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DTSTART;TZID=America/New_York:20241120T100000
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DTSTAMP:20260422T084226
CREATED:20241112T182519Z
LAST-MODIFIED:20241112T202820Z
UID:49932-1732096800-1732100400@medicalaffairs.org
SUMMARY:Keeping it Real: Patient Engagement in Evidence Generation
DESCRIPTION:Explore how AI can revolutionize your daily practice in Medical Affairs. This session will present a Regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting. \n\n\n\nConsequently\, Pharma companies are increasingly including real-world studies in their evidence \n\n\n\n\nUnderstand the opportunities and best practices for involving patient partners in the generation of real-world evidence\n\n\n\nExplore\, using case studies\, the value of patient engagement in the design\, delivery\, analysis and communication of real-world studies\n\n\n\nHighlight the importance of Medical Affairs and Health Economics and Outcomes Research (HEOR) professionals in partnering with colleagues from different functions in Pharma to ensure patients are effectively engaged throughout the product lifecycle\n\n\n\nDiscuss barriers and propose solutions to optimal patient engagement in real-world studies\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n\n\n\n\nModerator: \n\n\n\nCerise James \n\n\n\nRegional Medical Director \n\n\n\nEvidence Generation Domain Lead \n\n\n\n\n\n\n\nPanelist: \n\n\n\nDawn Lobban \n\n\n\nCo-Founder \n\n\n\nAmica Scientific \n\n\n\n\n\n\n\nPanelist:  \n\n\n\nSusan Thornton \n\n\n\nCEO \n\n\n\nCutaneous Lymphoma Foundation \n\n\n\n\n\n\n\n\n\nPanelist: \n\n\n\nAngela Williams \n\n\n\nVP Global HEOR Head \n\n\n\nKyowa Kirin \n\n\n\n\n\n\n\nPanelist: \n\n\n\nBhavik Pandya \n\n\n\nDirector\, Oncology Health Economics \n\n\n\nAstellas
URL:https://medicalaffairs.org/events/pt-engagement/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2024/11/eCademy-Course_Nov20.png
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