairs.org
SUMMARY:Omnichannel insights - Driving engagement strategy
DESCRIPTION:Objectives:\n\n\n\nJoin us for a webinar that connects traditional medical insights with the innovative world of omnichannel strategies. This session is for professionals familiar with traditional medical insights\, eager to see how omnichannel approaches and insights can inform medical engagement strategies. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nBrant Jarret\n\n\n\nTony Page\n\n\n\nCarole Catapano\n\n\n\nChristine Castro\n\n\n\nSanjay Singhvi\n\n\n\nLori Klein
URL:https://medicalaffairs.org/events/insightsdrivingstrategy/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/11/InsightsForum.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241120T100000
DTEND;TZID=America/New_York:20241120T110000
DTSTAMP:20241112T202820Z
CREATED:20241112T182519Z
LAST-MODIFIED:20241112T202820Z
UID:10000272-1732096800-1732100400@medicalaffairs.org
SUMMARY:Keeping it Real: Patient Engagement in Evidence Generation
DESCRIPTION:Explore how AI can revolutionize your daily practice in Medical Affairs. This session will present a Regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting. \n\n\n\nConsequently\, Pharma companies are increasingly including real-world studies in their evidence \n\n\n\n\nUnderstand the opportunities and best practices for involving patient partners in the generation of real-world evidence\n\n\n\nExplore\, using case studies\, the value of patient engagement in the design\, delivery\, analysis and communication of real-world studies\n\n\n\nHighlight the importance of Medical Affairs and Health Economics and Outcomes Research (HEOR) professionals in partnering with colleagues from different functions in Pharma to ensure patients are effectively engaged throughout the product lifecycle\n\n\n\nDiscuss barriers and propose solutions to optimal patient engagement in real-world studies\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nCerise James \n\n\n\nRegional Medical Director \n\n\n\nEvidence Generation Domain Lead \n\n\n\n\n\n\n\nPanelist: \n\n\n\nDawn Lobban \n\n\n\nCo-Founder \n\n\n\nAmica Scientific \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nSusan Thornton \n\n\n\nCEO \n\n\n\nCutaneous Lymphoma Foundation \n\n\n\n\n\n\n\n\n\nPanelist: \n\n\n\nAngela Williams \n\n\n\nVP Global HEOR Head \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nPanelist: \n\n\n\nBhavik Pandya \n\n\n\nDirector\, Oncology Health Economics \n\n\n\nAstellas
URL:https://medicalaffairs.org/events/pt-engagement/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/11/eCademy-Course_Nov20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20241022T160000
DTEND;TZID=Asia/Hong_Kong:20241022T170000
DTSTAMP:20240919T183014Z
CREATED:20240918T194819Z
LAST-MODIFIED:20240919T183014Z
UID:10000263-1729612800-1729616400@medicalaffairs.org
SUMMARY:Putting the AI into Innovative Medical Affairs Teams
DESCRIPTION:This webinar\, hosted by the MAPS APAC Chapter\, aims to provide a comprehensive and practical overview of how Artificial Intelligence (AI) can be integrated into various functions of Medical Affairs. Attendees will gain insights into the application of AI in medical strategy\, note-taking during advisory boards\, setting agendas\, and enhancing scientific communication. By the end of the session\, participants will have a clear understanding of the tools and techniques available\, and how to implement them effectively to improve efficiency and outcomes in their roles. \n\n\n\nObjectives:\n\n\n\n\n– Understand AI Fundamentals: Gain a basic understanding of AI and its relevance to Medical Affairs.\n\n\n\n– Medical Strategy Enhancement: Learn how AI can assist in developing and executing medical strategies.\n\n\n\n– Efficient Note-Taking and Agenda Setting: Explore AI tools for accurate note-taking and effective agenda setting during advisory boards.\n\n\n\n– Scientific Communication: Understand how AI can streamline and improve scientific communications.\n\n\n\n– Practical Implementation: Receive practical tips and best practices for integrating AI into daily Medical Affairs operations.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nMatt Britland \n\n\n\nManaging Director \n\n\n\nMedWise Consulting \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJacky Shao \n\n\n\nDirector\, Scientific Communications \n\n\n\nGilead Sciences \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSam Shepherd \n\n\n\nIT Business Partner\, Global Medical IT \n\n\n\nAlexion Pharma \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSwetha Shetty \n\n\n\nSenior Director\, Clinical Delivery\, Design and Analytics \n\n\n\nEli Lilly & Company
URL:https://medicalaffairs.org/events/putting-the-ai-into-innovative/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/09/APAC_Oct22_Webinar_website.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241011T100000
DTEND;TZID=America/New_York:20241011T110000
DTSTAMP:20240924T194408Z
CREATED:20240920T200443Z
LAST-MODIFIED:20240924T194408Z
UID:10000264-1728640800-1728644400@medicalaffairs.org
SUMMARY:Measuring the Impact of Medical Affairs: A data-driven modular approach
DESCRIPTION:In this webinar\, we will share new data showing that while medical affairs is increasing in importance\, it is still struggling to reach a consensus around medical impact metrics. However\, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes. \n\n\n\nIn this webinar\, we will discuss a data-driven\, modular approach to measuring medical impact\, how to simplify this complex topic while allowing for compliance concerns\, and ways to give teams the confidence to tackle and put measurement into practice. Industry leaders will share their lessons learned and best practices for successfully planning and/or implementing impact metrics and the data and analyses needed to make this happen. \n\n\n\nNow is the opportunity for medical teams to become more data-driven\, move beyond traditional activity metrics\, and tap into new impact measures closer to the patient. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nChristoph Bug \n\n\n\nVP Global Medical \n\n\n\nVeeva \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAndreas Gerloff \n\n\n\nVice President\, Global Head of Medical Customer Excellence \n\n\n\nBayer AG \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPascal Vande Gucht \n\n\n\nMedical Excellence Transformation Lead \n\n\n\nUCB
URL:https://medicalaffairs.org/events/measuring-the-impact-data-approach/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/Webinar_oct11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241003T100000
DTEND;TZID=America/New_York:20241003T110000
DTSTAMP:20240924T185050Z
CREATED:20240924T180306Z
LAST-MODIFIED:20240924T185050Z
UID:10000265-1727949600-1727953200@medicalaffairs.org
SUMMARY:Harnessing AI for Medical Insights: Potential\, Challenges\, and Impact
DESCRIPTION:Objectives:\n\n\n\n\nUnderstand the potential and limitations of AI for Medical Insights\n\n\n\nHighlight pre-work and post-implementation requirements for implementing AI into the Medical Insights process\n\n\n\nShow tangible ways leveraging AI for Medical Insights can demonstrate the impact of Medical Affairs\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nBrant Jarret\n\n\n\nTony Page\n\n\n\nLori Klein\n\n\n\nEnric Sabata Junyent\n\n\n\nSanjay Singhvi\n\n\n\nRandi Kline\n\n\n\nCarol Catapano
URL:https://medicalaffairs.org/events/harnessing-ai-for-medical-insights/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/09/Oct3_Insights.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240920T100000
DTEND;TZID=America/New_York:20240920T110000
DTSTAMP:20240912T191804Z
CREATED:20240723T162927Z
LAST-MODIFIED:20240912T191804Z
UID:10000248-1726826400-1726830000@medicalaffairs.org
SUMMARY:Leveraging diverse data sources for more impactful insights analysis
DESCRIPTION:Determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process. Powering your insights process with different data sources (such as social media and other online conversations\, medical information\, congresses\, advisory boards\, and field observations) is critical for a full 360-degree view of the market. \n\n\n\nIn this discussion\, you’ll learn: \n\n\n\n\nStrengths and weaknesses of different insight data sources from a business perspective\n\n\n\nHow technologies like AI-supported analysis and reporting help you integrate data sources to deeply understand disease communities\n\n\n\nReal-world results pharma leaders are achieving by integrating data sources and applying AI-supported insights management processes\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nPaul Simms \n\n\n\nCEO \n\n\n\nImpatient Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLance Hill \n\n\n\nCEO \n\n\n\nWithin3 \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAdam Fairfield \n\n\n\nSenior Director of Medical Affairs Launch Excellence \n\n\n\nLilly \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nArturo Benitez \n\n\n\nSenior Global Medical Unit Head Neuroscience \n\n\n\nTakeda \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSahar Javaherian \n\n\n\nNational Director \n\n\n\nJazz Pharma
URL:https://medicalaffairs.org/events/leveraging-diverse-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/07/Webinar-PC-sept20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240822T100000
DTEND;TZID=America/New_York:20240822T110000
DTSTAMP:20240820T151324Z
CREATED:20240820T151258Z
LAST-MODIFIED:20240820T151324Z
UID:10000260-1724320800-1724324400@medicalaffairs.org
SUMMARY:CSI Insights: Challenges\, Solutions\, Innovation: MAPS Insights FAWG Bi-Monthly Discussion Forum
DESCRIPTION:Join the MAPS Insights Focus Area Working Group (FAWG) for our second deep dive investigation into insight topics!  These bi-monthly forums will feature a panel discussion with members from the FAWG team followed by audience Q&A and discussion. We will answer questions and reference resources on the MAPS content hub.  Bring your Challenges\, Solutions and Innovations to share with your colleagues from all over the world.  \n\n\n\nOur next event will be on Thursday\, August 22nd at 10 a.m. EST. Based on the questionnaire feedback at our last webinar\, the topic will be ANALYZING INSIGHTS. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nApril Adams \n\n\n\nChristoph Bug \n\n\n\nCarole Catapano \n\n\n\nChristine Castro \n\n\n\nBrant Jarrett \n\n\n\nLori Klein \n\n\n\nTony Page
URL:https://medicalaffairs.org/events/csi-insights-challenges-solutions-innovation-maps-insights-fawg-bi-monthly-discussion-forum/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/08/CSI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240809T100000
DTEND;TZID=America/New_York:20240809T110000
DTSTAMP:20240725T192138Z
CREATED:20240717T143403Z
LAST-MODIFIED:20240725T192138Z
UID:10000246-1723197600-1723201200@medicalaffairs.org
SUMMARY:Applying Data Visualization\, Storytelling\, and Interactivity in Medical Affairs: What Journalism Can Teach Us
DESCRIPTION:Description/Objectives: \n\n\n\nThis presentation will explore similarities between journalism and Medical Affairs\, two disciplines involved in the ethical dissemination of information and audience engagement. Both domains are bound by a common ethos: a commitment to truth\, transparency\, and public enlightenment. The core of the discussion will be the innovative impact of visualization and interactivity in journalism\, highlighting how it has significantly enhanced audience engagement and comprehension. Real-world examples from journalism platforms such as the New York Times will be shown\, analyzing the use of narrative with interactive visual elements. These examples will serve as the foundation to demonstrate how similar approaches can be used for Medical Affairs. The objective is to illustrate how the strategic incorporation of interactive tools\, visualization\, and personalization of content can elevate the communication of medical and scientific information making it more accessible\, engaging\, and meaningful for diverse audiences. By embracing the innovative techniques from journalism\, Medical Affairs professionals can build stronger communications with their audience\, allowing for audiences to determine what they choose to view\, in what order\, and to the level of complexity they prefer. The presentation aims to be a facilitator for innovation\, inspiring Medical Affairs professionals to adopt and adapt journalistic interactivity and visualization to their communication strategies. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nKaren Roy \n\n\n\nMSc\, BCMAS – CEO and Co-founder \n\n\n\nInfograph-ed LLC \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJudy Kando \n\n\n\nPharmD – Executive Director\, Head of Field Medical\, Neuro Psychiatry \n\n\n\nBristol Myers Squibb \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nBhaval Shah \n\n\n\nPhD – President and Co-founder \n\n\n\nInfograph-ed \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nChristan Thomas \n\n\n\nPharmD\, BCOP – Director\, Global Medical Communications and Content\, Oncology \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/applying-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/07/1_MAPS_Webinar_Ad_845x321px_Infographed_7_25_24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Tokyo:20240723T180000
DTEND;TZID=Asia/Tokyo:20240723T190000
DTSTAMP:20240709T155720Z
CREATED:20240703T213939Z
LAST-MODIFIED:20240709T155720Z
UID:10000245-1721757600-1721761200@medicalaffairs.org
SUMMARY:Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs
DESCRIPTION:Description/Objectives: \n\n\n\nThis session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement. \n\n\n\nKey topics to be addressed include: \n\n\n\n\nWhat is the strategic goal of Medical Affairs and how does it generate impact?\n\n\n\nWhat are the key metrics to measure Medical Affairs’ performance and impact?\n\n\n\nHow can innovative data approaches enhance measuring Medical Affairs’ impact?\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nJoeri De Haes \n\n\n\nRegional Director Japan and Asia Pacific \n\n\n\nTrilations \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nCarla Amigo \n\n\n\nMedical Affairs Head \n\n\n\nTakeda Growth & Emerging Markets \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nVictoria Elegant \n\n\n\nAPAC President \n\n\n\nMAPS \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nHeidi Anthoni \n\n\n\nSenior Director\, Oncology Medical Affairs\, Asia Pacific and South America \n\n\n\nDaiichi-Sankyo \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMichio Tanaka \n\n\n\nExecutive Officer\, Vice President\, Medical \n\n\n\nAstraZeneca K.K.
URL:https://medicalaffairs.org/events/driving-excellence/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/07/July-23rd_webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T100000
DTEND;TZID=America/New_York:20240717T110000
DTSTAMP:20240709T160113Z
CREATED:20240703T210411Z
LAST-MODIFIED:20240709T160113Z
UID:10000244-1721210400-1721214000@medicalaffairs.org
SUMMARY:Thinking Patient When Thinking Data Dissemination
DESCRIPTION:By the end of this webinar\, attendees should… \n\n\n\n1. Be able to articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it. \n\n\n\n2. Be confident to follow clear methodologies to incorporate the patient voice within publications and the role of Medical Affairs in disease awareness campaigns. \n\n\n\n3. Be able to implement best practice approaches including novel ways to disseminate information. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator and Speaker: \n\n\n\nTricia Gooljarsingh \n\n\n\nVice President\, Medical Affairs \n\n\n\nFulcrum Therapeutics \n\n\n\n\n\n\n\nModerator and Speaker: \n\n\n\nGavin Jones \n\n\n\nGlobal Healthcare Agency Lead \n\n\n\nLumanity \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nTracy Hart \n\n\n\nCEO \n\n\n\nOsteogenesis Imperfecta foundation \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAlia Bucciarelli\, MS \n\n\n\nSenior Director \n\n\n\nVertex Pharmaceuticals
URL:https://medicalaffairs.org/events/thinking-patient-when-thinking-data-dissemination/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/07/July17_webinar-1.png
END:VEVENT
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