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© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
The Medical Affairs teams demonstrate leadership and value each year through the annual strategic planning process that aligns all multifunctional MA competencies on common objectives needed to support the product and organization. A focused and cohesive medical strategy must be developed to navigate the complex therapeutic environment for each product – overcoming challenges, taking advantage of opportunities and filling any scientific or clinical gaps. A comprehensive and supportive tactical plan aligned to the medical strategy should define the activities that will provide the most impact and benefit to stakeholders in therapeutic space while taking the MA team one-step closer to achieving annual goals.
The MAPS Medical Affairs Strategic Planning Guide and Template has been developed to provide guidance and recommendations to selected components that comprise the strategic medical affairs planning for a product – including the situational analysis, medical strategy, tactical/operational planning, and medical plan summary.
Medical Affairs (MA) teams demonstrate leadership and value through the annual strategic planning process. The medical plan serves as a roadmap clearly communicating the core medical strategy and supporting tactics, aligning all multifunctional MA competencies and geographies on common objectives. These objectives support the product and organization, and depend on a focused, cohesive, and aligned medical strategy. The strategy is the foundation for the year ahead and will serve as guidance for overcoming challenges, taking advantages of opportunities, and filling any scientific or clinical gaps. This webinar is an introduction to strategic planning principles that can be employed to develop a successful medical plan.
After completing in this webinar, participants will be able to:
• Understand the value of having a thoughtful Medical plan
• Identify critical success factors and potential pitfalls in developing a strategic Medical plan
• Work with the MAPS Standards and Guidance Medical Affairs Strategic Plan template and guide
Successful execution of any initiative requires a thorough plan that accounts for both the “knowns” and “unknowns”. Wouldn’t it be great to be able to proactively account for the unknowns and plan accordingly? Evolving how Medical Affairs informs their Strategic Planning Process requires a transformation from the traditional and puts Medical Affairs in the driver’s seat with an on-demand navigation. By joining this webinar, you will gain background on best practices and real-world examples of how this type of a transformative approach provides cross functional value and global alignment.
Innovate the way in which you plan and make decisions by taking an evidence-based approach to strategic planning and the strategic planning process. By leveraging data, we can gain actionable insight that will drive strategy and propel Medical Affairs efforts across data generation, dissemination and stakeholder engagement throughout a products life cycle.
After participating in this Webinar, participants will be better able to:
• Understand how you can utilize an informed approach to decision making to drive the strategic planning process
• Gain insight into the value data can bring to Medical Affairs during strategic planning cycles throughout the year
• Obtain a working knowledge of how cross-functional teams within Medical Affairs can apply insights gleaned from data to enhance utilization and the impact of efforts
Join Dr. Leon Rozen, Senior Medical Director, Global Oncology at AbbVie, and Dr. Kirk Shepard, Senior Vice President, Head of Global Medical Affairs Oncology at Eisai as they explore how to build agility into your Medical Affairs strategy.
Medical Affairs organizations have a central and strategic role in creating and communicating strategy, and it is critical to build agility into the strategy. Building agility into Medical Affairs strategic planning can be achieved incrementally as you execute. To be more effective we need to host regular review meetings that alternately review strategy and execution and involve the people who are responsible for insights.
After this Webinar, you will be able to:
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.