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SUMMARY:Measuring the Impact of Medical Affairs: A data-driven modular approach
DESCRIPTION:In this webinar\, we will share new data showing that while medical affairs is increasing in importance\, it is still struggling to reach a consensus around medical impact metrics. However\, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes. \n\n\n\nIn this webinar\, we will discuss a data-driven\, modular approach to measuring medical impact\, how to simplify this complex topic while allowing for compliance concerns\, and ways to give teams the confidence to tackle and put measurement into practice. Industry leaders will share their lessons learned and best practices for successfully planning and/or implementing impact metrics and the data and analyses needed to make this happen. \n\n\n\nNow is the opportunity for medical teams to become more data-driven\, move beyond traditional activity metrics\, and tap into new impact measures closer to the patient. \n\n\n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\nModerator: \n\n\n\nChristoph Bug \n\n\n\nVP Global Medical \n\n\n\nVeeva \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nAndreas Gerloff \n\n\n\nVice President\, Global Head of Medical Customer Excellence \n\n\n\nBayer AG \n\n\n\n\n\n\n\nSpeaker: \n\n\n\nPascal Vande Gucht \n\n\n\nMedical Excellence Transformation Lead \n\n\n\nUCB
URL:https://medicalaffairs.org/events/measuring-the-impact-data-approach/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://medicalaffairs.org/wp-content/uploads/2023/04/Webinar_oct11.png
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