Rethinking HCP Engagement During and Post-Pandemic

Rethinking HCP Engagement During and Post-Pandemic

July 13, 2020

OVERVIEW:

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. In order to overcome this challenge and continue to engage their HCPs, Field Medical teams are required to do so virtually via online video platforms. Although practical, this method of communication requires a different set of skills compared with face-to-face interactions, and comes with its own challenges. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely

 

OBJECTIVES:

(a) targeting a predefined set of focus questions

(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue

(c) identifying priorities for new areas of industry standards and guidance

(d) initiating the appropriate collaborations and building community around a theme of interest.

 

At the end of the webinar, participants will have a better understanding of how to:

1. Access and engage Healthcare Professionals (HCPs) remotely

2. Plan for, deliver and follow-up on an impactful remote/virtual call with an HCP

 

 

SPEAKERS:

Donna Holder (Moderator)

Global Medical Affairs Consultant and

Former Executive Director, Global Field Medical Center of Excellence (CoE) at Merck

 

 

Fiona Mack (Facilitator)

Lead Facilitator and Executive Coach

Amplity Health

 

 

Oksana Mukhaidli
MSL Ukraine
Arena Pharmaceuticals

 

 

Kevin Demarcke 

Medical Director
ViiV Healthcare

 

 

Martina Altenriederer
Field Manager and Facilitator
Amplity Health

 

 

Inés de la Riba
Medical Science Liaison
Arena Pharmaceuticals

 

 

Michael Airey

International MSL Manager
Amplity Health

 

 

Members:

CLICK HERE TO VIEW IN THE COMMUNITY PORTAL

 

 

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