Rethinking HCP Engagement During and Post-Pandemic

Rethinking HCP Engagement During and Post-Pandemic

July 13, 2020


As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. In order to overcome this challenge and continue to engage their HCPs, Field Medical teams are required to do so virtually via online video platforms. Although practical, this method of communication requires a different set of skills compared with face-to-face interactions, and comes with its own challenges. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely



(a) targeting a predefined set of focus questions

(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue

(c) identifying priorities for new areas of industry standards and guidance

(d) initiating the appropriate collaborations and building community around a theme of interest.


At the end of the webinar, participants will have a better understanding of how to:

1. Access and engage Healthcare Professionals (HCPs) remotely

2. Plan for, deliver and follow-up on an impactful remote/virtual call with an HCP




Donna Holder (Moderator)

Global Medical Affairs Consultant and

Former Executive Director, Global Field Medical Center of Excellence (CoE) at Merck



Fiona Mack (Facilitator)

Lead Facilitator and Executive Coach

Amplity Health



Oksana Mukhaidli
MSL Ukraine
Arena Pharmaceuticals



Kevin Demarcke 

Medical Director
ViiV Healthcare



Martina Altenriederer
Field Manager and Facilitator
Amplity Health



Inés de la Riba
Medical Science Liaison
Arena Pharmaceuticals



Michael Airey

International MSL Manager
Amplity Health







Not a MAPS Member but Want to View?

Membership is only $250 USD per year ($425 for a 2-year subscription) and includes access to all new live Webinars, all on-demand Webinars (over 50 Webinars and growing each month), discussion forums to share best practices and questions with over 3,000 Medical Affairs professionals from across the globe, copies of past meeting presentations, white papers, standards & guidance tools and templates, and much, much more. Click here for membership details or to sign up: