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DTSTART;TZID=America/New_York:20260116T100000
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SUMMARY:Expanding Your Medical Affairs Impact: Strategic Engagement Beyond the Prescribing Physician
DESCRIPTION:In today’s complex healthcare landscape\, patient outcomes depend on a diverse network of stakeholders far beyond the prescribing physician. Join us as we explore why traditional Medical Affairs engagement models need to evolve and examine strategies for building meaningful relationships with nurses\, pharmacists\, patients\, advocacy groups\, and other influential voices in healthcare delivery. \n\n\n\nWhether you’re considering broadening your current engagement strategy or looking to understand the evolving Medical Affairs landscape\, this session will provide valuable insights and practical guidance for multi-stakeholder engagement. \n\n\n\nLearning Objectives\n\n\n\n\nRecognize key non-prescribing stakeholder groups that influence patient outcomes in modern healthcare delivery.\n\n\n\nGain insights on why traditional Medical Affairs engagement models need to evolve to address today’s complex healthcare landscape.\n\n\n\nDetermine successful strategies and practical approaches for engaging diverse healthcare stakeholders based on real-world industry experiences.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nModerator: \n\n\n\nHelen Langan \n\n\n\nEVP\, Medical Affairs Strategy and Transformation \n\n\n\nOmnicom Health Medical Communications \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nLucy Turner \n\n\n\nMedical Lead\, GI Cancers and Emerging Portfolio\, Europe and Canada \n\n\n\nAstraZeneca \n\n\n\n\n\n\n\nSpeaker:  \n\n\n\nGurinder S. Sidhu \n\n\n\nU.S. Antiviral Medical Lead\, Senior Director \n\n\n\nPfizer \n\n\n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAlex Schepart\, PharmD\, MBA \n\n\n\nSenior Director\, Medical Affairs \n\n\n\nShionogi Inc.
URL:https://medicalaffairs.org/events/expanding-your-medical-affairs-impact-strategic-engagement-beyond-the-prescribing-physician/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2025/11/PC-Webinar-Banner-Omnicom-011626.png
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