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DTSTART;TZID=America/New_York:20260227T100000
DTEND;TZID=America/New_York:20260227T110000
DTSTAMP:20260407T040238
CREATED:20251218T165129Z
LAST-MODIFIED:20260211T173150Z
UID:10000348-1772186400-1772190000@medicalaffairs.org
SUMMARY:Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy\, Engagement\, and Impact
DESCRIPTION:Medical Affairs is a strategic function that is rapidly expanding its influence on organizational strategy. By integrating scientific expertise\, real-world evidence\, medical insights\, and advanced analytics\, Medical Affairs teams are increasingly positioned to inform decisions that shape clinical\, commercial\, and enterprise-wide priorities. \n\n\n\nThe growing availability of diverse data sources—including claims\, electronic health records\, and other real-world datasets—provides Medical Affairs with deeper insight into patient needs and care gaps than ever before. As AI and analytics mature\, leading organizations are incorporating these capabilities into Medical Affairs workflows to elevate scientific engagement\, enhance evidence generation\, and demonstrate real-world value. \n\n\n\nThis session will clarify how AI and analytics can be applied in practice\, highlight real examples of high-impact applications\, and outline the capabilities Medical Affairs teams need to succeed. Attendees will gain a practical view of how Precision Medical Affairs can be embedded across the product lifecycle and how data-driven approaches can strengthen Medical Affairs’ role in driving broader organizational strategy. \n\n\n\nLearning Objectives\n\n\n\n\nUnderstand how AI and advanced analytics strengthen the strategic role of Medical Affairs by enabling more precise\, insight-driven decisions that inform organizational priorities.\n\n\n\nIdentify practical applications of data-driven tools and diverse evidence sources that enhance scientific engagement\, improve insight generation\, and demonstrate real-world value.\n\n\n\nDescribe how Precision Medical Affairs can be embedded across the product lifecycle in ways that elevate decision-making\, deepen stakeholder engagement\, and support broader organizational strategy.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nLori Klein \n\n\n\nPartner\, Medical & Scientific Affairs Practice Lead \n\n\n\nInizio Ignite\, Putnam \n\n\n\n\n\nSpeaker: \n\n\n\nSonal Bhatia\, MD\, MSc \n\n\n\nFormer CMO\, Pfizer Rare Disease | Physician | Integrative Health & Ayurveda | Medical Affairs Leadership \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNikheel Kolatkar \n\n\n\nVP of US Medical \n\n\n\nGenentech \n\n\n\n\n\nSpeaker: \n\n\n\nCarl de Luca Ph.D. \n\n\n\nDirector of Medical Insights & Analytics\, \n\n\n\nMedical Affairs-Oncology \n\n\n\nRegeneron Pharmaceuticals Inc.
URL:https://medicalaffairs.org/events/precision-medical-affairs-in-action-using-ai-and-analytics-to-elevate-strategy-engagement-and-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260206T100000
DTEND;TZID=America/New_York:20260206T110000
DTSTAMP:20260407T040238
CREATED:20251107T163311Z
LAST-MODIFIED:20251107T163427Z
UID:10000334-1770372000-1770375600@medicalaffairs.org
SUMMARY:Small Team – Big Footprint: Building Global Medical Affairs With Lean Resources
DESCRIPTION:Due to regulatory uncertainty\, difficult patient recruitment\, and growing costs\, U.S. biotech companies are increasingly looking to Europe to conduct clinical trials and build Medical Affairs functions to prepare for launch. \n\n\n\nBut how do Medical Affairs departments scale internationally\, maintain compliance\, and deliver value while managing headcount and resource limitations? \n\n\n\nIn this session\, two Medical Affairs leaders will share case studies illustrating how they built global organizations with lean U.S. teams—offering practical insights for achieving efficiency\, maintaining quality\, and driving meaningful global impact. \n\n\n\nLearning Objectives\n\n\n\n\nIdentify common challenges faced when establishing or expanding Medical Affairs organizations globally with limited resources.\n\n\n\nExplore the business case for building vs. outsourcing and describe the upskilling needed to achieve impact.\n\n\n\nApply practical strategies for maintaining oversight\, quality\, responsiveness\, and compliance in lean Medical Affairs structures.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nDenise Chambley \n\n\n\nPresident\, Medical \n\n\n\nAmplity \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPam Bacon \n\n\n\nHead of Medical Affairs\, Europe \n\n\n\nSpringworks Therapeutics \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nBrendan Lowe \n\n\n\nHuman Resources Leader \n\n\n\nCrinetics
URL:https://medicalaffairs.org/events/small-team-big-footprint-building-global-medical-affairs-with-lean-resources/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260130T103000
DTEND;TZID=America/New_York:20260130T113000
DTSTAMP:20260407T040238
CREATED:20251107T172712Z
LAST-MODIFIED:20251107T172951Z
UID:10000335-1769769000-1769772600@medicalaffairs.org
SUMMARY:Creativity In Medical Affairs: Proven Principles And Practical Tools
DESCRIPTION:This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives. \n\n\n\nSpecifically\, it examines the five principles of Design Thinking—empathy\, problem framing\, ideation\, prototyping\, and testing—and how these can be applied to evidence generation\, HCP education\, treatment pathway optimization\, and KOL engagement. \n\n\n\nParticipants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams. \n\n\n\nLearning Objectives\n\n\n\n\nApply Design Thinking principles across all Medical Affairs workstreams.\n\n\n\nUnderstand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.\n\n\n\nUse practical creativity tools to deliver innovative solutions to Medical Affairs challenges.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nStephen Kagan \n\n\n\nMedical Affairs Professional\, Professional Development Lead \n\n\n\nMAPS \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSteve Martino \n\n\n\nManaging Partner \n\n\n\nM Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJohn Surie \n\n\n\nManaging Partner \n\n\n\nM Health \n\n\n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nSimon Morris \n\n\n\nSenior Consultant \n\n\n\nM Health
URL:https://medicalaffairs.org/events/creativity-in-medical-affairs-proven-principles-and-practical-tools/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260116T100000
DTEND;TZID=America/New_York:20260116T110000
DTSTAMP:20260407T040238
CREATED:20251107T185212Z
LAST-MODIFIED:20260108T170226Z
UID:10000337-1768557600-1768561200@medicalaffairs.org
SUMMARY:Expanding Your Medical Affairs Impact: Strategic Engagement Beyond the Prescribing Physician
DESCRIPTION:In today’s complex healthcare landscape\, patient outcomes depend on a diverse network of stakeholders far beyond the prescribing physician. Join us as we explore why traditional Medical Affairs engagement models need to evolve and examine strategies for building meaningful relationships with nurses\, pharmacists\, patients\, advocacy groups\, and other influential voices in healthcare delivery. \n\n\n\nWhether you’re considering broadening your current engagement strategy or looking to understand the evolving Medical Affairs landscape\, this session will provide valuable insights and practical guidance for multi-stakeholder engagement. \n\n\n\nLearning Objectives\n\n\n\n\nRecognize key non-prescribing stakeholder groups that influence patient outcomes in modern healthcare delivery.\n\n\n\nGain insights on why traditional Medical Affairs engagement models need to evolve to address today’s complex healthcare landscape.\n\n\n\nDetermine successful strategies and practical approaches for engaging diverse healthcare stakeholders based on real-world industry experiences.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nHelen Langan \n\n\n\nEVP\, Medical Affairs Strategy and Transformation \n\n\n\nOmnicom Health Medical Communications \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLucy Turner \n\n\n\nMedical Lead\, GI Cancers and Emerging Portfolio\, Europe and Canada \n\n\n\nAstraZeneca \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nGurinder S. Sidhu \n\n\n\nU.S. Antiviral Medical Lead\, Senior Director \n\n\n\nPfizer \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAlex Schepart\, PharmD\, MBA \n\n\n\nSenior Director\, Medical Affairs \n\n\n\nShionogi Inc.
URL:https://medicalaffairs.org/events/expanding-your-medical-affairs-impact-strategic-engagement-beyond-the-prescribing-physician/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T100000
DTEND;TZID=America/New_York:20251217T110000
DTSTAMP:20260407T040238
CREATED:20251107T190653Z
LAST-MODIFIED:20251125T214954Z
UID:10000339-1765965600-1765969200@medicalaffairs.org
SUMMARY:Leading Medical Affairs Through Transformation: The Five Practices of Exemplary Leadership in Action
DESCRIPTION:Ready to turn change into momentum? Part 3 of our 3-part MAPS leadership series brings Kouzes and Posner’s Five Practices to life for Medical Affairs. Building on Part 1 (Goleman’s Emotional Intelligence) and Part 2 (applying six leadership styles)\, this fast-paced\, interactive 60-minute session shows you exactly how to: \n\n\n\n\nModel the Way: Lead by example under pressure—especially when tight timelines tempt teams to cut corners on standards and integrity.\n\n\n\nInspire a Shared Vision: Align skeptical stakeholders behind bold\, feasible goals by articulating a clear future state\, connecting it to shared priorities\, and outlining practical steps to get there.\n\n\n\nChallenge the Process: Break silos and spark innovation—improving MSL–regulatory flow and learning through small wins.\n\n\n\nEnable Others to Act: Strengthen trust\, collaboration\, and confidence so teams contribute powerfully to high-stakes deliverables.\n\n\n\nEncourage the Heart: Recognize excellence and celebrate wins to sustain performance through demanding cycles.\n\n\n\n\nThrough realistic Medical Affairs scenarios\, peer insights\, and a hands-on simulation\, you’ll leave with concrete practices you can apply immediately to elevate team performance\, accelerate transformation\, and build a resilient\, high-trust culture. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nCo- Moderator: \n\n\n\nMatthew John Rice \n\n\n\nLearning Architect Director\, Center for Scientific Exchange Excellence \n\n\n\nMerck & Co.\, Inc. \n\n\n\n\n\n\n\nCo-Moderator: \n\n\n\nDeborah Braccia\, PhD\, MPA
URL:https://medicalaffairs.org/events/thriving-in-times-of-transformation-part-3-of-3-five-practices-of-exemplary-leadership/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251212T100000
DTEND;TZID=America/New_York:20251212T110000
DTSTAMP:20260407T040238
CREATED:20251003T222049Z
LAST-MODIFIED:20251205T202754Z
UID:10000325-1765533600-1765537200@medicalaffairs.org
SUMMARY:Patient-Centric Medical Affairs: From High-Level Strategy to Day-to-Day Impact
DESCRIPTION:Discover how embedding patient engagement from the top down can transform your Medical Affairs strategy—driving genuine patient-centricity\, meaningful impact\, and long-term success. Join us to learn practical insights on integrating the patient voice at every level of decision-making and how this approach can revolutionize YOUR approach to medical strategy. \n\n\n\nJohn Ioannou will present how UCB has integrated the patient perspective into multiple levels of decision making\, facilitating continued meaningful patient engagement throughout the various stages of drug development and launch. Sorcha Ní Dhochartaigh will discuss how early and long-term patient involvement across Medical Affairs projects can compliantly add value and increase the impact of our work. She will be joined by Mark and Karen Verrill\, representatives from Maggie’s charity\, to provide the clinical perspective on what ‘good’ patient engagement looks like. \n\n\n\nSkills and knowledge gained in the webinar will be directly transferrable\, allowing individuals to more effectively develop patient-centric medical strategic plans and communicate their value. \n\n\n\nLearning Objectives: \n\n\n\n\nUnderstand actionable methods for involving the patient voice in Medical Affairs strategy.\n\n\n\nCommunicate the value of patient engagement in high-level Medical Affairs strategy to colleagues and managers.\n\n\n\nImplement practical tips to maximize the meaningfulness and impact of engaging patients in Medical Affairs strategy throughout the product lifecycle.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nAlice Wilcox \n\n\n\nSenior Analyst \n\n\n\nCostello Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJohn Ioannou \n\n\n\nGlobal Medical Head of Immunology Therapeutic Area \n\n\n\nUCB \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nSorcha Ní Dhochartaigh  \n\n\n\nTherapy Area Lead\, GI\,  \n\n\n\nAstraZeneca \n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKaren Verrill \n\n\n\nCentre Head \n\n\n\n Maggie’s Centres
URL:https://medicalaffairs.org/events/patient-centric-medical-affairs-from-high-level-strategy-to-day-to-day-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T120000
DTEND;TZID=America/New_York:20251211T130000
DTSTAMP:20260407T040238
CREATED:20251204T163543Z
LAST-MODIFIED:20251205T170658Z
UID:10000346-1765454400-1765458000@medicalaffairs.org
SUMMARY:Benchmark Review: Launch Readiness and Execution
DESCRIPTION:The 2025 Medical Affairs Launch Readiness & Execution Benchmark Report reveals a pivotal moment for Medical Affairs as it rises to co-lead the next generation of product launches. Drawing on insights from 35 senior leaders across 28 global pharma\, biotech\, and medtech organizations\, MAPS’ latest Benchmark Report uncovers how Medical is being brought earlier into planning\, tasked with broader stakeholder engagement\, and relied upon to shape strategy and evidence for increasingly complex therapies. Leaders highlight widening responsibilities—spanning payers\, patients\, and precision-defined populations—while also confronting real barriers like limited digital adoption and cross-functional friction. The report maps out the capability spine Medical teams need to strengthen to thrive under rising expectations\, from launch strategy and evidence generation to field insights and expert engagement. Ultimately\, it provides a blueprint for how Medical can scale its impact and drive launch excellence in an era defined by scientific complexity and rapid innovation. \n\n\n\nJoin us for a special LinkedIn Live session where industry leaders in Medical Affairs and Launch Excellence will break down the report’s findings\, share real-world perspectives\, and challenge the status quo. Don’t miss this chance to hear experts debate what’s coming next—and how Medical teams can prepare to lead. \n\n\n\n\nJoin the Event!\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nTommaso Poggioli \n\n\n\nPartner \n\n\n\nBCG \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nDrew Macgregor \n\n\n\nVice President\, Global Head of External Medical Services \n\n\n\nBayer \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nArron Mungul \n\n\n\nFounder \n\n\n\nApogee Life Sciences Limited \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLiliana Alfaya \n\n\n\nLaunch Excellence Competency Team Lead \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKorinne Jew \n\n\n\nSenior Director\, Enterprise Clinical Research & Medical Science \n\n\n\nMedtronic
URL:https://medicalaffairs.org/events/benchmark-review-launch-readiness-and-execution/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T100000
DTEND;TZID=America/New_York:20251209T110000
DTSTAMP:20260407T040238
CREATED:20251106T230107Z
LAST-MODIFIED:20251114T004029Z
UID:10000333-1765274400-1765278000@medicalaffairs.org
SUMMARY:Beyond the Buzz: Practical AI for Launch Impact
DESCRIPTION:AI is transforming how Medical Affairs teams gather\, interpret\, and act on insights—but many leaders are still asking: What’s hype\, and what’s real in the next 12–18 months? \n\n\n\nIn this session\, we’ll explore how AI is evolving to meet the practical needs of Medical Affairs and what that means for launch readiness\, cross-functional collaboration\, and measurable impact. Building on the latest use cases\, we’ll show how AI can orchestrate insights across functions—enabling teams to anticipate needs\, avoid missteps\, and make confident decisions faster. \n\n\n\nYou’ll leave with actionable strategies to: \n\n\n\n\nUnderstand where AI can deliver immediate value versus longer-term promise.\n\n\n\nGather and integrate data across Medical\, Commercial\, and Field teams to enable real-time clarity and demonstrate clinical impact.\n\n\n\nGenerate insights that directly support launch objectives and market understanding.\n\n\n\nAlign functions earlier in the process to build a unified\, insight-driven approach to strategy.\n\n\n\n\nLearning Objectives\n\n\n\n\nIdentify where AI can deliver immediate value for Medical Affairs teams versus longer-term potential.\n\n\n\nDemonstrate how Medical Affairs can leverage AI to measure and communicate strategic impact across the product lifecycle.\n\n\n\nIdentify practical AI applications that accelerate launch readiness and enable faster\, data-driven decisions.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nGareth Morrell \n\n\n\nHead of Research and Insights \n\n\n\nImpatient Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLance Hill \n\n\n\nCEO \n\n\n\nWithin3 \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nJason Smith \n\n\n\nCTO\, AI & Analytics \n\n\n\nWithin3 \n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nSpeaker: \n\n\n\nPrem Sundivakkam\, PhD\, MBA \n\n\n\nExecutive Lead\, Global Medical Affairs\, Communications and Congress I Internal Medicine\, Antivirals \n\n\n\nPfizer
URL:https://medicalaffairs.org/events/beyond-the-buzz-practical-ai-for-launch-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251205T100000
DTEND;TZID=America/New_York:20251205T110000
DTSTAMP:20260407T040238
CREATED:20251106T225253Z
LAST-MODIFIED:20251106T225258Z
UID:10000332-1764928800-1764932400@medicalaffairs.org
SUMMARY:Harnessing AI and Real-World Evidence to Advance Alzheimer’s Screening and Equitable Access
DESCRIPTION:The approval of new Alzheimer’s therapies has reshaped the landscape of diagnosis and care\, driving measurable increases in screening\, biomarker testing\, and provider engagement. Yet despite this progress\, meaningful disparities in access and treatment persist across patient populations. \n\n\n\nIn this educational webinar\, experts will present findings from a recent joint research initiative. The session will explore how AI-driven analysis of real-world data (RWD) can illuminate trends in Alzheimer’s screening\, testing\, and treatment—and critically\, where inequities remain. Given that emerging treatments create opportunities to improve patient care\, this discussion will offer a complementary perspective on how the approval of new therapies drives information-seeking among healthcare professionals (HCPs) and creates opportunities for funding and external education. \n\n\n\nUltimately\, targeted HCP education influences knowledge\, confidence\, and clinical practice—underscoring its vital role in improving equitable outcomes. \n\n\n\nAttendees will gain practical insights into: \n\n\n\n\nThe impact of new therapies on real-world screening and diagnostic practices\n\n\n\nLeveraging AI and RWE to precisely identify and quantify key disparities across race\, gender\, and insurance type\n\n\n\nHow HCP education and training can effectively close knowledge and practice gaps for more equitable care\n\n\n\nActionable approaches for Medical Affairs teams to apply these data-driven insights to their own therapeutic areas\n\n\n\n\nLearning Objectives\n\n\n\n\nAnalyze the real-world impact of new Alzheimer’s therapies on screening and diagnostic practices using AI-driven RWE.\n\n\n\nIdentify and quantify specific disparities in Alzheimer’s access and treatment across key patient demographics (race\, gender\, insurance type).\n\n\n\nEvaluate the role of targeted HCP education in addressing knowledge gaps and promoting equitable patient care.\n\n\n\nDevelop actionable strategies for applying RWE and AI approaches to illuminate inequities within their own therapeutic areas.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nTabby Khan \n\n\n\nSenior Director\, Analytics \n\n\n\nKomodo Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKatie Lucero \n\n\n\nPhD\, Chief Impact Officer \n\n\n\nMedscape \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nRob Adamoski \n\n\n\nVice President\, Medical Affairs \n\n\n\nCorcept
URL:https://medicalaffairs.org/events/harnessing-ai-and-real-world-evidence-to-advance-alzheimers-screening-and-equitable-access/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T100000
DTEND;TZID=America/New_York:20251203T110000
DTSTAMP:20260407T040238
CREATED:20251107T185858Z
LAST-MODIFIED:20251125T215233Z
UID:10000338-1764756000-1764759600@medicalaffairs.org
SUMMARY:Leading Medical Affairs Through Transformation: Applying Goleman’s Six Styles with Emotional Intelligence
DESCRIPTION:Ready to lead change with confidence? Part 2 of our 3-part MAPS series turns insight into action. In Part 1\, we unpacked Daniel Goleman’s five elements of Emotional Intelligence (EI). Now we put EI to work. \n\n\n\nUnlock the leadership edge top Medical Affairs teams rely on. In this fast-paced\, interactive 60-minute session\, you’ll see how Goleman’s six leadership styles—powered by EI—deliver real-world results: faster alignment\, stronger collaboration\, and measurable performance. Through practical case studies\, peer exchange\, and guided reflection\, you’ll learn exactly when to flex authoritative vs. democratic\, when affiliative trumps pacesetting\, and how coaching elevates talent during transformation. Walk away with a clear playbook to lead confidently\, influence cross-functional partners\, and build a high-trust\, high-impact culture—starting immediately. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nCo- Moderator: \n\n\n\nMatthew John Rice \n\n\n\nLearning Architect Director\, Center for Scientific Exchange Excellence \n\n\n\nMerck & Co.\, Inc. \n\n\n\n\n\n\n\nCo-Moderator: \n\n\n\nDeborah Braccia\, PhD\, MPA
URL:https://medicalaffairs.org/events/thriving-in-times-of-transformation-part-2-of-3-the-six-leadership-styles/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251121T100000
DTEND;TZID=America/New_York:20251121T110000
DTSTAMP:20260407T040238
CREATED:20251003T182108Z
LAST-MODIFIED:20251003T182111Z
UID:10000321-1763719200-1763722800@medicalaffairs.org
SUMMARY:Unlocking Externally Sponsored Research Value
DESCRIPTION:As Biopharma and regulators’ appetite for understanding the value of medicines in the real world increases—alongside the desire to be closer to patients and providers—a new lens is being placed on Externally Sponsored Research (ESR) as a key pillar in Evidence Generation (EvGen). The ability to execute EvGen strategies through Company Sponsored Studies (CSS) alone is being stretched\, resulting in many companies looking to more strategic use of ESR\, including with registrational intent and for signal seeking (e.g.\, biomarker exploration). \n\n\n\nLearning Objectives \n\n\n\n\nArticulate the key trends affecting ESR today.\n\n\n\nUnderstand how industry leaders are using ESR to support evidence generation.\n\n\n\nIdentify best-practice techniques for delivery of ESR trials.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nKelli Rock-Walker \n\n\n\nManaging Director\, Medical Affairs  \n\n\n\nSyneos Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKelly Haines \n\n\n\nSenior Director\, Head\, Medical Study Operations  \n\n\n\nRegeneron
URL:https://medicalaffairs.org/events/unlocking-externally-sponsored-research-value/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251107T100000
DTEND;TZID=America/New_York:20251107T110000
DTSTAMP:20260407T040238
CREATED:20251003T204829Z
LAST-MODIFIED:20251003T211645Z
UID:10000323-1762509600-1762513200@medicalaffairs.org
SUMMARY:Redefining Evidence Generation: Innovative AI-Enabled Approaches for a New Era of Therapies
DESCRIPTION:Medical Affairs is at the center of a shifting evidence landscape. As newly approved therapies and evolving standards of care bring urgent questions about safety\, effectiveness\, and utilization\, traditional registries and clinical trials too often fall short—delivering answers that are delayed\, incomplete\, or unrepresentative. \n\n\n\nThis webinar will explore how new approaches are transforming evidence generation for registries and studies by leveraging structured and unstructured electronic health records\, creating flexible\, living platforms that adapt as new standards of care and questions emerge. While we will highlight an Alzheimer’s initiative as an example of innovation in a complex and evolving disease area\, the approaches and lessons discussed are broadly applicable across therapeutic areas. \n\n\n\nAttendees will gain perspective on how these methods can support Medical Affairs in building stronger evidence strategies\, driving scientific exchange\, and enabling better communication with payers\, providers\, and regulators. \n\n\n\nLearning Objectives\n\n\n\n\nRecognize why traditional observational methods often fail to meet evolving evidence needs.\n\n\n\nUnderstand how AI and automation can transform real-world evidence generation by improving efficiency\, inclusivity\, and adaptability.\n\n\n\nLearn from an Alzheimer’s initiative as an example of how innovative approaches can build scalable\, living evidence platforms.\n\n\n\nIdentify how Medical Affairs can leverage these approaches to strengthen communication\, support access\, and drive evidence strategies across therapeutic areas.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nTiffany Hadzi \n\n\n\nVP Client Services\,  \n\n\n\nOM1 \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nCarl Marci\, MD \n\n\n\nChief Clinical Officer \n\n\n\nOM1 \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAnn Hartry \n\n\n\nAssociate Vice President\, Value\, Evidence\, & Outcomes\, Neuroscience\, \n\n\n\nLilly
URL:https://medicalaffairs.org/events/redefining-evidence-generation-innovative-ai-enabled-approaches-for-a-new-era-of-therapies/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251031T100000
DTEND;TZID=America/New_York:20251031T110000
DTSTAMP:20260407T040238
CREATED:20250822T225747Z
LAST-MODIFIED:20250822T230013Z
UID:10000311-1761904800-1761908400@medicalaffairs.org
SUMMARY:Medical Affairs In Early Stage Development? Seriously?
DESCRIPTION:According to the OECD\, the aging population is projected to increase global healthcare spending by many trillions of dollars in the coming decades.\n\n\n\nOnce the notorious killer\, cardiovascular-related mortality has decreased over time—leading to an increase in prevalence of other diseases.\n\n\n\nBrain disorders are expected to triple in cost to $15 trillion by 2030\, and cancer cases are projected to increase by 77% by 2050 (McKinsey\, WHO).\n\n\n\nHealthcare systems aim to drive costs down while increasing both lifespan and health span.\n\n\n\nIt still costs over $2 billion to develop a new therapeutic (Deloitte).\n\n\n\n60% of launched drugs don’t hit sales forecasts\, and of those that miss first-year targets\, only 20% recover (ZS\, Trinity\, IQVIA).\n\n\n\nThe upcoming patent cliff may wipe $180 billion off revenue in 2027/2028 (FT/Evaluate).\n\n\n\nIncreasingly stringent market conditions have become the norm\, with policies such as Most Favored Nation pricing\, drug tariffs\, and EU joint HTA.\n\n\n\n\nPharmaceutical product development is more challenging than every before. Yet\, most organisations do not have Medical Affairs presence in early-stage development.  Why would you?   Most organisations involve Medical Affairs at Phase 3 before pivotal trial read-out.  This is already late if we consider the challenges affecting drug development and chances of launch success.  Involving Medical Affairs early already may increase chances of progressing programmes to filing as well as increasing chances of a successful launch and return on investment.   \n\n\n\nJoin our experts who will be covering the burning platform that is early stage drug development\, listen and ask them questions on their thoughts on the role of Medical Affairs in early-stage drug development. \n\n\n\nLearning Objectives \n\n\n\n\nUnderstand the benefits and opportunities of involving Medical Affairs in early therapeutic development stages.\n\n\n\nLearn how a robust Medical Affairs function can shape development strategy and support launch readiness.\n\n\n\nDefine the ideal role Medical Affairs should play in early product development.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nRakesh Kantaria \n\n\n\nFounder and CEO \n\n\n\nCircuit Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nDr. Samin Saeed \n\n\n\nVP\, Early Medical Pipeline\, Specialty Care \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJan Schadrack \n\n\n\nVP\, TA Head Neuroscience and Rare Disease; Product Development Medical \n\n\n\nRoche \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPaulo Fontoura \n\n\n\nChief Medical Officer \n\n\n\nXaira
URL:https://medicalaffairs.org/events/medical-affairs-in-early-stage-development-seriously/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T100000
DTEND;TZID=America/New_York:20251030T110000
DTSTAMP:20260407T040238
CREATED:20250904T210107Z
LAST-MODIFIED:20251003T200616Z
UID:10000313-1761818400-1761822000@medicalaffairs.org
SUMMARY:Updates to Insights Standards and Guidance: Evolving Best Practices
DESCRIPTION:Join us to review what’s new over the past few years. Topics will include the increasing importance of commercial collaboration\, strategic frameworks\, incorporation of AI\, multi-modal data and impact metrics. Bring your questions! \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nJo Ann Antenor – Sobi \n\n\n\nBrant Jarrett – Mallinckrodt Pharmaceuticals \n\n\n\nTony Page – Within3 \n\n\n\nPete Piliero – MAPS \n\n\n\nPrem Sundivakkam – Pfizer
URL:https://medicalaffairs.org/events/updates-to-insights-standards-and-guidance-evolving-best-practices/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T100000
DTEND;TZID=America/New_York:20251029T110000
DTSTAMP:20260407T040238
CREATED:20251007T190915Z
LAST-MODIFIED:20251007T191215Z
UID:10000326-1761732000-1761735600@medicalaffairs.org
SUMMARY:Registries 101: A Medical Affairs' Value Primer
DESCRIPTION:Registries are often mentioned but much less frequently implemented. As such\, many Medical Affairs professionals have not had the opportunity to put “hand on” from either a conceptual or technical standpoint. In this 60-minute webinar\, a cross-functional group of experts will present the basics of why\, when and how to make the most of a registry as we look to assess and address care gaps. A range of perspectives from RWE expert to HQ medical director to field medical director will be presented and examples of patient\, product and disease state registries will be considered. \n\n\n\nObjectives: \n\n\n\n1. Describe the value of registry data in evidence generation \n\n\n\n\n\n\n\n2. Gain insight into the purpose\, design and operationalization of registries \n\n\n\n3. Articulate the role of Medical Affairs in the design and conduct of registries \n\n\n\n4. Appreciate the challenges and opportunities when analyzing registry data \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nDiana Morgenstern \n\n\n\nMD\, FACP\, Head\, RWE and Outcomes Research \n\n\n\n Viatris \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAngela Williams \n\n\n\nVP\, Global Head HEOR \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPhD\, Vice President\, Medical Affairs Strategy \n\n\n\nImmunityBio
URL:https://medicalaffairs.org/events/registries-101-a-medical-affairs-value-primer/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T100000
DTEND;TZID=America/New_York:20251022T110000
DTSTAMP:20260407T040238
CREATED:20251003T211626Z
LAST-MODIFIED:20251003T211723Z
UID:10000324-1761127200-1761130800@medicalaffairs.org
SUMMARY:Thriving in Times of Transformation: Effective Leadership Practices for Supporting Teams in the Rapidly Evolving Landscape of Medical Affairs: Part 1 of 3: Five Elements of Emotional Intelligence
DESCRIPTION:In today’s rapidly evolving Medical Affairs landscape\, technical expertise alone is no longer enough. To truly thrive in times of transformation\, leaders must cultivate emotional intelligence—the foundation of effective leadership. \n\n\n\nJoin us for Part 1 of our 3-part\, interactive 60-minute webinar series designed specifically for members of the Medical Affairs Professional Society (MAPS) who are eager to elevate their leadership and management capabilities. This session will explore the five elements of emotional intelligence—self-awareness\, self-regulation\, motivation\, empathy\, and social skills—and how they can be harnessed to build resilient\, high-performing Medical Affairs teams. \n\n\n\n\nThrough real-world case studies\, peer insights\, and guided reflection\, you’ll learn how emotionally intelligent leadership can:\n\n\n\nStrengthen team cohesion and trust\n\n\n\nImprove communication and collaboration\n\n\n\nEnhance decision-making under pressure\n\n\n\nFoster a culture of empathy and accountability\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nCo-Moderator \n\n\n\nMatthew John Rice \n\n\n\nLearning Architect Director\, Center for Scientific Exchange Excellence  \n\n\n\nMerck & Co.\, Inc. \n\n\n\n\n\n\n\nCo-Moderator: \n\n\n\nDeborah Braccia\, PhD\, MPA \n\n\n\nFounder & Principal\,  \n\n\n\nDVB Consulting
URL:https://medicalaffairs.org/events/thriving-in-times-of-transformation-effective-leadership-practices-for-supporting-teams-in-the-rapidly-evolving-landscape-of-medical-affairs-part-1-of-3-five-elements-of-emotional-intelligence/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251010T100000
DTEND;TZID=America/New_York:20251010T110000
DTSTAMP:20260407T040238
CREATED:20250822T230957Z
LAST-MODIFIED:20250822T231302Z
UID:10000312-1760090400-1760094000@medicalaffairs.org
SUMMARY:AI and the HCP Experience: Implications for Medical Affairs
DESCRIPTION:Artificial Intelligence is already reshaping how healthcare is delivered and how Medical Affairs operates. In this interactive webinar\, the panel will share data from healthcare decision makers about the use of AI in health systems and discuss the impact on how Medical Affairs engages with healthcare providers and executes educational programming. \n\n\n\nParticipants will gain a deeper understanding of how AI is influencing medical decision-making and care coordination and how this will impact medical education and evidence generation. Attendees will leave equipped with actionable strategies to adapt\, lead\, and innovate in an AI-driven healthcare ecosystem. \n\n\n\nLearning Objectives \n\n\n\n\nRecognize how AI is currently being used by health systems and healthcare professionals in clinical practice.\n\n\n\nEvaluate the implications of AI adoption on Medical Affairs functions\, such as scientific communications\, evidence generation\, and stakeholder engagement.\n\n\n\nIdentify key challenges and opportunities in integrating AI into Medical Affairs workflows\, including data quality\, insight generation\, and cross-functional collaboration.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nJason McDonough \n\n\n\nPhD\, CMPP\, SVP\, Medical Strategy \n\n\n\nPrecision AQ \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSam Vaudrey \n\n\n\nSr. Director\, Innovation & Technology \n\n\n\nPrecision AQ \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nGreg Gregory \n\n\n\nPhD\, EVP\, Partner \n\n\n\nPrecision AQ \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAdam Rodman\, MD\, MPH\, FACP \n\n\n\nHospitalist\, Beth Israel Deaconess Medical Center \n\n\n\nAssistant Professor\, Harvard Medical School \n\n\n\nDirector of AI Programs\, Shapiro Center for Research and Education\, BIDMC \n\n\n\nCo-director\, iMED Initiative at BIDMC
URL:https://medicalaffairs.org/events/ai-and-the-hcp-experience-implications-for-medical-affairs/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250919T100000
DTEND;TZID=America/New_York:20250919T110000
DTSTAMP:20260407T040238
CREATED:20250822T224457Z
LAST-MODIFIED:20250917T143332Z
UID:10000310-1758276000-1758279600@medicalaffairs.org
SUMMARY:Operationalizing Medical Strategy: A Success Story in Demonstrating Value and Impact
DESCRIPTION:Medical Affairs organizations are increasingly challenged to demonstrate their value through aligned\, strategic execution that drives meaningful clinical impact. This webinar highlights how one organization successfully applied the MedImpact Model™ to achieve clarity of purpose\, functional alignment\, and measurable behavior change in the field. \n\n\n\nThe session will walk attendees through how the three pillars of the MedImpact Model™ —Impact Story\, Contributions\, and Execution—were used to translate high-level strategy into tangible action. Whether you use the MedImpact Model™ or your organization’s own framework\, participants will gain practical insights in using a proven framework to empower cross-functional teams and field medical professionals to elevate their role in enabling informed therapeutic decisions and advancing patient care. \n\n\n\nLearning Objectives \n\n\n\n\nUnderstand how a proven framework like the MedImpact Model™ (Impact Story\, Contributions\, and Execution) was successfully used by an organization to drive aligned strategy and clinical behavior change.\n\n\n\nRecognize how tactical execution can be elevated through structured planning\, team alignment\, and targeted coaching within a Medical Affairs organization.\n\n\n\nApply key lessons and practical insights to operationalizing a medical impact framework within their own teams and organizations.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nLinda Traylor \n\n\n\nPhD\, VP\, Head of Global Medical Excellence \n\n\n\nAcceleration \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJoseph Giuliano \n\n\n\nManaging Director\,  \n\n\n\nRare Medical Affairs \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMatt Nelson \n\n\n\nHead of US Medical Affairs\, \n\n\n\nAmicus Therapeutics
URL:https://medicalaffairs.org/events/operationalizing-medical-strategy-a-success-story-in-demonstrating-value-and-impact/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250912T100000
DTEND;TZID=America/New_York:20250912T110000
DTSTAMP:20260407T040238
CREATED:20250822T215906Z
LAST-MODIFIED:20250822T220250Z
UID:10000309-1757671200-1757674800@medicalaffairs.org
SUMMARY:A Rapidly Changing Regulatory Landscape: What Medical Affairs Leaders Should Know
DESCRIPTION:Recent shifts in U.S. health policy—from revised vaccine recommendations and NIH budget cuts to proposed bans on direct-to-consumer pharma advertising—are redefining the regulatory environment in which Medical Affairs operates. As the pace of change accelerates\, Medical Affairs professionals must be proactive in understanding how emerging legislation\, transparency expectations\, and cost-containment strategies may impact their work. \n\n\n\nThis session brings together seasoned experts and leaders in Medical and Regulatory Affairs to explore the implications of a rapidly evolving policy landscape. Topics will include real-world examples of recent or proposed changes and practical steps Medical Affairs leaders can take to ensure compliance\, maintain public trust\, and remain agile in an uncertain environment. \n\n\n\nLearning Objectives \n\n\n\n\nRecognize how recent and proposed healthcare policy changes may impact Medical Affairs operations\, strategy\, and compliance expectations.\n\n\n\nUnderstand the increasing emphasis on transparency\, conflict-of-interest management\, and ethical decision-making in a changing regulatory climate.\n\n\n\nIdentify proactive steps Medical Affairs leaders can take to align cross-functional teams and ensure preparedness in the face of regulatory shifts.\n\n\n\nExplore how automation\, digital tools\, and audit-ready systems can support compliance\, adaptability\, and strategic decision-making.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nAlex Reinthal \n\n\n\nVice President of Product\,  \n\n\n\nBP Logix \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMichelle Chernock \n\n\n\nFounder \n\n\n\nLeaders in Medical Affairs \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJethro Ekuta \n\n\n\nChief Regulatory & Safety Officer \n\n\n\nAscendis \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nRobert Kaper \n\n\n\nFormer VP of Global Medical Affairs \n\n\n\nOtsuka
URL:https://medicalaffairs.org/events/a-rapidly-changing-regulatory-landscape-what-medical-affairs-leaders-should-know/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250822T100000
DTEND;TZID=America/New_York:20250822T110000
DTSTAMP:20260407T040238
CREATED:20250730T200350Z
LAST-MODIFIED:20250730T200600Z
UID:10000306-1755856800-1755860400@medicalaffairs.org
SUMMARY:Natural History Studies: Selecting the Right Delivery Method
DESCRIPTION:The rise in rare diseases and personalized medicine has heightened the need to understand natural history and treatment pathways for unique patient populations. \n\n\n\nJoin this session to: \n\n\n\n\nReview the range of delivery options\n\n\n\nTake a deep dive into innovative approaches to consider: AI-assisted chart review\, and industry/advocacy partnerships\n\n\n\n\nLearning Objectives \n\n\n\n\nUnderstand the importance of natural history studies in rare diseases and personalized medicine.\n\n\n\nExplore various delivery methods for conducting natural history studies.\n\n\n\nEvaluate innovative approaches\, including AI-assisted chart review and industry/advocacy partnerships.\n\n\n\nIdentify key considerations for selecting the most effective delivery method based on study goals and patient population.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nBarbara Arone \n\n\n\nVice President\, Medical Affairs\, Real World Solutions \n\n\n\nIQVIA \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAngela Kennedy \n\n\n\nSenior Director\, Provider and Patient Association \n\n\n\nIQVIA \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nStuart Turner \n\n\n\nTA Head\, General Medicines  \n\n\n\nGlobal RWE & Outcomes
URL:https://medicalaffairs.org/events/natural-history-studies-selecting-the-right-delivery-method/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250725T100000
DTEND;TZID=America/New_York:20250725T110000
DTSTAMP:20260407T040238
CREATED:20250703T171820Z
LAST-MODIFIED:20250703T173707Z
UID:10000303-1753437600-1753441200@medicalaffairs.org
SUMMARY:The Future of Research Visibility: Beyond Traditional Metrics
DESCRIPTION:Unlock the full potential of your scientific content strategy by exploring how Medical Affairs teams are beginning to think beyond traditional citations and toward more meaningful ways to measure the impact of their scientific content. \n\n\n\nIn this session\, a panel of experts will share their current experiences\, challenges\, and perspectives on tracking and interpreting the broader impact of scientific content. \n\n\n\nWhile panelists may monitor content using different metrics\, the discussion will explore what’s potentially useful and where the real opportunities lie. The conversation will begin by examining how scientific communications are evolving in a fast-moving\, multi-channel environment. It will then consider how to track supplementary content and what the benefits of this might be. \n\n\n\nThe panel will also reflect on the kinds of metrics that could offer value beyond citations\, such as indicators of engagement\, visibility\, and influence. These ideas will be grounded in practical relevance for Medical Affairs strategy\, helping attendees think about how insights might be applied in real-world planning. \n\n\n\nThe session will close with a look ahead to what the future may hold for metrics innovation and impact measurement. \n\n\n\nLearning Objectives: \n\n\n\n\n– Consider how emerging metrics and tools might support Medical Affairs strategy and planning in the future.\n\n\n\n– Gain insight into how different organizations are approaching impact measurement\, recognizing a range of experiences and stages in adoption.\n\n\n\n– Identify opportunities and challenges in tracking metrics beyond traditional citations\, including indicators of engagement\, attention\, and influence.\n\n\n\n– Explore the potential role of tracking publication extenders and their engagement across different channels.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nNatalie Jonk \n\n\n\nMarketing segment Lead \n\n\n\nDigital Science \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nShehla Sheikh \n\n\n\nHead of Medical communication & Publications \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKim Della Penna \n\n\n\nScientific Communications Director\, Lymphoma/Myeloid/Multiple Myeloma \n\n\n\nJohnson & Johnson \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMyriam Cherif \n\n\n\nFounder\, Formerly Regional Medical Director \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nCarlos Areia \n\n\n\nSenior Data Scientist \n\n\n\n Digital Science
URL:https://medicalaffairs.org/events/webinar-the-future-of-research-visibility-beyond-traditional-metrics/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250718T100000
DTEND;TZID=America/New_York:20250718T110000
DTSTAMP:20260407T040238
CREATED:20250703T175057Z
LAST-MODIFIED:20250709T162032Z
UID:10000304-1752832800-1752836400@medicalaffairs.org
SUMMARY:Medical Affairs' Data Dilemma and The Path To Influence
DESCRIPTION:In a field where the essence of your work is rooted in scientific discourse rather than direct sales\, showcasing your team’s value to your organization and stakeholders is a nuanced challenge. How do you establish Medical Affairs as a strategic pillar? It requires more than routine reports; it demands a comprehensive understanding of stakeholder needs and a clear articulation of long-term impact—a task easier said than done. \n\n\n\nLearning Objectives \n\n\n\n\nData Prioritization and Storytelling: Learn to distill and prioritize data to craft compelling narratives that highlight the true impact of Medical Affairs. Discover the power of asking critical “whys” to uncover the significance of your data.\n\n\n\nCreating Meaningful Benchmarks: Understand how to establish appropriate benchmarks in a field where conventional measures don’t always exist\, guiding you to effectively demonstrate your contributions.\n\n\n\nDemonstrating Patient Impact: Develop strategies to showcase your value and influence on patient outcomes through scientific exchange and research\, innovating beyond traditional benchmarks and metrics.\n\n\n\nFostering Collaborative Partnerships: Explore the importance of collaboration in advancing unbranded disease education and new research initiatives\, inspired by successful models that are driving innovation within the industry.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nUjwal Pyati \n\n\n\nChief Medical Officer \n\n\n\nReal Chemistry \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nBriana Belford \n\n\n\nPractice Leader\, Integrated Intelligence \n\n\n\nReal Chemistry \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAnn Wheeler \n\n\n\nVP\, North America Medical Affairs \n\n\n\nIndivior
URL:https://medicalaffairs.org/events/webinar-medical-affairs-data-dilemma-and-the-path-to-influence/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250624T103000
DTEND;TZID=America/New_York:20250624T113000
DTSTAMP:20260407T040238
CREATED:20250328T203405Z
LAST-MODIFIED:20250620T183819Z
UID:10000294-1750761000-1750764600@medicalaffairs.org
SUMMARY:Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams
DESCRIPTION:Join a conversation with three medical affairs industry experts about the increasing importance of timely access to high-quality scientific content. This moderated panel discussion will focus on best practices for medical affairs teams when acquiring\, managing\, and disseminating scientific articles and other content to internal stakeholders\, as well as sharing content externally in ways that are copyright compliant. \n\n\n\nParticipants will explore strategies for ensuring timely access to high-quality\, relevant scientific literature that’s procured and distributed in ways that promote copyright. Participants will also discuss utilizing digital tools to facilitate literature surveillance\, streamline content distribution\, and foster effective communication between teams. Emphasis will be placed on how to support decision-making and enhance cross-functional collaboration\, particularly from the perspective of medical information and medical excellence. \n\n\n\nAttendees will gain insights into overcoming challenges related to content curation and the alignment of scientific information with organizational needs. After participating in this session\, attendees should be able to: \n\n\n\n\nIdentify strategies to reduce copyright risk when procuring and sharing content\n\n\n\nUnderstand best practices for searching for and acquiring literature\, as well as sharing content externally in a copyright compliant manner\n\n\n\nPossess insight into how other medical affairs teams organize and manage their documents and citations\n\n\n\nState common challenges when sharing scientific content with stakeholders and gain insight into how other organizations overcome these challenges today\n\n\n\n\nLearning Objectives \n\n\n\nAfter participating in this session\, attendees should be able to: \n\n\n\n\nIdentify strategies to reduce copyright risk when procuring and sharing content.\n\n\n\nUnderstand best practices for searching for and acquiring literature.\n\n\n\nGain insight into how other medical affairs teams organize and manage their documents and citations.\n\n\n\nRecognize common challenges when sharing scientific content with stakeholders and understand how other organizations overcome these challenges.\n\n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\nModerator: \n\n\n\nJackie Fucile \n\n\n\nProduct Solutions Manager  \n\n\n\nCCC \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nCassie Singleton \n\n\n\nDirector\, Medical Information \n\n\n\nBecton Dickinson (BD) \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSarah Guadagno\, Ph.D \n\n\n\nFounder/Principal \n\n\n\n8X Life Science Communications
URL:https://medicalaffairs.org/events/enhancing-collaboration-june24/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250619T100000
DTEND;TZID=America/New_York:20250619T110000
DTSTAMP:20260407T040238
CREATED:20250522T192411Z
LAST-MODIFIED:20250523T212026Z
UID:10000301-1750327200-1750330800@medicalaffairs.org
SUMMARY:The Future is Agentic: Unlocking AI’s Potential for Medical Insights
DESCRIPTION:Artificial intelligence is redefining how Medical Affairs teams gather\, interpret\, and act on medical insights—moving from retrospective reviews to real-time\, strategic intelligence. This webinar will explore the emerging role of agentic agents\, a new class of AI tools capable of autonomous task execution\, contextual reasoning\, and dynamic insight generation. Attendees will gain a clear understanding of current and near-future applications of AI in insights analysis\, along with actionable guidance for preparing their teams to harness its full potential responsibly and effectively.  \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\nLori Klein\n\n\n\nBrant Jarrett\n\n\n\nTony Page\n\n\n\nRandi Kline\n\n\n\nCarole Catapano\n\n\n\nPrem Sundivakkam
URL:https://medicalaffairs.org/events/insights-june19-ai/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250618T100000
DTEND;TZID=America/New_York:20250618T110000
DTSTAMP:20260407T040238
CREATED:20250514T150023Z
LAST-MODIFIED:20250522T163403Z
UID:10000300-1750240800-1750244400@medicalaffairs.org
SUMMARY:Leveraging New MAPS Standards & Guidance to Drive Strategic Medical Planning and Demonstrate Value
DESCRIPTION:This webinar will explore the recently released MAPS Standards & Guidance (S+G) documents\, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.” These resources empower Medical Affairs professionals to implement impactful strategies that align with organizational goals and stakeholder priorities. \n\n\n\nJoin thought leaders from the Medical Strategy & Launch Excellence FAWG to gain insights into: \n\n\n\n\n– Frameworks for effective medical strategy development and tactical execution.\n\n\n\n– Strategies to evaluate meaningful value and impact using goal-based and outcome measures.\n\n\n\n– Practical tools for cross-functional collaboration and operational excellence.\n\n\n\n– Through interactive discussions and expert perspectives\, attendees will learn how these S+G documents provide actionable guidance to support innovation\, enhance decision-making\, and foster measurable impact in Medical Affairs.\n\n\n\n– This session is ideal for Medical Affairs professionals seeking to elevate their strategic planning efforts and demonstrate value across the healthcare ecosystem.\n\n\n\n\nLearning Objectives: \n\n\n\n\n– Learn how to apply goal-based outcome measures to enhance and communicate the impact of Medical Affairs within your organization\n\n\n\n– Gain a thorough understanding of core frameworks of the MAPS Strategic Medical Planning and Value & Impact Standards & Guidance documents.\n\n\n\n– Master the application of foundational elements in medical affairs strategic planning\, from strategy development to tactical execution\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nArron Mungul \n\n\n\nFounder \n\n\n\nApogee Life Sciences \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLeah Williams \n\n\n\nDirector\, commercial Development\, Hematology TA \n\n\n\nCSL Behring \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nEmily Howman \n\n\n\nHealthcare strategy and communications consultant \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAmanda Henkel \n\n\n\nPractice Area Lead\, Rare Disease at MEDiSTRAVA \n\n\n\nInizio \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nYi Arnold \n\n\n\nTeam Lead\, Medical Affairs\, Connector\, Marathoner\, Coach\, Ultimate Optimist \n\n\n\nIntegra Life Sciences
URL:https://medicalaffairs.org/events/june18-webinar-standards-guidance/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250521T100000
DTEND;TZID=America/New_York:20250521T110000
DTSTAMP:20260407T040238
CREATED:20250507T202612Z
LAST-MODIFIED:20250508T184854Z
UID:10000299-1747821600-1747825200@medicalaffairs.org
SUMMARY:Mastering Cross-Functional Collaboration for Launch Success
DESCRIPTION:Life science companies\, particularly pharma are notoriously siloed organizations. However\, the importance of diverse input and exchange across functions\, strategic alignment and holistic implementation of key activities\, such as stakeholder engagement\, highlight the need for effective cross-functional collaboration. While its scientific expertise\, healthcare system knowledge and leadership of critical pre-launch make Medical Affairs a central player in the brand team\, it is the ability to collaborate that is most highly valued. In a recent survey of nine general managers and nine business unit directors\, cross-functional collaboration was rated the most highly valued competency for Medical Affairs. Along with the next most highly rated value drivers of scientific acumen\, engagement excellence\, understanding the current issues impacting HCPs and the patient journey\, these results strengthen the perception of Medical Affairs as therapeutic experts and organizational leaders. So what does effective collaboration look like for Medical Affairs? And what are best practices? This webinar will provide attendees with perspectives on these important questions from industry leaders across functions\, including Commercial\, Marketing\, Market Access and R&D\, and practical advice on how to master the art of collaboration to improve cohesion for collective success.  \n\n\n\nLearning Objectives: \n\n\n\nObjective 1: Recognize the importance of effective collaboration by Medical Affairs in launch preparation  \n\n\n\nObjective 2: Understand what other functions value in their collaboration with Medical Affairs  \n\n\n\nObjective 3: Know the secrets to effective collaboration to maximize organizational value for launch success  \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nDavid Kelaher \n\n\n\nSenior Director\, Medical Affairs \n\n\n\nIQVIA \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nShannon Faught \n\n\n\nChief Commercial Officer \n\n\n\nAlora Pharmaceuticals \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nChris Boulton \n\n\n\nVice President\, Global Marketing Therapy Area Head – Obesity \n\n\n\nAmgen \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKatie Pascoe \n\n\n\nGlobal Compound Market Access Lead at Janssen – Oncology \n\n\n\nJohnson & Johnson \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nRupert Vessey \n\n\n\nChief Scientist \n\n\n\nFlagship Pioneering \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJosie Downey \n\n\n\nGeneral Manager and Managing Director\, Australia and New Zealand \n\n\n\nMerck Healthcare
URL:https://medicalaffairs.org/events/cross-functional-for-launch-success-may21/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/May21-webinar.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250516T100000
DTEND;TZID=America/New_York:20250516T110000
DTSTAMP:20260407T040238
CREATED:20250430T214702Z
LAST-MODIFIED:20250509T150928Z
UID:10000298-1747389600-1747393200@medicalaffairs.org
SUMMARY:Harnessing Data Analytics to Advance Medical Affairs Excellence
DESCRIPTION:In today’s rapidly evolving healthcare landscape\, claims data analytics serves as a vital\, transformative tool for Medical Affairs professionals. By unlocking insights from real-world patient journeys and healthcare utilization\, claims data enables Medical Affairs teams to make data-driven decisions that enhance strategic initiatives\, inform evidence generation\, and drive value-based outcomes. \n\n\n\nThe integration of artificial intelligence (AI) further amplifies these capabilities\, allowing for more sophisticated data analysis\, predictive modeling\, and identification of emerging trends. This webinar will explore how claims data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field. \n\n\n\nAttendees will gain insights into use cases such as optimizing stakeholder engagement\, identifying unmet clinical needs\, closing care gaps\, supporting evidence-based messaging\, and measuring real-world impact. Through case study examples and interactive discussions\, this webinar aims to equip participants with practical knowledge and tools to leverage claims data for advancing industry standards and shaping the future of Medical Affairs. \n\n\n\nLearning Objectives: \n\n\n\n\n– Identify strategies for incorporating real-world evidence to inform Medical Affairs initiatives.\n\n\n\n\n\n– Understand the role of claims data analytics in Medical Affairs decision-making.\n\n\n\n\n\n– Learn how AI enhances predictive modeling and trend identification in healthcare analytics.\n\n\n\n\n\n– Explore case studies showcasing the impact of claims data in optimizing stakeholder engagement and improving patient outcomes.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator & Speakers: \n\n\n\nLori Klein\, PharmD \n\n\n\nPartner\, Medical & Scientific Affairs Practice Lead \n\n\n\nPutnam \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNikheel Kolatkar\, MD\, MPH \n\n\n\nVP\, US Medical \n\n\n\nGenentech \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSonal Bhatia \n\n\n\nFormer Chief Medical Officer \n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\nJo Ann Saitta \n\n\n\nPartner\, Global Data Strategy\, Analytics and AI Practice Lead \n\n\n\nPutnam
URL:https://medicalaffairs.org/events/harnessing-data-analytics-pcm/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/may16-putnam.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250415T100000
DTEND;TZID=America/New_York:20250415T110000
DTSTAMP:20260407T040238
CREATED:20250408T180000Z
LAST-MODIFIED:20250408T180003Z
UID:10000295-1744711200-1744714800@medicalaffairs.org
SUMMARY:Maximizing the Value of Medical Insights
DESCRIPTION:Objectives:\n\n\n\n\n– Define types of medical insight metrics that are of value to the organization\n\n\n\n– Create a communication plan for the right people at the right time\, demonstrating the value of medical insights\n\n\n\n– Identify some ways to make your medical insights process sustainable\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nSpeakers: \n\n\n\n\nJessica Hargrove\n\n\n\nBrant Jarret\n\n\n\nLori Klein\n\n\n\nMelissa Santiago
URL:https://medicalaffairs.org/events/april15-insights/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/04/Insights-april-15.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250404T100000
DTEND;TZID=America/New_York:20250404T110000
DTSTAMP:20260407T040238
CREATED:20250225T175353Z
LAST-MODIFIED:20250313T185229Z
UID:10000292-1743760800-1743764400@medicalaffairs.org
SUMMARY:Impact in Action: Driving Health Equity Through Medical Affairs Excellence With Conscious Inclusion
DESCRIPTION:Health disparities pose a critical challenge\, particularly for underrepresented populations. Medical Affairs is uniquely positioned to bridge the gap between scientific innovation and patient needs by leveraging expertise and real-world evidence to address systemic barriers driving health inequities. \n\n\n\nThis webinar explores the vital role of Medical Affairs and healthcare professionals in advancing health equity through consciously inclusive strategies. Topics include promoting equitable clinical trial access\, enhancing diverse representation in research\, and improving healthcare delivery systems. Evidence-based best practices will be shared\, offering insights into increasing trial diversity\, aligning organizational objectives with equity goals\, and advocating for policy reforms that prioritize underserved populations. \n\n\n\nAttendees will gain actionable insights\, including case studies of successful initiatives\, highlighting meaningful engagement with diverse communities. The session will emphasize how inclusive practices can strengthen stakeholder relationships\, improve communication strategies\, and enhance the impact of scientific and strategic outputs. These efforts aim to empower participants to address diverse patient needs\, drive innovation\, and create lasting organizational and societal value. \n\n\n\nThis webinar is essential for those committed to leveraging science to transform healthcare through equitable and inclusive approaches\, ensuring better outcomes for all. \n\n\n\nLearning Objectives: \n\n\n\n\nPromote equitable clinical trial access and enhance diverse representation in research.\n\n\n\nAlign organizational objectives with health equity goals and advocate for policy reforms.\n\n\n\nImplement inclusive practices to improve stakeholder relationships and communication strategies.\n\n\n\n\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nNaseem Ahmed \n\n\n\nGlobal Director\, Diversity\, Equity\, and Inclusion  \n\n\n\nInizio Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMatt Wadyka \n\n\n\nPresident\, US Medical Affairs \n\n\n\nInizio Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLaëtitia Bouérat Duvold \n\n\n\nSenior Director\, Head of Global Medical Affairs Excellence \n\n\n\nLundbeck \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nRonaldo Enoch\, MS \n\n\n\nDirector\, Health of Diversity & Inclusion in Clinical Trials \n\n\n\nKite Pharma
URL:https://medicalaffairs.org/events/inizio-april4-pcmwebinar/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250311T100000
DTEND;TZID=America/New_York:20250311T110000
DTSTAMP:20260407T040238
CREATED:20250107T223459Z
LAST-MODIFIED:20250227T004029Z
UID:10000282-1741687200-1741690800@medicalaffairs.org
SUMMARY:Effectively Introducing New Medical Affairs Capability in the Age of Transformation
DESCRIPTION:We all know that our industry\, and our Medical function across it\, is in a state of major flux at this time. Between companies in the midst of business transformations\, to compiling new technological capability\, and beyond\, the maxim “the only constant is change” is highly pertinent today. But how can leaders in Medical Affairs today more effectively introduce new capability and maintain their teams’ attention\, unlocking the true value of their investment and avoiding the dreaded scenario where almost nobody makes use of a new tool that took a lot of time and money to introduce? \n\n\n\nInizio Medical and Medical Operations Leaders from Spark Therapeutics will share insights and practical guidance for Medical Affairs leaders seeking to optimize how they transform and offer strategies to associates on how to optimize their capability in adapting to the change we all face today. \n\n\n\nLearning Objectives \n\n\n\n\nUnderstand Change Management in Medical Affairs: Explore methods to introduce new capabilities effectively in a fast-evolving industry.\n\n\n\nOptimize Team Engagement: Learn strategies for maintaining focus and unlocking the full potential of investments.\n\n\n\nAdapt to Transformation: Discover practical approaches to navigate the complexities of today’s business transformations and technological advancements.\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nKelly Malloy \n\n\n\nSVP\, Customer Engagement\, Augmented & Artificial Intelligence \n\n\n\nInizio Medical \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nMichael Kahn \n\n\n\nSenior Director\, Medical Affairs Operations Leader \n\n\n\nSpark Therapeutics \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nDavid Woods \n\n\n\nVP\, Portfolio Lead\, Medical Analytics and Insights \n\n\n\nInizio Medical
URL:https://medicalaffairs.org/events/pcm-march112025/
CATEGORIES:Webinar
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