DESCRIPTION

In our modern reality where healthcare providers are overwhelmed by the volume of scientific information, compelling visuals can effectively and efficiently improve audience understanding and retention. Yet, complex scientific topics can be challenging to convey visually in a way that maintains credibility and scientific rigor, while remaining meaningful and engaging. This webinar will explore how medical affairs teams can effectively bridge the gap between art and science. Through case reviews, we will discuss how to visually communicate complex pathophysiology in an impactful and consistent way, allowing for translation from disease state education to product-specific scientific exchange and for amortization across materials. Additionally, we will discuss how to translate these concepts into real life by optimizing creative collaboration amongst a multi-stakeholder group, including agency partners.

The objectives for this webinar are to:

• Recognize the importance of bridging the gap between art and science
• Explore principles for creating effective and consistent visual communication of complex concepts
• Identify best practices for optimizing creative collaboration