Look beyond the traditional elements of landscape analysis to consider valuable cultural, behavioral, and situational insights; understand the power of truths in defining the meaningful difference your product will make in patients’ lives; understand the key ingredients of a robust and impactful Medical Affairs strategy and how to implement it.
Gain tips and tricks for communicating cross-functionally the value of Field Based Medical; enhance your business acumen and ability to leverage the business through science and effective strategy; learn about demonstration of value and how to measure it and to hire, train and retain towards that goal
The medical device industry is facing challenging times ahead. A broader set of influencers (regulators, hospital administrators and other value-orientated customers) will see a shift from individual outcomes to a focus on population-led effectiveness and will require the development of comprehensive value propositions for any device or drug.