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602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
• Define health economics and outcomes research (HEOR) and its relationship to Medical Affairs
• Understand HEOR professional competencies included in the ISPOR Competency Framework, and which are most relevant to Medical Affairs professionals
• Discuss potential applications of the competencies by different stakeholders (employers, new professionals, students, academia)
• Identify ways for Medical Affairs professionals to further their HEOR knowledge and skills
This session will provide a learning opportunity for our audience by describing:
• An evolved Medical Communications function, by articulating the critical capabilities that make it a driver of strategic scientific communications aligned with overall medical imperatives
• A “Supernova” MA Therapeutic Area (strategy) and Medical Communications Team: An empowered Medical Communications department is a strategic partner to Therapeutic Area teams and exponentially increasing the value of MA deliverables
• The rationale and approach for developing a strategic Medical Communications Strategy and its components
Join this session to understand aligned HCP and patient education activities from the perspective of the current landscape, Medical Affairs support for aligned medical education and risk mitigation ensuring transparency, fairness and lawfulness.
• Explore the approach of aligning HCP education with patient education to optimize patient and healthcare outcomes
• Describe the different types of aligned HCP and patient education models
• Identify the risks and challenges of providing aligned HCP and patient education that is transparent, fair and lawful
In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.
• List three approaches to helping grow and retain the most successful MSLs.
• Provide two options for developing your career while staying in your current company.
• Discuss three approaches and challenges that occur during career transitions.
• Gain understanding of the expanded landscape for scientific communications in the digital environment
• Increase your understanding of how to use digital tools to enhance the impact of scientific communications
• Enhance your awareness and usage of digital metrics to demonstrate scientific communication value
After completing this Webinar, participants will be better able to:
Join this session to understand how an effective digital tele-mentoring program builds local capacity in rural and underserved areas by empowering healthcare professionals to treat complex diseases that have historically only been treated by specialists.
After participating in this session our audience will:
After attending this webinar, participants should be able to:
1. Understand the rationale and significance of communicating our value to our stakeholders
2. Understand why our value communications and KPIs may differ based on company portfolio, where the product is in its development cycle, or even organization size and maturity
3. Review examples of well-designed metrics and KPIs: cadence, content, and audience to ensure impact
At the end of the webinar, participants will have a better understanding of:
• Potential hurdles of the MLR review process
• Roles, responsibilities and function alignment
• Our changing MLR environment and possible solutions
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.