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DTSTART;TZID=America/New_York:20260130T103000
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UID:57764-1769769000-1769772600@medicalaffairs.org
SUMMARY:Creativity In Medical Affairs: Proven Principles And Practical Tools
DESCRIPTION:This webinar explores how Medical Affairs professionals can use a structured approach to creativity to address unmet stakeholder needs across a range of Medical Affairs initiatives. \n\n\n\nSpecifically\, it examines the five principles of Design Thinking—empathy\, problem framing\, ideation\, prototyping\, and testing—and how these can be applied to evidence generation\, HCP education\, treatment pathway optimization\, and KOL engagement. \n\n\n\nParticipants will learn from examples of how Design Thinking has been successfully applied by their peers to meet real-world challenges. They will also come away with practical creativity tools they can begin using immediately to enhance innovation and problem-solving across Medical Affairs workstreams. \n\n\n\nLearning Objectives\n\n\n\n\nApply Design Thinking principles across all Medical Affairs workstreams.\n\n\n\nUnderstand how Medical Affairs professionals have used Design Thinking to address unmet stakeholder needs.\n\n\n\nUse practical creativity tools to deliver innovative solutions to Medical Affairs challenges.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nStephen Kagan \n\n\n\nMedical Affairs Professional\, Professional Development Lead \n\n\n\nMAPS \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nSteve Martino \n\n\n\nManaging Partner \n\n\n\nM Health \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nJohn Surie \n\n\n\nManaging Partner \n\n\n\nM Health \n\n\n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nSimon Morris \n\n\n\nSenior Consultant \n\n\n\nM Health
URL:https://medicalaffairs.org/events/creativity-in-medical-affairs-proven-principles-and-practical-tools/
CATEGORIES:Webinar
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