Launch Readiness 2020: Ensuring Strategy and Value from Global to Local Perspectives

April 8, 2020

What is Strategy Related to Launch?

• Medical Affairs Launch Readiness
  • What is the role for Medical Affairs in launch readiness?
  • Who is part of launch readiness and how is it accomplished?
• Execution of Global Strategic Plans at the Regional Level
  • How do local affiliates impact the global strategy?
• Demonstrating Value & Impact for Medical Affairs
  • What performance measures (KPIs) can we use to refine strategy?

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