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© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
Scientific communication platforms have rapidly evolved to serve as the foundation of a consistent and effective cross-functional Medical Affairs communication plan. These platforms are a necessary tool in the arsenal of all Medical Affairs professionals, and the MAPS Standards and Guidance document provides clarity on developing and implementing scientific platforms for all Medical Affairs professionals, ranging from novice to expert.
At the end of the webinar participants will have a better understanding of:
• What is company and medical affairs lead education and how it is perceived by audience
• What are the different perspectives existing among regulators, Pharma and agencies
• The potential for disease state medical education by medical affairs
This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.
Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.
The COVID-19 pandemic is significantly changing the healthcare landscape. Normally, Medical Affairs organizations rely upon MSL insights to understand changes in the healthcare landscape and identify challenges and opportunities around these trends. However, COVID-19 has shifted face-to-face interactions with collaborator HCPs to virtual meetings and limited introductory meetings with new HCPs. This has made it more challenging for MSL teams to generate and record insights.
The topic of this webinar is how Medical Affairs teams can continue to identify strategic opportunities to improve outcomes for the organization, HCPs and patients despite limited interactions with HCPs.
The pandemic is an opportunity for Medical Affairs teams to use creative ways to help their organizations understand changes in the healthcare landscape, such as how COVID-19 is changing medical practice. Attend this webinar to learn how to generate insights through digitally-based interactions without directly engaging HCPs. We will discuss and share various ways that MSLs can generate insights through digital mechanisms, from attending "live" virtually-broadcast panel sessions to following influential KOLs on Twitter.
-Identify ways to understand the key trends, such as how medical practice is changing in response to COVID-19, in their therapeutic areas by using insights obtained from digital sources
-Understand ways MSLs can collect insights without interacting with HCPs directly
-Understand how clinical practice is changing and which actions to take in the short- and long-term.
The year 2020 is one that will be looked back on as a watershed moment, not just because of the disruptive force of COVID-19, but because of the wider sea-change in opinions and actions taken by individuals and communities to bring about positive, long-lasting global transformations. It is clear that things will not, and should not, go back to the way they were and there has been much talk of ‘the new normal’, but what does this really mean?
Medical Affairs teams have shown the ability to rapidly adapt to the changes in needs of the healthcare community during the pandemic, ensuring that healthcare professionals have remained up-to-date with the latest evidence, and felt supported through this time, without being overburden by unnecessary communications. As we consider the wider changes seen across our communities, we explore how Medical Affairs needs to continue to evolve in how it thinks, acts and engages to drive further improvements in healthcare outcomes, as well as to ensure that our teams are equipped and empowered to adapt and excel in our new reality. Case examples and analogs will be provided to offer additional perspectives regarding the transitions of teams to new ways of working.
May include but are not limited to:
(a) targeting a predefined set of focus questions
(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue
(c) identifying priorities for new areas of industry standards and guidance
(d) initiating the appropriate collaborations and building community around a theme of interest.
As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. In order to overcome this challenge and continue to engage their HCPs, Field Medical teams are required to do so virtually via online video platforms. Although practical, this method of communication requires a different set of skills compared with face-to-face interactions, and comes with its own challenges. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely
(a) targeting a predefined set of focus questions
(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue
(c) identifying priorities for new areas of industry standards and guidance
(d) initiating the appropriate collaborations and building community around a theme of interest.
In this session, you will hear “insider tips” from three senior-level Medical Affairs leaders from leading multinational biopharma companies. The discussion will be broken into three practical sections:
1. How to advance your career in Medical Affairs;
2. What employers look for when hiring;
3. Competencies required for a modern Medical Affairs organization.
At the conclusion of this session, participants should:
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.