PXM & the Evolution of Digital Patient Engagement

Interview of and discussion with Joerg Corsten from Roche Pharma, on the status of Patient Experience Management (PXM) in the industry, and how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

Learning Objectives:

Update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. Real-life learning from a big pharma company – including learnings from leadership learnings in a self-organized team.

Moderator:

Christian Velten

jStrategic Lead Digital Customer Experiences

Roche

Speaker:

Joerg Corsten

Senior Digital Innovation and Transformation Director

Roche