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X-WR-CALDESC:Events for Medical Affairs Professional Society
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260417T100000
DTEND;TZID=America/New_York:20260417T110000
DTSTAMP:20260413T124318
CREATED:20260320T203546Z
LAST-MODIFIED:20260403T032254Z
UID:10000352-1776420000-1776423600@medicalaffairs.org
SUMMARY:Optimizing MSL-led Learning Journeys: An Omnichannel Perspective
DESCRIPTION:In today’s crowded scientific landscape\, Medical Science Liaisons (MSLs) are uniquely positioned to transform routine HCP engagements into personalized\, insight-driven learning journeys. This webinar will explore how to strategically design and implement MSL-led content pathways anchored in a scientific narrative\, seamlessly integrating them into a broader omnichannel strategy. \n\n\n\nThrough real-world examples and interactive discussion\, attendees will learn how to identify educational gaps\, capture HCP preferences\, and feed actionable insights into content development — ultimately improving the impact\, relevance\, and reach of Medical Affairs activities. Whether you’re refining your MSL engagement model or building one from the ground up\, this session will provide the tools and frameworks to make every interaction count. \n\n\n\nLearning Objectives\n\n\n\n\nDiscuss how MSL–HCP learning journeys can be personalized by using the scientific narrative as a foundation.\n\n\n\nIdentify and overcome common obstacles to implementing a scientific-narrative-driven engagement model within an omnichannel context.\n\n\n\nApply strategies for capturing and using HCP preferences\, educational alignment\, and content effectiveness to inform future engagements and broader Medical Affairs initiatives.\n\n\n\nIntegrate MSL-led insights into a larger omnichannel ecosystem to enhance the relevance\, timeliness\, and impact of content delivery.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nTim Becker \n\n\n\nExecutive Vice President\, Creative Scientific Solutions\,  \n\n\n\nLumanity \n\n\n\n \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAimee Zold \n\n\n\nMedical Science Liaison\, Neuroscience Medical Affairs\, \n\n\n\nJohnson & Johnson Innovative Medicine \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nKristin Doherty \n\n\n\nSenior Medical Science Liaison\, Schizophrenia Medical Affairs \n\n\n\nJohnson & Johnson Innovative Medicin
URL:https://medicalaffairs.org/events/optimizing-content-for-msl-led-learning-journeys-an-omnichannel-perspective/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2026/03/PC-Webinar-Banner-Lumanity-041726-1.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Tokyo:20260420T000000
DTEND;TZID=Asia/Tokyo:20260421T235959
DTSTAMP:20260413T124318
CREATED:20251126T172103Z
LAST-MODIFIED:20251126T172105Z
UID:10000342-1776643200-1776815999@medicalaffairs.org
SUMMARY:MAPS 2026 Japan Medical Affairs Summit
DESCRIPTION:Save the date!!
URL:https://medicalaffairs.org/events/maps-2026-japan-medical-affairs-summit/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/11/2026-Japan-Logo-FINAL-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260508T100000
DTEND;TZID=America/New_York:20260508T110000
DTSTAMP:20260413T124318
CREATED:20260320T202209Z
LAST-MODIFIED:20260330T140604Z
UID:10000351-1778234400-1778238000@medicalaffairs.org
SUMMARY:From Content To Catalyst: Operationalizing Behavioral Science In Medical Affairs
DESCRIPTION:For decades\, Medical Affairs has operated on a familiar premise: deliver high-quality data to the right healthcare professional\, and behavior will follow. Yet real-world clinical decisions are shaped by far more than evidence alone. Cognitive bias\, habit\, system structure\, time pressure\, and trust all influence how scientific information is interpreted and whether it is acted upon. \n\n\n\nTo increase real-world impact\, Medical Affairs must move beyond information dissemination toward intentional decision design. This webinar introduces a structured Behavioral Insight Engine — a practical framework for embedding behavioral science across Medical Affairs strategy and execution. Rather than treating behavioral science as an abstract concept\, this approach operationalizes it across functions\, including field medical engagement\, scientific content development\, and CX strategy. \n\n\n\nParticipants will learn how to: \n\n\n\n\nDiagnose behavioral barriers influencing clinical decisions\n\n\n\nDesign scientific communications aligned with real-world cognitive dynamics\n\n\n\nApply behavioral principles to external engagement strategy\n\n\n\nMeasure impact based on clinical decision-making rather than activity metrics\n\n\n\n\nIn this one-hour virtual session\, Medical Affairs professionals will gain a repeatable\, cross-functional framework for elevating scientific exchange and positioning Medical Affairs as a catalyst for meaningful change. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator \n\n\n\nJanardhan Sampath \n\n\n\nGlobal Scientific Director\, Oncology \n\n\n\nGSK \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nGeorgine Donovan  \n\n\n\nSVP\, Management Supervisor \n\n\n\nHavas Health Network \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSonika Garcia \n\n\n\nVP\, Medical Anthrophology & Social Science Strategy \n\n\n\nHavas Health Network
URL:https://medicalaffairs.org/events/from-content-to-catalyst-operationalizing-behavioral-science-in-medical-affairs/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2026/03/PC-Webinar-Banner-Havas-050826.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260517T235959
DTSTAMP:20260413T124318
CREATED:20251106T175401Z
LAST-MODIFIED:20251202T221258Z
UID:10000328-1778976000-1779062399@medicalaffairs.org
SUMMARY:Insights MasterClass: Zurich
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, CO on May 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/insights-masterclass-zurich/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/10/USE-Zurich-Insights-color-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260517T235959
DTSTAMP:20260413T124318
CREATED:20251106T190911Z
LAST-MODIFIED:20251202T221249Z
UID:10000329-1778976000-1779062399@medicalaffairs.org
SUMMARY:Integrated Medical Communications MasterClass: Zurich
DESCRIPTION:Add to Calendar\n\n\n\n\nJoin us in Berlin\, Germany on October 7-8\, 2024. More Information Coming Soon.
URL:https://medicalaffairs.org/events/integrated-medical-communications-masterclass-zurich/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/USE-Zurich-imc-color-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260517T235959
DTSTAMP:20260413T124318
CREATED:20251106T192418Z
LAST-MODIFIED:20251202T221242Z
UID:10000330-1778976000-1779062399@medicalaffairs.org
SUMMARY:Launch Excellence MasterClass: Zurich
DESCRIPTION:Add to Calendar \n\n\n\n\nSave the date! Join us in Denver\, CO on May 22\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/launch-excellence-masterclass-zurich/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/10/USE-Zurich-LE-color-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Zurich:20260517T000000
DTEND;TZID=Europe/Zurich:20260519T235959
DTSTAMP:20260413T124318
CREATED:20251007T145435Z
LAST-MODIFIED:20251007T145717Z
UID:10000320-1778976000-1779235199@medicalaffairs.org
SUMMARY:MAPS 2026 EMEA Meeting: Zurich
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us in Zurich on May 17-19\, 2026. More Information Coming Soon.
URL:https://medicalaffairs.org/events/emea26/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/10/EMEA_Logo-Final-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20270313T000000
DTEND;TZID=America/New_York:20270317T235959
DTSTAMP:20260413T124318
CREATED:20240731T163925Z
LAST-MODIFIED:20250715T231736Z
UID:10000250-1804896000-1805327999@medicalaffairs.org
SUMMARY:MAPS 2027 Americas Meeting: Miami
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us at the Fontainebleau Miami Beach in Miami\, Florida on March 13-17\, 2027. More Information Coming Soon.
URL:https://medicalaffairs.org/events/miami27/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/MAPS_Events_Websites.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/North_Dakota/Center:20280312T000000
DTEND;TZID=America/North_Dakota/Center:20280315T235959
DTSTAMP:20260413T124318
CREATED:20240731T164533Z
LAST-MODIFIED:20240925T173502Z
UID:10000251-1836432000-1836777599@medicalaffairs.org
SUMMARY:MAPS 2028 Americas Meeting: New Orleans
DESCRIPTION:Add to Calendar\n\n\n\n\nSave the date!! Join us at the Hyatt Regency in New Orleans\, LA on March 12-15\, 2028. More Information Coming Soon.
URL:https://medicalaffairs.org/events/nola28/
CATEGORIES:Conferences
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/MAPS_Events_Websites.png
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