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© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
Neolytica, a QPharma Company is the premier leader in cloud-based commercial and compliance SaaS solutions and has been providing services to our clients for the last 25 years and its flagship technology platform Titanium® is utilized by 120+ Clients in 2022. Our vision is to help Biopharma companies gain an unprecedented level of support in their KOL engagement leading to overall successful product placement.
MAPS speaks with Tim Mikhelashvili and Riaz Abbas about innovative approaches to compliant patient education including collaborations with patient associations, peer navigators and the emerging use of social media.
OPEN Health unites deep scientific knowledge with wide-ranging specialist expertise to unlock possibilities that improve health outcomes and patient well-being.
For many Medical Affairs teams, measuring the success of their programs is an elusive pursuit – there is too much disorganized and irrelevant noise within the collected metrics and no clear way to generate insights. Subsequently, content engagement at these programs stagnates, resulting in a less than ideal experience for participants, research teams, and stakeholders.
But, by thinking holistically about how engagement and the resulting metrics can inform business decisions, Medical Affairs teams can begin innovating their programs, engaging stakeholders more meaningfully, and generating insights that create business opportunities.
At the end of this webinar, you will have learned:
MAPS members represent the full range of Medical Affairs professionals, from those leading or working in large organizations, to those tasked with starting a Medical Affairs function at startup or emerging organizations. Here, MAPS speaks with Lobna Salem, Regional Chief Medical officer Developed Markets& Japan Australia and New Zealand at Viatris, about the process of building Medical Affairs from scratch.
Oxford PharmaGenesis is an award-winning medical affairs consultancy. Our dedicated consultants provide unparalleled thinking and positively influence our clients’ careers, teams and organizations.
Insights On Demand is a data-driven and individualized process that allows you to automate putting immediately actionable insight into the hands of those that can take immediate action. Learn the 3 A’s of Automatic Insights.
This white paper is inspired by an inquiry to the Medical Affairs Professional Society (MAPS) Digital Focus Area Working Group (FAWG) requesting guidance on best practices to establish a digital framework within Medical Affairs at a small pharmaceutical company. While this paper seeks to provide this specific guidance, the digital framework described herein is not only applicable to small organizations but can be seen as a basic digital framework for Medical Affairs teams in biopharmaceutical and MedTech organizations of any size.
Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while at the same time bringing essential learnings from these stakeholders back to the organization in the form of insights. That said, no single digital structure or set of digital tools will be appropriate for all organizations. Thus, rather than considering the recommendations of this paper a one-size-fits-all system, it is important to evaluate how digital transformation may empower and support a company’s core beliefs and key messages.
Importantly, no matter the specifics of implementation, we recommend a vision-first approach to digital – only once an organization’s vision has been established is it appropriate or even possible to successfully define the digital pillars needed to implement and execute this vision.
Once a company’s vision is clear, Medical Affairs teams may consider the core components of developing a Medical Affairs digital strategy and plan shown in Figure 1, each of which will be discussed in turn.
Pharmaceutical companies continue to evolve the way they operate, both internally and within the external environment. A variety of factors drive this evolution including societal expectations, continued changes in healthcare systems across geographies, advances in digital technology and its application (as highlighted during COVID 19), and complex legal, regulatory, compliance, and privacy obligations. As a result of these factors, the Medical Affairs (MA) function will become increasingly critical due to its unique positioning, as follows:
This paper explores the MA-based medical insights function and insights-related activities from an MA operational perspective, and identifies basic operational elements required to establish medical insights as a core strategic MA function.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.