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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250618T100000
DTEND;TZID=America/New_York:20250618T110000
DTSTAMP:20260407T053426
CREATED:20250514T150023Z
LAST-MODIFIED:20250522T163403Z
UID:10000300-1750240800-1750244400@medicalaffairs.org
SUMMARY:Leveraging New MAPS Standards & Guidance to Drive Strategic Medical Planning and Demonstrate Value
DESCRIPTION:This webinar will explore the recently released MAPS Standards & Guidance (S+G) documents\, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.” These resources empower Medical Affairs professionals to implement impactful strategies that align with organizational goals and stakeholder priorities. \n\n\n\nJoin thought leaders from the Medical Strategy & Launch Excellence FAWG to gain insights into: \n\n\n\n\n– Frameworks for effective medical strategy development and tactical execution.\n\n\n\n– Strategies to evaluate meaningful value and impact using goal-based and outcome measures.\n\n\n\n– Practical tools for cross-functional collaboration and operational excellence.\n\n\n\n– Through interactive discussions and expert perspectives\, attendees will learn how these S+G documents provide actionable guidance to support innovation\, enhance decision-making\, and foster measurable impact in Medical Affairs.\n\n\n\n– This session is ideal for Medical Affairs professionals seeking to elevate their strategic planning efforts and demonstrate value across the healthcare ecosystem.\n\n\n\n\nLearning Objectives: \n\n\n\n\n– Learn how to apply goal-based outcome measures to enhance and communicate the impact of Medical Affairs within your organization\n\n\n\n– Gain a thorough understanding of core frameworks of the MAPS Strategic Medical Planning and Value & Impact Standards & Guidance documents.\n\n\n\n– Master the application of foundational elements in medical affairs strategic planning\, from strategy development to tactical execution\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nArron Mungul \n\n\n\nFounder \n\n\n\nApogee Life Sciences \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLeah Williams \n\n\n\nDirector\, commercial Development\, Hematology TA \n\n\n\nCSL Behring \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nEmily Howman \n\n\n\nHealthcare strategy and communications consultant \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAmanda Henkel \n\n\n\nPractice Area Lead\, Rare Disease at MEDiSTRAVA \n\n\n\nInizio \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nYi Arnold \n\n\n\nTeam Lead\, Medical Affairs\, Connector\, Marathoner\, Coach\, Ultimate Optimist \n\n\n\nIntegra Life Sciences
URL:https://medicalaffairs.org/events/june18-webinar-standards-guidance/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/05/June18-ecademy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250521T100000
DTEND;TZID=America/New_York:20250521T110000
DTSTAMP:20260407T053426
CREATED:20250507T202612Z
LAST-MODIFIED:20250508T184854Z
UID:10000299-1747821600-1747825200@medicalaffairs.org
SUMMARY:Mastering Cross-Functional Collaboration for Launch Success
DESCRIPTION:Life science companies\, particularly pharma are notoriously siloed organizations. However\, the importance of diverse input and exchange across functions\, strategic alignment and holistic implementation of key activities\, such as stakeholder engagement\, highlight the need for effective cross-functional collaboration. While its scientific expertise\, healthcare system knowledge and leadership of critical pre-launch make Medical Affairs a central player in the brand team\, it is the ability to collaborate that is most highly valued. In a recent survey of nine general managers and nine business unit directors\, cross-functional collaboration was rated the most highly valued competency for Medical Affairs. Along with the next most highly rated value drivers of scientific acumen\, engagement excellence\, understanding the current issues impacting HCPs and the patient journey\, these results strengthen the perception of Medical Affairs as therapeutic experts and organizational leaders. So what does effective collaboration look like for Medical Affairs? And what are best practices? This webinar will provide attendees with perspectives on these important questions from industry leaders across functions\, including Commercial\, Marketing\, Market Access and R&D\, and practical advice on how to master the art of collaboration to improve cohesion for collective success.  \n\n\n\nLearning Objectives: \n\n\n\nObjective 1: Recognize the importance of effective collaboration by Medical Affairs in launch preparation  \n\n\n\nObjective 2: Understand what other functions value in their collaboration with Medical Affairs  \n\n\n\nObjective 3: Know the secrets to effective collaboration to maximize organizational value for launch success  \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nDavid Kelaher \n\n\n\nSenior Director\, Medical Affairs \n\n\n\nIQVIA \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nShannon Faught \n\n\n\nChief Commercial Officer \n\n\n\nAlora Pharmaceuticals \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nChris Boulton \n\n\n\nVice President\, Global Marketing Therapy Area Head – Obesity \n\n\n\nAmgen \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKatie Pascoe \n\n\n\nGlobal Compound Market Access Lead at Janssen – Oncology \n\n\n\nJohnson & Johnson \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nRupert Vessey \n\n\n\nChief Scientist \n\n\n\nFlagship Pioneering \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJosie Downey \n\n\n\nGeneral Manager and Managing Director\, Australia and New Zealand \n\n\n\nMerck Healthcare
URL:https://medicalaffairs.org/events/cross-functional-for-launch-success-may21/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/May21-webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250516T100000
DTEND;TZID=America/New_York:20250516T110000
DTSTAMP:20260407T053426
CREATED:20250430T214702Z
LAST-MODIFIED:20250509T150928Z
UID:10000298-1747389600-1747393200@medicalaffairs.org
SUMMARY:Harnessing Data Analytics to Advance Medical Affairs Excellence
DESCRIPTION:In today’s rapidly evolving healthcare landscape\, claims data analytics serves as a vital\, transformative tool for Medical Affairs professionals. By unlocking insights from real-world patient journeys and healthcare utilization\, claims data enables Medical Affairs teams to make data-driven decisions that enhance strategic initiatives\, inform evidence generation\, and drive value-based outcomes. \n\n\n\nThe integration of artificial intelligence (AI) further amplifies these capabilities\, allowing for more sophisticated data analysis\, predictive modeling\, and identification of emerging trends. This webinar will explore how claims data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field. \n\n\n\nAttendees will gain insights into use cases such as optimizing stakeholder engagement\, identifying unmet clinical needs\, closing care gaps\, supporting evidence-based messaging\, and measuring real-world impact. Through case study examples and interactive discussions\, this webinar aims to equip participants with practical knowledge and tools to leverage claims data for advancing industry standards and shaping the future of Medical Affairs. \n\n\n\nLearning Objectives: \n\n\n\n\n– Identify strategies for incorporating real-world evidence to inform Medical Affairs initiatives.\n\n\n\n\n\n– Understand the role of claims data analytics in Medical Affairs decision-making.\n\n\n\n\n\n– Learn how AI enhances predictive modeling and trend identification in healthcare analytics.\n\n\n\n\n\n– Explore case studies showcasing the impact of claims data in optimizing stakeholder engagement and improving patient outcomes.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator & Speakers: \n\n\n\nLori Klein\, PharmD \n\n\n\nPartner\, Medical & Scientific Affairs Practice Lead \n\n\n\nPutnam \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNikheel Kolatkar\, MD\, MPH \n\n\n\nVP\, US Medical \n\n\n\nGenentech \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSonal Bhatia \n\n\n\nFormer Chief Medical Officer \n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nJo Ann Saitta \n\n\n\nPartner\, Global Data Strategy\, Analytics and AI Practice Lead \n\n\n\nPutnam
URL:https://medicalaffairs.org/events/harnessing-data-analytics-pcm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/may16-putnam.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250415T100000
DTEND;TZID=America/New_York:20250415T110000
DTSTAMP:20260407T053426
CREATED:20250408T180000Z
LAST-MODIFIED:20250408T180003Z
UID:10000295-1744711200-1744714800@medicalaffairs.org
SUMMARY:Maximizing the Value of Medical Insights
DESCRIPTION:Objectives:\n\n\n\n\n– Define types of medical insight metrics that are of value to the organization\n\n\n\n– Create a communication plan for the right people at the right time\, demonstrating the value of medical insights\n\n\n\n– Identify some ways to make your medical insights process sustainable\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nJessica Hargrove\n\n\n\nBrant Jarret\n\n\n\nLori Klein\n\n\n\nMelissa Santiago
URL:https://medicalaffairs.org/events/april15-insights/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/04/Insights-april-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250404T100000
DTEND;TZID=America/New_York:20250404T110000
DTSTAMP:20260407T053426
CREATED:20250225T175353Z
LAST-MODIFIED:20250313T185229Z
UID:10000292-1743760800-1743764400@medicalaffairs.org
SUMMARY:Impact in Action: Driving Health Equity Through Medical Affairs Excellence With Conscious Inclusion
DESCRIPTION:Health disparities pose a critical challenge\, particularly for underrepresented populations. Medical Affairs is uniquely positioned to bridge the gap between scientific innovation and patient needs by leveraging expertise and real-world evidence to address systemic barriers driving health inequities. \n\n\n\nThis webinar explores the vital role of Medical Affairs and healthcare professionals in advancing health equity through consciously inclusive strategies. Topics include promoting equitable clinical trial access\, enhancing diverse representation in research\, and improving healthcare delivery systems. Evidence-based best practices will be shared\, offering insights into increasing trial diversity\, aligning organizational objectives with equity goals\, and advocating for policy reforms that prioritize underserved populations. \n\n\n\nAttendees will gain actionable insights\, including case studies of successful initiatives\, highlighting meaningful engagement with diverse communities. The session will emphasize how inclusive practices can strengthen stakeholder relationships\, improve communication strategies\, and enhance the impact of scientific and strategic outputs. These efforts aim to empower participants to address diverse patient needs\, drive innovation\, and create lasting organizational and societal value. \n\n\n\nThis webinar is essential for those committed to leveraging science to transform healthcare through equitable and inclusive approaches\, ensuring better outcomes for all. \n\n\n\nLearning Objectives: \n\n\n\n\nPromote equitable clinical trial access and enhance diverse representation in research.\n\n\n\nAlign organizational objectives with health equity goals and advocate for policy reforms.\n\n\n\nImplement inclusive practices to improve stakeholder relationships and communication strategies.\n\n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNaseem Ahmed \n\n\n\nGlobal Director\, Diversity\, Equity\, and Inclusion  \n\n\n\nInizio Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMatt Wadyka \n\n\n\nPresident\, US Medical Affairs \n\n\n\nInizio Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLaëtitia Bouérat Duvold \n\n\n\nSenior Director\, Head of Global Medical Affairs Excellence \n\n\n\nLundbeck \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nRonaldo Enoch\, MS \n\n\n\nDirector\, Health of Diversity & Inclusion in Clinical Trials \n\n\n\nKite Pharma
URL:https://medicalaffairs.org/events/inizio-april4-pcmwebinar/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/Inizio-April-4-webinarpcm.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250311T100000
DTEND;TZID=America/New_York:20250311T110000
DTSTAMP:20260407T053426
CREATED:20250107T223459Z
LAST-MODIFIED:20250227T004029Z
UID:10000282-1741687200-1741690800@medicalaffairs.org
SUMMARY:Effectively Introducing New Medical Affairs Capability in the Age of Transformation
DESCRIPTION:We all know that our industry\, and our Medical function across it\, is in a state of major flux at this time. Between companies in the midst of business transformations\, to compiling new technological capability\, and beyond\, the maxim “the only constant is change” is highly pertinent today. But how can leaders in Medical Affairs today more effectively introduce new capability and maintain their teams’ attention\, unlocking the true value of their investment and avoiding the dreaded scenario where almost nobody makes use of a new tool that took a lot of time and money to introduce? \n\n\n\nInizio Medical and Medical Operations Leaders from Spark Therapeutics will share insights and practical guidance for Medical Affairs leaders seeking to optimize how they transform and offer strategies to associates on how to optimize their capability in adapting to the change we all face today. \n\n\n\nLearning Objectives \n\n\n\n\nUnderstand Change Management in Medical Affairs: Explore methods to introduce new capabilities effectively in a fast-evolving industry.\n\n\n\nOptimize Team Engagement: Learn strategies for maintaining focus and unlocking the full potential of investments.\n\n\n\nAdapt to Transformation: Discover practical approaches to navigate the complexities of today’s business transformations and technological advancements.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nKelly Malloy \n\n\n\nSVP\, Customer Engagement\, Augmented & Artificial Intelligence \n\n\n\nInizio Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMichael Kahn \n\n\n\nSenior Director\, Medical Affairs Operations Leader \n\n\n\nSpark Therapeutics \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nDavid Woods \n\n\n\nVP\, Portfolio Lead\, Medical Analytics and Insights \n\n\n\nInizio Medical
URL:https://medicalaffairs.org/events/pcm-march112025/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/01/Webinar-only.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250228T100000
DTEND;TZID=America/New_York:20250228T110000
DTSTAMP:20260407T053426
CREATED:20250204T175155Z
LAST-MODIFIED:20250212T153626Z
UID:10000289-1740736800-1740740400@medicalaffairs.org
SUMMARY:Generative AI Application in MLR: Outcomes and Learnings
DESCRIPTION:Over the past year\, Generative AI (GenAI) has demonstrated its potential to transform the content creation process\, spanning from simple documents to high-end videos. One potential use case that remains unexplored is the medical and regulatory review of content. GenAI can perform various checks\, such as data fact validation against approved materials\, label and industry guideline checks\, image-based checks (including graphs and figures)\, and augment human decision-making. \n\n\n\nIndegene conducted a pilot with an innovative specialty pharma to explore the possibilities of GenAI in medical review. This webinar will focus on key learnings from the pilot and explore expansion in usage of this emerging technology. \n\n\n\nIn this webinar\, attendees will: \n\n\n\n\nView a demo on the use of GenAI in data fact validation.\n\n\n\nLearn key lessons in implementing GenAI-based medical and regulatory checks.\n\n\n\nExplore how to address potential gaps and identify opportunities to scale.\n\n\n\n\nLearning Objectives: \n\n\n\n\nUnderstand the role of Generative AI in streamlining medical content reviews.\n\n\n\nIdentify challenges and solutions in implementing AI-driven validation processes.\n\n\n\nDevelop strategies for scaling AI capabilities in medical and regulatory checks.\n\n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSameer Lal \n\n\n\nSVP \n\n\n\nIndegene \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nOlivia Kager \n\n\n\nDACH Cluster Medical Lead \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAdithya Ramesh \n\n\n\nStrategic Initiatives – GenAI \n\n\n\nIndegene
URL:https://medicalaffairs.org/events/indegenepcm-feb28/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/Indegene-feb28-website.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T100000
DTEND;TZID=America/New_York:20250220T110000
DTSTAMP:20260407T053426
CREATED:20250130T175821Z
LAST-MODIFIED:20250204T232958Z
UID:10000284-1740045600-1740049200@medicalaffairs.org
SUMMARY:Realizing the Potential of Insights Starts with a Focus on Strategy
DESCRIPTION:Objectives:\n\n\n\n\n– Understand the Insights strategic framework and how insights link to strategy\n\n\n\n– Learn how to build a strategy for insights and the essential components \n\n\n\n– Be able to fill out a template with objectives\, knowledge gaps\, stakeholders\, modalities and metrics\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nBrant Jarret\n\n\n\nTony Page\n\n\n\nLucie Williams\n\n\n\nMelissa Santiago\n\n\n\nMorgan Bowling
URL:https://medicalaffairs.org/events/insightsforum-feb20/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/01/feb20-insights.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250214T100000
DTEND;TZID=America/New_York:20250214T110000
DTSTAMP:20260407T053426
CREATED:20241204T192230Z
LAST-MODIFIED:20241205T221454Z
UID:10000279-1739527200-1739530800@medicalaffairs.org
SUMMARY:Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
DESCRIPTION:Medical Affairs has recently been challenged to earn and justify its position as the “third pillar” of the industry\, a strategic partner that joins Commercial and R&D as critical decision-makers. To rise to this challenge—and to usher in a new era of Medical Affairs that defines value as impact at scale—it is essential that Medical Affairs demonstrate that said impact supports both business goals and societal needs. \n\n\n\nWelcome initiatives have been undertaken to address this need. Join Danie du Plessis\, Troels Sørensen\, and Michael Shaw as they discuss the best practices and hurdles to implement tangible medical affairs impact measurement. \n\n\n\nLearning Objectives \n\n\n\n\n– Implement Tangible Strategies: Explore actionable approaches and tactics to transform your organization’s Medical impact measurement process.\n\n\n\n– Appreciate the Need for a Paradigm Shift: Understand the evolving requirements for Medical Affairs to capture and communicate impact effectively.\n\n\n\n– Recognize Challenges in Medical Impact Measurement: Identify common barriers associated with measuring Medical impact.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nDanie du Plessis \n\n\n\nExecutive VP Pharmaceutical Operations \n\n\n\nKyowa Kirin\, Inc. \n\n\n\n\n\n\n\nPanelist: \n\n\n\nTroels Sørensen \n\n\n\nGlobal Head Clinical Practice \n\n\n\nBoehringer Ingelheim \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nMichael Shaw \n\n\n\nPrincipal\, Global Head – Compliance\, Privacy & Risk \n\n\n\nZS Associates
URL:https://medicalaffairs.org/events/february14-pcm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/feb14_PCM_2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250131T100000
DTEND;TZID=America/New_York:20250131T110000
DTSTAMP:20260407T053426
CREATED:20241204T161933Z
LAST-MODIFIED:20250107T155945Z
UID:10000276-1738317600-1738321200@medicalaffairs.org
SUMMARY:Leveraging AI for Insights Management and Analysis in Medical Affairs
DESCRIPTION:Objectives:\n\n\n\nJoin TikaMobile for an insightful webinar on harnessing the power of Artificial Intelligence to revolutionize Insights Management and Analysis in Medical Affairs. Led by industry expert and the CEO of TikaMobile\, Manish Sharma\, this session will explore innovative frameworks for tracking Medical Affairs objectives\, organizing insights\, and implementing Generative AI for advanced analysis.Learn how to streamline KOL engagement\, measure impact effectively\, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations. Whether you’re new to AI or looking to scale your existing efforts\, this webinar will provide valuable strategies for leveraging AI to enhance productivity and drive life sciences value. \n\n\n\nLearning Objectives: \n\n\n\n\n– Implement a framework for tracking Medical Affairs objectives and organizing insights using AI-driven approaches.\n\n\n\n– Understand the application of Generative AI engines for comprehensive insights analysis and its impact on decision-making in Medical Affairs.\n\n\n\n– Develop strategies for streamlining KOL engagement and measuring impact using AI and machine learning technologies.\n\n\n\n– Identify key steps in creating an AI roadmap for Medical Affairs\, from planning and experimentation to scaling and business transformation.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nDwight Holcomb \n\n\n\nCEO \n\n\n\nHC Development \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nManish Sharma \n\n\n\nCEO \n\n\n\nTikaMobile \n\n\n\n\n\n\n\nSpeaker \n\n\n\nMia Shibly \n\n\n\nSr. Business Development \n\n\n\nTikaMobile \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nHannah Baker \n\n\n\nOperations Excellence Lead\, Tissue Technologies Medical Affairs \n\n\n\nIntegra Lifesciences
URL:https://medicalaffairs.org/events/jan31-pcm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/jan31_PCM_website.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T100000
DTEND;TZID=America/New_York:20250129T110000
DTSTAMP:20260407T053426
CREATED:20241210T195230Z
LAST-MODIFIED:20250125T171725Z
UID:10000281-1738144800-1738148400@medicalaffairs.org
SUMMARY:PXM & the Evolution of Digital Patient Engagement
DESCRIPTION:Interview of and discussion with Joerg Corsten from Roche Pharma\, on the status of Patient Experience Management (PXM) in the industry\, and how Roche enables a Digital Patient Engagement Strategy on enterprise level\, which aims to drive the evolution of patient engagement in the digital space. \n\n\n\nLearning Objectives: \n\n\n\nThe objective of the course is not only to update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. But also to benefit from real-life experiences inside a big pharma company – including with leading a self-organized enterprise-level team. \n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nChristian Velten \n\n\n\nStrategic Lead Digital Customer Experiences \n\n\n\nRoche \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJoerg Corsten \n\n\n\nSenior Digital Innovation and Transformation Director \n\n\n\nRoche
URL:https://medicalaffairs.org/events/ecademycourse-jan292025/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/12/ecademycourse_jan29.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250124T100000
DTEND;TZID=America/New_York:20250124T110000
DTSTAMP:20260407T053426
CREATED:20241210T175825Z
LAST-MODIFIED:20250121T232431Z
UID:10000280-1737712800-1737716400@medicalaffairs.org
SUMMARY:Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow
DESCRIPTION:Understanding the impact of Medical Affairs efforts is more important than ever. We are at a critical moment in our industry\, in which the imperative to demonstrate how our tactics and activities ladder up to true impact for HCPs and patients has never been greater. Yet\, defining and evaluating impact in the setting of Medical Affairs remains uniquely challenging. Join us as we discuss key considerations for driving our function forward on impact\, initiating conversations on impact\, and practical considerations for improving the evaluation of impact. \n\n\n\nLearning Objectives: \n\n\n\n\nDefine the principles of impact in Medical Affairs and consider the role of metrics and KPIs in impact assessment.\n\n\n\nExplore approaches to impact in different settings: the industry (biotech to big pharma)\, disease states (rare to more prevalent)\, and therapeutic technologies (e.g.\, gene therapy and wearables).\n\n\n\nGenerate insights on the practical adoption of impact in Medical Affairs’ strategic and tactical approaches.\n\n\n\nConsider the importance and role of Medical Affairs as a key driver of impact and its role within the cross-functional team.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nAilsa Stewart \n\n\n\nExecutive Director\, Medical Affairs \n\n\n\nHCG \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nBryan Sepulveda \n\n\n\nSenior Director\, Global Medical Affairs Lead \n\n\n\nSirtex \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nVeena Narayan \n\n\n\nMedical Director \n\n\n\nIonis Pharmaceuticals\, Inc. \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nIan Winburn \n\n\n\nChief Medical Affairs Officer – Specialty Care \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/pcm-jan24/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/12/PCM_Website_Jan242025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250122T100000
DTEND;TZID=America/New_York:20250122T110000
DTSTAMP:20260407T053426
CREATED:20241115T161511Z
LAST-MODIFIED:20241204T185420Z
UID:10000273-1737540000-1737543600@medicalaffairs.org
SUMMARY:Behavioral Science: The Missing Link in Medical Education
DESCRIPTION:External medical affairs education has traditionally focused on delivering knowledge to HCPs.  However\, while foundational\, knowledge alone does not always translate to clinical behavior change. The integration of behavioral science insights into the medical education process can be utilized to ultimately support the delivery of patient-focused solutions. This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire\, retain\, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and\, ultimately\, impactful outcomes.  \n\n\n\nKey discussion points will include:  \n\n\n\n\n1)    Why Behavioral Science Matters in Medical Education: Explore the limitations of knowledge-based education and the importance of driving behavioral change for impactful outcomes.\n\n\n\n2)    Essential Behavioral Science Concepts for Medical Education:\n\n\n\nIdentify and discuss key behavioral science principles that can enhance educational effectiveness.\n\n\n\n3)    Practical Integration of Behavioral Science into Medical Education: Provide strategies for incorporating behavioral science into educational activities\, including real-world examples and practical guidance on how to address common challenges.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nRiaz Baxamusa \n\n\n\nIndependent Medical Education Lead\, USA \n\n\n\nAstellas \n\n\n\n\n\n\n\nPanelist: \n\n\n\nFernando Martin \n\n\n\nHead\, Global Medical Education \n\n\n\nAstellas \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nMelissa Rondeau \n\n\n\nSr. EVP\, Head of Medical Affairs \n\n\n\nHavas Health \n\n\n\n\n\n\n\n\n\nPanelist: \n\n\n\nLisa Mattle \n\n\n\nHead\, Behavioral Science Consortium \n\n\n\nAstellas
URL:https://medicalaffairs.org/events/behavioral-science-inme/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/jan22_ecademy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250117T100000
DTEND;TZID=America/New_York:20250117T110000
DTSTAMP:20260407T053426
CREATED:20241204T190023Z
LAST-MODIFIED:20250107T195631Z
UID:10000278-1737108000-1737111600@medicalaffairs.org
SUMMARY:Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange
DESCRIPTION:In recent years\, the remit of medical affairs’ education and engagement has extended to include a diverse set of stakeholders\, including HCPs\, payers\, and patients. These stakeholders are looking for trusted information that reflects their needs\, lexicon\, and background knowledge. As medical affairs leaders\, we have both the opportunity and responsibility to provide customer-centric engagement but it can feel overwhelming to do so in a world of limited time\, budget\, and resources – especially when just starting out. \n\n\n\nIn this webinar\, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to: \n\n\n\n\n· Integrate medical and CX strategy\n\n\n\n· Leverage data to fuel audience segmentation and targeting\n\n\n\n· Build a scientific customer journey\n\n\n\n· Create tailored content using an effective content strategy\n\n\n\n· Prioritize and deploy a relevant channel mix\n\n\n\n· Optimize your approach through measurement\, reporting\, and insight generation\n\n\n\n\nThis webinar is appropriate for companies along the spectrum of omnichannel maturity.  We will discuss how to leverage a crawl-walk-run approach\, taking the next best step wherever you are.   \n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nIlia Antonino \n\n\n\nSr. Director\, Head of External Medical Communications \n\n\n\nScholar Rock \n\n\n\n\n\n\n\nPanelist: \n\n\n\nTara Stewart \n\n\n\nManaging Director \n\n\n\nHavas \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nSteven Hantke \n\n\n\nVP\, account Supervisor \n\n\n\nHavas
URL:https://medicalaffairs.org/events/january17-pcm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/12/PCM_Jan17_Havas_website_webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250110T100000
DTEND;TZID=America/New_York:20250110T110000
DTSTAMP:20260407T053426
CREATED:20241204T183136Z
LAST-MODIFIED:20241204T185346Z
UID:10000277-1736503200-1736506800@medicalaffairs.org
SUMMARY:Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studies
DESCRIPTION:Join us as we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study. This ambitious initiative aims to enroll 25\,000 patients across diverse backgrounds to evaluate the clinical impact of Multi-Cancer Early Detection (MCED) testing. Discover how this study leverages real-world data and advanced prospective data generation technology to advance MCED technology\, improve patient outcomes\, and reshape the future of cancer care. Learn about the innovative approaches used to assess the effectiveness of MCED tests\, the collaboration with leading health systems\, and the potential to transform early cancer detection globally. \n\n\n\nLearning Objectives: \n\n\n\n\n– Understand the Clinical Impact of MCED Testing: Gain insights into how the Falcon Registry RWE study evaluates Multi-Cancer Early Detection (MCED) testing’s effectiveness across diverse patient populations and its potential to improve early cancer detection and patient outcomes.\n\n\n\n– Explore the Use of Real-World Data (RWD) and Advanced Prospective Data Generation: Learn about the innovative methodologies used to leverage real-world data and advanced prospective data collection technologies to support evidence generation in MCED testing.\n\n\n\n– Identify Strategies for Regulatory Collaboration: Gain insights into collaborative approaches between OM1 and Exact Sciences to align with regulatory expectations\, aiming to advance MCED technology approvals and ensure compliance in global cancer detection initiatives and Real-world data submissions.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nEric Schrock \n\n\n\nChief Technology Officer and Head of Aspen Solutions \n\n\n\nOM1 \n\n\n\n\n\n\n\nPanelist: \n\n\n\nVijay Parthasarathy \n\n\n\nVice President of Product Management\, Multi-Cancer Early Detection \n\n\n\nExact Sciences \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nRich Gliklich \n\n\n\nCEO \n\n\n\nOM1
URL:https://medicalaffairs.org/events/january10-pcm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/january-10_PCM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T120000
DTEND;TZID=America/New_York:20241205T130000
DTSTAMP:20260407T053426
CREATED:20240923T151631Z
LAST-MODIFIED:20241122T184849Z
UID:10000235-1733400000-1733403600@medicalaffairs.org
SUMMARY:Linkedin Live Benchmark Review: Digital\, Advanced Analytics & AI in Medical Affairs
DESCRIPTION:Join MAPS in exploring the transformative impact of digital tools\, advanced analytics\, and AI in Medical Affairs. Featuring six expert panelists\, this LinkedIn Live will dive into insights from MAPS’ latest benchmark report. We’ll cover real-world examples of digital innovation and strategies for AI implementation.  \n\n\n\nYou’ll be able to attend the virtual event right here\, on the LinkedIn event page. Don’t miss it! \n\n\n\n \n\n\n\n\nJoin Us!\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nAnna Walz \n\n\n\nModerator \n\n\n\n \n\n\n\n \n\n\n\n\n\n\n\nPanelist: \n\n\n\nSanjay Gandhi \n\n\n\nVP\, Global Head Medical Affairs and Medical Strategy \n\n\n\nPhilips \n\n\n\n\n\n\n\nPanelist: \n\n\n\nStacey Gorski \n\n\n\nHead of Medical Excellence\, US Oncology \n\n\n\nAstraZeneca \n\n\n\n\n\n\n\n\n\nPanelist: \n\n\n\nRobert Kersting \n\n\n\nGlobal Head\, Medical Excellence (Oncology and Infectious Diseases) \n\n\n\nBioNTech \n\n\n\n\n\n\n\nPanelist: \n\n\n\nJulius Neiser \n\n\n\nManaging Director & Partner | Health Tech \n\n\n\nBCG \n\n\n\n\n\n\n\nPanelist: \n\n\n\nTommaso Poggioli \n\n\n\nPartner \n\n\n\nBCG
URL:https://medicalaffairs.org/events/benchmarkreview2024/
CATEGORIES:Webinar,Chapter Events
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/Revised_LinkedIn-Live_Wordpress.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T100000
DTEND;TZID=America/New_York:20241205T110000
DTSTAMP:20260407T053426
CREATED:20241126T194640Z
LAST-MODIFIED:20241203T164900Z
UID:10000275-1733392800-1733396400@medicalaffairs.org
SUMMARY:Omnichannel insights - Driving engagement strategy
DESCRIPTION:Objectives:\n\n\n\nJoin us for a webinar that connects traditional medical insights with the innovative world of omnichannel strategies. This session is for professionals familiar with traditional medical insights\, eager to see how omnichannel approaches and insights can inform medical engagement strategies. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nBrant Jarret\n\n\n\nTony Page\n\n\n\nCarole Catapano\n\n\n\nChristine Castro\n\n\n\nSanjay Singhvi\n\n\n\nLori Klein
URL:https://medicalaffairs.org/events/insightsdrivingstrategy/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/11/InsightsForum.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241120T100000
DTEND;TZID=America/New_York:20241120T110000
DTSTAMP:20260407T053426
CREATED:20241112T182519Z
LAST-MODIFIED:20241112T202820Z
UID:10000272-1732096800-1732100400@medicalaffairs.org
SUMMARY:Keeping it Real: Patient Engagement in Evidence Generation
DESCRIPTION:Explore how AI can revolutionize your daily practice in Medical Affairs. This session will present a Regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting. \n\n\n\nConsequently\, Pharma companies are increasingly including real-world studies in their evidence \n\n\n\n\nUnderstand the opportunities and best practices for involving patient partners in the generation of real-world evidence\n\n\n\nExplore\, using case studies\, the value of patient engagement in the design\, delivery\, analysis and communication of real-world studies\n\n\n\nHighlight the importance of Medical Affairs and Health Economics and Outcomes Research (HEOR) professionals in partnering with colleagues from different functions in Pharma to ensure patients are effectively engaged throughout the product lifecycle\n\n\n\nDiscuss barriers and propose solutions to optimal patient engagement in real-world studies\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nCerise James \n\n\n\nRegional Medical Director \n\n\n\nEvidence Generation Domain Lead \n\n\n\n\n\n\n\nPanelist: \n\n\n\nDawn Lobban \n\n\n\nCo-Founder \n\n\n\nAmica Scientific \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nSusan Thornton \n\n\n\nCEO \n\n\n\nCutaneous Lymphoma Foundation \n\n\n\n\n\n\n\n\n\nPanelist: \n\n\n\nAngela Williams \n\n\n\nVP Global HEOR Head \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nPanelist: \n\n\n\nBhavik Pandya \n\n\n\nDirector\, Oncology Health Economics \n\n\n\nAstellas
URL:https://medicalaffairs.org/events/pt-engagement/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/11/eCademy-Course_Nov20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20241022T160000
DTEND;TZID=Asia/Hong_Kong:20241022T170000
DTSTAMP:20260407T053426
CREATED:20240918T194819Z
LAST-MODIFIED:20240919T183014Z
UID:10000263-1729612800-1729616400@medicalaffairs.org
SUMMARY:Putting the AI into Innovative Medical Affairs Teams
DESCRIPTION:This webinar\, hosted by the MAPS APAC Chapter\, aims to provide a comprehensive and practical overview of how Artificial Intelligence (AI) can be integrated into various functions of Medical Affairs. Attendees will gain insights into the application of AI in medical strategy\, note-taking during advisory boards\, setting agendas\, and enhancing scientific communication. By the end of the session\, participants will have a clear understanding of the tools and techniques available\, and how to implement them effectively to improve efficiency and outcomes in their roles. \n\n\n\nObjectives:\n\n\n\n\n– Understand AI Fundamentals: Gain a basic understanding of AI and its relevance to Medical Affairs.\n\n\n\n– Medical Strategy Enhancement: Learn how AI can assist in developing and executing medical strategies.\n\n\n\n– Efficient Note-Taking and Agenda Setting: Explore AI tools for accurate note-taking and effective agenda setting during advisory boards.\n\n\n\n– Scientific Communication: Understand how AI can streamline and improve scientific communications.\n\n\n\n– Practical Implementation: Receive practical tips and best practices for integrating AI into daily Medical Affairs operations.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nMatt Britland \n\n\n\nManaging Director \n\n\n\nMedWise Consulting \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJacky Shao \n\n\n\nDirector\, Scientific Communications \n\n\n\nGilead Sciences \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSam Shepherd \n\n\n\nIT Business Partner\, Global Medical IT \n\n\n\nAlexion Pharma \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSwetha Shetty \n\n\n\nSenior Director\, Clinical Delivery\, Design and Analytics \n\n\n\nEli Lilly & Company
URL:https://medicalaffairs.org/events/putting-the-ai-into-innovative/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/09/APAC_Oct22_Webinar_website.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241011T100000
DTEND;TZID=America/New_York:20241011T110000
DTSTAMP:20260407T053426
CREATED:20240920T200443Z
LAST-MODIFIED:20240924T194408Z
UID:10000264-1728640800-1728644400@medicalaffairs.org
SUMMARY:Measuring the Impact of Medical Affairs: A data-driven modular approach
DESCRIPTION:In this webinar\, we will share new data showing that while medical affairs is increasing in importance\, it is still struggling to reach a consensus around medical impact metrics. However\, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes. \n\n\n\nIn this webinar\, we will discuss a data-driven\, modular approach to measuring medical impact\, how to simplify this complex topic while allowing for compliance concerns\, and ways to give teams the confidence to tackle and put measurement into practice. Industry leaders will share their lessons learned and best practices for successfully planning and/or implementing impact metrics and the data and analyses needed to make this happen. \n\n\n\nNow is the opportunity for medical teams to become more data-driven\, move beyond traditional activity metrics\, and tap into new impact measures closer to the patient. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nChristoph Bug \n\n\n\nVP Global Medical \n\n\n\nVeeva \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAndreas Gerloff \n\n\n\nVice President\, Global Head of Medical Customer Excellence \n\n\n\nBayer AG \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPascal Vande Gucht \n\n\n\nMedical Excellence Transformation Lead \n\n\n\nUCB
URL:https://medicalaffairs.org/events/measuring-the-impact-data-approach/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/Webinar_oct11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241003T100000
DTEND;TZID=America/New_York:20241003T110000
DTSTAMP:20260407T053426
CREATED:20240924T180306Z
LAST-MODIFIED:20240924T185050Z
UID:10000265-1727949600-1727953200@medicalaffairs.org
SUMMARY:Harnessing AI for Medical Insights: Potential\, Challenges\, and Impact
DESCRIPTION:Objectives:\n\n\n\n\nUnderstand the potential and limitations of AI for Medical Insights\n\n\n\nHighlight pre-work and post-implementation requirements for implementing AI into the Medical Insights process\n\n\n\nShow tangible ways leveraging AI for Medical Insights can demonstrate the impact of Medical Affairs\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nBrant Jarret\n\n\n\nTony Page\n\n\n\nLori Klein\n\n\n\nEnric Sabata Junyent\n\n\n\nSanjay Singhvi\n\n\n\nRandi Kline\n\n\n\nCarol Catapano
URL:https://medicalaffairs.org/events/harnessing-ai-for-medical-insights/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/09/Oct3_Insights.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240920T100000
DTEND;TZID=America/New_York:20240920T110000
DTSTAMP:20260407T053426
CREATED:20240723T162927Z
LAST-MODIFIED:20240912T191804Z
UID:10000248-1726826400-1726830000@medicalaffairs.org
SUMMARY:Leveraging diverse data sources for more impactful insights analysis
DESCRIPTION:Determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process. Powering your insights process with different data sources (such as social media and other online conversations\, medical information\, congresses\, advisory boards\, and field observations) is critical for a full 360-degree view of the market. \n\n\n\nIn this discussion\, you’ll learn: \n\n\n\n\nStrengths and weaknesses of different insight data sources from a business perspective\n\n\n\nHow technologies like AI-supported analysis and reporting help you integrate data sources to deeply understand disease communities\n\n\n\nReal-world results pharma leaders are achieving by integrating data sources and applying AI-supported insights management processes\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nPaul Simms \n\n\n\nCEO \n\n\n\nImpatient Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLance Hill \n\n\n\nCEO \n\n\n\nWithin3 \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAdam Fairfield \n\n\n\nSenior Director of Medical Affairs Launch Excellence \n\n\n\nLilly \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nArturo Benitez \n\n\n\nSenior Global Medical Unit Head Neuroscience \n\n\n\nTakeda \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSahar Javaherian \n\n\n\nNational Director \n\n\n\nJazz Pharma
URL:https://medicalaffairs.org/events/leveraging-diverse-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/07/Webinar-PC-sept20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240822T100000
DTEND;TZID=America/New_York:20240822T110000
DTSTAMP:20260407T053426
CREATED:20240820T151258Z
LAST-MODIFIED:20240820T151324Z
UID:10000260-1724320800-1724324400@medicalaffairs.org
SUMMARY:CSI Insights: Challenges\, Solutions\, Innovation: MAPS Insights FAWG Bi-Monthly Discussion Forum
DESCRIPTION:Join the MAPS Insights Focus Area Working Group (FAWG) for our second deep dive investigation into insight topics!  These bi-monthly forums will feature a panel discussion with members from the FAWG team followed by audience Q&A and discussion. We will answer questions and reference resources on the MAPS content hub.  Bring your Challenges\, Solutions and Innovations to share with your colleagues from all over the world.  \n\n\n\nOur next event will be on Thursday\, August 22nd at 10 a.m. EST. Based on the questionnaire feedback at our last webinar\, the topic will be ANALYZING INSIGHTS. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nApril Adams \n\n\n\nChristoph Bug \n\n\n\nCarole Catapano \n\n\n\nChristine Castro \n\n\n\nBrant Jarrett \n\n\n\nLori Klein \n\n\n\nTony Page
URL:https://medicalaffairs.org/events/csi-insights-challenges-solutions-innovation-maps-insights-fawg-bi-monthly-discussion-forum/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/08/CSI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240809T100000
DTEND;TZID=America/New_York:20240809T110000
DTSTAMP:20260407T053426
CREATED:20240717T143403Z
LAST-MODIFIED:20240725T192138Z
UID:10000246-1723197600-1723201200@medicalaffairs.org
SUMMARY:Applying Data Visualization\, Storytelling\, and Interactivity in Medical Affairs: What Journalism Can Teach Us
DESCRIPTION:Description/Objectives: \n\n\n\nThis presentation will explore similarities between journalism and Medical Affairs\, two disciplines involved in the ethical dissemination of information and audience engagement. Both domains are bound by a common ethos: a commitment to truth\, transparency\, and public enlightenment. The core of the discussion will be the innovative impact of visualization and interactivity in journalism\, highlighting how it has significantly enhanced audience engagement and comprehension. Real-world examples from journalism platforms such as the New York Times will be shown\, analyzing the use of narrative with interactive visual elements. These examples will serve as the foundation to demonstrate how similar approaches can be used for Medical Affairs. The objective is to illustrate how the strategic incorporation of interactive tools\, visualization\, and personalization of content can elevate the communication of medical and scientific information making it more accessible\, engaging\, and meaningful for diverse audiences. By embracing the innovative techniques from journalism\, Medical Affairs professionals can build stronger communications with their audience\, allowing for audiences to determine what they choose to view\, in what order\, and to the level of complexity they prefer. The presentation aims to be a facilitator for innovation\, inspiring Medical Affairs professionals to adopt and adapt journalistic interactivity and visualization to their communication strategies. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nKaren Roy \n\n\n\nMSc\, BCMAS – CEO and Co-founder \n\n\n\nInfograph-ed LLC \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJudy Kando \n\n\n\nPharmD – Executive Director\, Head of Field Medical\, Neuro Psychiatry \n\n\n\nBristol Myers Squibb \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nBhaval Shah \n\n\n\nPhD – President and Co-founder \n\n\n\nInfograph-ed \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nChristan Thomas \n\n\n\nPharmD\, BCOP – Director\, Global Medical Communications and Content\, Oncology \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/applying-data/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Tokyo:20240723T180000
DTEND;TZID=Asia/Tokyo:20240723T190000
DTSTAMP:20260407T053426
CREATED:20240703T213939Z
LAST-MODIFIED:20240709T155720Z
UID:10000245-1721757600-1721761200@medicalaffairs.org
SUMMARY:Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs
DESCRIPTION:Description/Objectives: \n\n\n\nThis session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches. Learn from industry experts about the strategic goals of Medical Affairs and its unique impact generation in a cross-functional environment. Discover essential metrics for assessing performance and best practices for implementation. Explore cutting-edge data generation methods and technological advancements to enhance data quality and impact measurement. \n\n\n\nKey topics to be addressed include: \n\n\n\n\nWhat is the strategic goal of Medical Affairs and how does it generate impact?\n\n\n\nWhat are the key metrics to measure Medical Affairs’ performance and impact?\n\n\n\nHow can innovative data approaches enhance measuring Medical Affairs’ impact?\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nJoeri De Haes \n\n\n\nRegional Director Japan and Asia Pacific \n\n\n\nTrilations \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nCarla Amigo \n\n\n\nMedical Affairs Head \n\n\n\nTakeda Growth & Emerging Markets \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nVictoria Elegant \n\n\n\nAPAC President \n\n\n\nMAPS \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nHeidi Anthoni \n\n\n\nSenior Director\, Oncology Medical Affairs\, Asia Pacific and South America \n\n\n\nDaiichi-Sankyo \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMichio Tanaka \n\n\n\nExecutive Officer\, Vice President\, Medical \n\n\n\nAstraZeneca K.K.
URL:https://medicalaffairs.org/events/driving-excellence/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T100000
DTEND;TZID=America/New_York:20240717T110000
DTSTAMP:20260407T053426
CREATED:20240703T210411Z
LAST-MODIFIED:20240709T160113Z
UID:10000244-1721210400-1721214000@medicalaffairs.org
SUMMARY:Thinking Patient When Thinking Data Dissemination
DESCRIPTION:By the end of this webinar\, attendees should… \n\n\n\n1. Be able to articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it. \n\n\n\n2. Be confident to follow clear methodologies to incorporate the patient voice within publications and the role of Medical Affairs in disease awareness campaigns. \n\n\n\n3. Be able to implement best practice approaches including novel ways to disseminate information. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator and Speaker: \n\n\n\nTricia Gooljarsingh \n\n\n\nVice President\, Medical Affairs \n\n\n\nFulcrum Therapeutics \n\n\n\n\n\n\n\nModerator and Speaker: \n\n\n\nGavin Jones \n\n\n\nGlobal Healthcare Agency Lead \n\n\n\nLumanity \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nTracy Hart \n\n\n\nCEO \n\n\n\nOsteogenesis Imperfecta foundation \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAlia Bucciarelli\, MS \n\n\n\nSenior Director \n\n\n\nVertex Pharmaceuticals
URL:https://medicalaffairs.org/events/thinking-patient-when-thinking-data-dissemination/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240628T100000
DTEND;TZID=America/New_York:20240628T110000
DTSTAMP:20260407T053426
CREATED:20240501T202531Z
LAST-MODIFIED:20240613T181559Z
UID:10000226-1719568800-1719572400@medicalaffairs.org
SUMMARY:Omnichannel Integration in Medical Affairs: From Aspiration to Reality
DESCRIPTION:Omnichannel communication holds the promise of reshaping interactions between the pharmaceutical industry and healthcare professionals (HCPs)\, revolutionizing engagement through personalized and seamless connections. Medical Affairs teams are in a unique position to engage with and provide HCPs with the information and education they seek\, including in-depth clinical data\, additional analyses and treatment updates. While Medical Affairs teams have the capacity to harness this transformative power\, the pharmaceutical industry has been slow to fully embrace this revolution. Crafting effective omnichannel strategies remains a formidable challenge\, laden with barriers. \n\n\n\nOur webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts\, discover their distinctive perspectives\, navigate common obstacles\, and gain firsthand insights into pragmatic omnichannel integration solutions. \n\n\n\nKey areas of focus will include: \n\n\n\n\n Unpacking Omnichannel Strategies: Understanding the added value for customers and organizations\, and the need to diverge from conventional single or multichannel approaches\n\n\n\nOvercoming Barriers: Identifying and surmounting the obstacles hindering Medical Affairs teams’ success with omnichannel\, and exploring actionable solutions\n\n\n\nForging the Path to Omnichannel Success: Strategic drivers and actions\, and how to institute them effectively across organizational landscapes.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nDerek Lavery \n\n\n\nPhD\, Senior Medical Strategy Director \n\n\n\nIPG Health Medical Communications \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMiguel Angel de Blas Martin \n\n\n\nM.Sc.\, MBA\, Global Director\, Scientific Communications \n\n\n\nNovartis \n\n\n\n\n\n\n\nSpeaker: \n\n\n\n Arron Mungul \n\n\n\nFounder \n\n\n\nApogee Life Sciences \n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nMarie-Ludivine Chateau-Degat \n\n\n\nPhD\, MBA\, Sr Director\, Global Medical Communications and Content Excellence Lead \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/omnichannel-integration/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240614T100000
DTEND;TZID=America/New_York:20240614T110000
DTSTAMP:20260407T053426
CREATED:20240424T203236Z
LAST-MODIFIED:20240529T210249Z
UID:10000225-1718359200-1718362800@medicalaffairs.org
SUMMARY:The Future of Field Medical Affairs Productivity
DESCRIPTION:The Medical Affairs landscape is rapidly evolving\, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders\, a number which continues to rise. However\, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It’s crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so\, they can redefine engagement strategies\, ensuring meaningful interactions tailored to stakeholders’ needs. This approach will allow organizations to move beyond mere volume-based metrics\, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time\, this will also lead to better relationships being developed with key scientific stakeholders. \n\n\n\nThis webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nJon Gonzales\n\n\n\nField Medical capabilities Lead \n\n\n\nZS Associates \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSarika Sood\n\n\n\nVP\, Medical Engagement Medical Affairs & HEOR \n\n\n\nAbbvie \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSunil John\n\n\n\nHead of Medical Affairs \n\n\n\nZS Associates \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker:\n\n\n\nKate Bradford\n\n\n\nGlobal Head of Medical Training and Field Capabilities \n\n\n\nAlexion \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKasper Tarp Mortensen\n\n\n\nSenior Director\, CMR Projects\, Digital\, and Frontline Excellence \n\n\n\nNovo Nordisk
URL:https://medicalaffairs.org/events/future-of-medical-affairs-productivity/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=Asia/Tokyo:20240527T180000
DTEND;TZID=Asia/Tokyo:20240527T190000
DTSTAMP:20260407T053426
CREATED:20240508T225508Z
LAST-MODIFIED:20240517T140718Z
UID:10000229-1716832800-1716836400@medicalaffairs.org
SUMMARY:KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs
DESCRIPTION:Join us for an exciting webinar\, co-organized by KSPM and MAPS\, that will highlight the critical role of Medical Affairs in the healthcare industry. Industry experts from Korea and global will discuss the strategic value and tangible impact Medical Affairs professionals make in advancing patient care and driving pharmaceutical innovation. \n\n\n\nDon’t miss this opportunity to gain insights and join the conversation on the evolving landscape of Medical Affairs! \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nVictoria Elegant \n\n\n\nAPAC President \n\n\n\nMAPS \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nHyungJin Jung \n\n\n\nVice President \n\n\n\nKSPM \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nInSu Cho \n\n\n\nHead of Medical\, Specialty Care \n\n\n\nSanofi Korea \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSooa Kim \n\n\n\nSenior Medical Director \n\n\n\nAmgen Korea \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nHahn-Ey Lee \n\n\n\nTransformation and Operations Excellence Lead \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/kspm-maps-joint-webinar-the-value-and-impact-of-medical-affairs/
CATEGORIES:Webinar
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END:VCALENDAR