BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Medical Affairs Professional Society - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://medicalaffairs.org
X-WR-CALDESC:Events for Medical Affairs Professional Society
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260508T100000
DTEND;TZID=America/New_York:20260508T110000
DTSTAMP:20260416T183453
CREATED:20260320T202209Z
LAST-MODIFIED:20260330T140604Z
UID:59509-1778234400-1778238000@medicalaffairs.org
SUMMARY:From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
DESCRIPTION:For decades\, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional\, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias\, habit\, system structure\, time pressure\, and trust all influence how scientific information is interpreted and whether it is acted upon. \n\n\n\nTo increase real-world impact\, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept\, this approach operationalizes it across functions\, including field medical engagement\, scientific content development\, and CX strategy. \n\n\n\nParticipants will learn how to: \n\n\n\n\nDiagnose behavioral barriers influencing clinical decisions\n\n\n\nDesign scientific communications aligned with real-world cognitive dynamics\n\n\n\nApply behavioral principles to external engagement strategy\n\n\n\nMeasure impact based on clinical decision-making rather than activity metrics\n\n\n\n\nIn this one-hour virtual session\, Medical Affairs professionals will gain a repeatable\, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nJanardhan Sampath \n\n\n\nGlobal Scientific Director\, Oncology \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nGeorgine Donovan  \n\n\n\nSVP\, Management Supervisor \n\n\n\nHavas Health Network \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSonika Garcia \n\n\n\nVP\, Medical Anthrophology & Social Science Strategy \n\n\n\nHavas Health Network
URL:https://medicalaffairs.org/events/from-content-to-catalyst-operationalizing-behavioral-science-in-medical-affairs/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2026/03/PC-Webinar-Banner-Havas-050826.png
END:VEVENT
END:VCALENDAR